SOCIAL MEDIA LANSCAPE ON MOBILE by Italogani

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SOCIAL MEDIA LANSCAPE ON MOBILE by Italogani

  1. 1. LANDSCAPE SOCIAL MEDIA ON MOBILE Italo Gani italo@m-stars.netSunday, February 27, 2011
  2. 2. INDONESIA ON MOBILESunday, February 27, 2011
  3. 3. INDONESIA ON MOBILE SOCIAL MEDIA Ubertwitter traffic 2011 No Country 1 US 2 Indonesia !"#$%%&()&**+#,,#-.& 3 UK /.0-.1)#(&)23)45#3156&& 4 Australia 789888&"#$15)&(:1.0#.$& "#$%%&&-;#.1&4-++2.#<=& $(<15#.$&-.&>(.*877?& !F8G&-E&/.0-.1)#(& @#A#&B#CA#9&/.0-.1)#(&D-2.<5=&"(.($15&& H(413--A&2)15&#)& -E&"#$%%& (441))#.$&<52& +-3#,1?& I<1J1.&K-,(.9&D-++154#(,&K#514<-5& LE&H(413--A&M)#(&Sunday, February 27, 2011
  4. 4. THE 3 MAIN INGREDIENTS OF INDONESIA MOBILE GROWTH ? 1. The telco price war : The rate of mobile internet rate is very low 2. The chinese industry revolution : internet-ready handset is very affordable 3. The indonesian people behavior : for the indonesian handphone is a social status, most of Indonesian owns a internet-ready handset.Sunday, February 27, 2011
  5. 5. THE SYNERGY BETWEEN MOBILE AND SOCIAL MEDIA Social behavior needs is something that instant.... has to be now now and now... Now Generation Mobile manage people We are the now