SOCMED	  MARKETING	  FOR	  SME*	  *Small-­‐Medium	  Enterprise	                                        YUSWOHADY	         ...
1	  INTRODUCTION	  
THE	  FIRST	  	  SOCMED	  MARKETING	  BOOK	       IN	  INDONESIA	  
Offline	                                                                            Customer	  	                            ...
MARKETING	  1.0	           MARKETING	  2.0	       VERTICAL	                  HORIZONTAL	         1	  to	  Many	         Ma...
Five	  Reasons	  Why	  	                  Business	  is	  Social	            !                                 ...
DEMOCRATIZATION	  	         OF	  	     RESOURCES	     SIZE	  ISN’T	  MATTER	  ANYMORE	  
REMEMBER...	   SOCIAL	  MEDIA	  AGE	  	              IS	  SMALL	  BUSINESS	  AGE	  
2	  THE	  MODEL	  
SOCMED	  MARKETING	  FOR	  SME	                     THE	  SIMPLE	  MODEL	                         COCREATION	             ...
STEP	  #1	         DEFINE	  YOUR	  TARGET	  CONSUMERS	                         STEP	  #2	            IDENTIFY	  COMMON	  I...
EXAMPLE	    An	  SME	  that	  operates	  a	  pre-­‐school	  ins>tu>on	  wants	  build	  a	  community	          of	  moms	...
#1.	  DEFINE	  YOUR	  TARGET	  CONSUMERS	                                       EVANGELIST	  AND	  LOYAL	                 ...
#2.	  IDENTIFY	  COMMON	  INTERESTS	  Common	  interest:	  They	  are	  very	  concern	  about	  the	  development	  of	  ...
#3.	  BUILD	  CONVERSATION,	  ACTIVATION,	  COCREATION	                      Invite	  customers	  to	  speak	  up	  
THE	  SIMPLE	  SOCMED	  PLATFORM	                        SOCMED	                        CHANNEL	                          ...
Every	  Company	  Is	  Media	  Company	                           EC	  	  =	  	  MC	                                    To...
MARKETING	  IS	  NOT	  ONLY	  ABOUT	  SELLING	                    IT’S	  	                  ABOUT	  	               FACILI...
3	  CASE	  STUDY	  
CASE	  STUDY	  WINWEB	  
WinWeb	  	  is	  an	  SME	  that	  sells	  cloud-­‐based	  small	  business	  sogware.	  It	  develops	  a	  social	  medi...
THE	  PRODUCT	  AND	  SOLUTION	  
THE	  CONTENT:	  “HOW-­‐TO”	  VIDEO	  PROGRAMS	  
THE	  CONTENT:	  CONVERSATION	  THROUGH	  BLOG	  
THE	  CONTENT:	  “TIPS-­‐BASED”	  ARTICLES	  
THE	  CONTENT:	  CHANNELING	  THROUGH	  TWITTER	  
THE	  CONTENT:	  CHANNELING	  THROUGH	  TWITTER	  
THE	  CONTENT:	  CHANNELING	  THROUGH	  OTHER	  BLOG	  
CASE	  STUDY	                                          YUSWOHADY	  *note:	  narsis	  dikit	  nggak	  papa	  ya...	  Hehehe...
LANDING	  PAGE	  SOCMED	  CHANNEL	  
LANDING	  PAGE	  SOCMED	  CHANNEL	  
SOCMED	  CHANNEL:	  FACEBOOK	  -­‐	  NOTES	  
SOCMED	  CHANNEL:	  TWITTER	  
SOCMED	  CHANNEL:	  FOURSQUARE	  
CONVERSATION:	  ARTICLE	  DISCUSSION	  
CONVERSATION:	  ARTICLE	  DISCUSSION	  
ACTIVATION:	  OFFLINE	  SEMINAR	  
ACTIVATION:	  OFFLINE	  SEMINAR	  
COCREATION:	  INVITE	  FOLLOWERS	  TO	  CONTRIBUTE	                                                Follower	  diajak	     ...
More	  sales	       are	  made	    with	  friendship	  than	  salesmanship	         Jeffrey	  Gitomer	  –	  Sales	  Bible	  
THANK	  YOU	  
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SOCMED FOR SME by Yuswohadi

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SOCMED FOR SME by Yuswohadi

  1. 1. SOCMED  MARKETING  FOR  SME*  *Small-­‐Medium  Enterprise   YUSWOHADY   Blog:  www.yuswohady.com   TwiEer:  @yuswohady  
  2. 2. 1  INTRODUCTION  
  3. 3. THE  FIRST    SOCMED  MARKETING  BOOK   IN  INDONESIA  
  4. 4. Offline   Customer     COMMUNITY   Online   E  =  wMC 2  MarkeMng  ENERGY  (Horizontal  Power)   Word  of  MOUTH  (MOUSE)   “HORIZONTAL  MEANS  SOCIAL”  
  5. 5. MARKETING  1.0   MARKETING  2.0   VERTICAL   HORIZONTAL   1  to  Many   Many  to  Many   Marketer  as   Marketer  as   BROADCASTER   CONNECTOR  
  6. 6. Five  Reasons  Why     Business  is  Social          !   Consumer Conversation Collaboration Community CollectiveGenerated Intelligence Content
  7. 7. DEMOCRATIZATION     OF     RESOURCES   SIZE  ISN’T  MATTER  ANYMORE  
  8. 8. REMEMBER...   SOCIAL  MEDIA  AGE     IS  SMALL  BUSINESS  AGE  
  9. 9. 2  THE  MODEL  
  10. 10. SOCMED  MARKETING  FOR  SME   THE  SIMPLE  MODEL   COCREATION   TARGET   COMMON   INTEREST   COMMON PURPOSE & IDENTITY CONSUMER  CONVERSATION   ACTIVATION  
  11. 11. STEP  #1   DEFINE  YOUR  TARGET  CONSUMERS   STEP  #2   IDENTIFY  COMMON  INTERESTS   STEP  #2  BUILD  CONVERSATION,  ACTIVATION,  COCREATION  
  12. 12. EXAMPLE   An  SME  that  operates  a  pre-­‐school  ins>tu>on  wants  build  a  community   of  moms  that  concern  with  the   development  of  their  children.    
  13. 13. #1.  DEFINE  YOUR  TARGET  CONSUMERS   EVANGELIST  AND  LOYAL   MOM  CUSTOMERS   THE  GOAL   CONVERSATION   ACTIVATION   COCREATION         THE  HOME:     THE  EVENT:   THE  BUZZ:   Inspiring  Moms   Inspiring  Moms   Inspiring  Moms   Blog   Award   Community   THE  PROGRAM   VISIONARY  MOMS,  ORDINARY  MOMS   Geographic:  Urban,  younger  moms,  25-­‐39   Demographic:    Have  todler,  pre-­‐school,  AB   Pshycographic:  Modern,  info  freak,  very  concern  about  children  development   THE  CONSUMERS  
  14. 14. #2.  IDENTIFY  COMMON  INTERESTS  Common  interest:  They  are  very  concern  about  the  development  of  their  children  -­‐   their  school,  food,  health,  ac>vi>es,  and  of  course...  their  future    
  15. 15. #3.  BUILD  CONVERSATION,  ACTIVATION,  COCREATION   Invite  customers  to  speak  up  
  16. 16. THE  SIMPLE  SOCMED  PLATFORM   SOCMED   CHANNEL   “THE  ROAD”   LANDING  PAGE   “THE  HOME”   COMMUNITY  BLOG   SOCMED   SOCMED   CHANNEL   CHANNEL  
  17. 17. Every  Company  Is  Media  Company   EC    =    MC   Tom  Foremsky   Because  every  company  must    create  and    publish  content     that  aOract  its  community  member  
  18. 18. MARKETING  IS  NOT  ONLY  ABOUT  SELLING   IT’S     ABOUT     FACILITATING  
  19. 19. 3  CASE  STUDY  
  20. 20. CASE  STUDY  WINWEB  
  21. 21. WinWeb    is  an  SME  that  sells  cloud-­‐based  small  business  sogware.  It  develops  a  social  media  strategy  that  facused  on  building  community  and  creaMng  relevant   contents  for  its  target  client  i.e.  small  business.    
  22. 22. THE  PRODUCT  AND  SOLUTION  
  23. 23. THE  CONTENT:  “HOW-­‐TO”  VIDEO  PROGRAMS  
  24. 24. THE  CONTENT:  CONVERSATION  THROUGH  BLOG  
  25. 25. THE  CONTENT:  “TIPS-­‐BASED”  ARTICLES  
  26. 26. THE  CONTENT:  CHANNELING  THROUGH  TWITTER  
  27. 27. THE  CONTENT:  CHANNELING  THROUGH  TWITTER  
  28. 28. THE  CONTENT:  CHANNELING  THROUGH  OTHER  BLOG  
  29. 29. CASE  STUDY   YUSWOHADY  *note:  narsis  dikit  nggak  papa  ya...  Hehehe  J  
  30. 30. LANDING  PAGE  SOCMED  CHANNEL  
  31. 31. LANDING  PAGE  SOCMED  CHANNEL  
  32. 32. SOCMED  CHANNEL:  FACEBOOK  -­‐  NOTES  
  33. 33. SOCMED  CHANNEL:  TWITTER  
  34. 34. SOCMED  CHANNEL:  FOURSQUARE  
  35. 35. CONVERSATION:  ARTICLE  DISCUSSION  
  36. 36. CONVERSATION:  ARTICLE  DISCUSSION  
  37. 37. ACTIVATION:  OFFLINE  SEMINAR  
  38. 38. ACTIVATION:  OFFLINE  SEMINAR  
  39. 39. COCREATION:  INVITE  FOLLOWERS  TO  CONTRIBUTE   Follower  diajak   menyumbang   pemikiran  mengenai   Consumer  3000   dengan  menggunakan   hashtag  #cc3000  
  40. 40. More  sales   are  made   with  friendship  than  salesmanship   Jeffrey  Gitomer  –  Sales  Bible  
  41. 41. THANK  YOU  
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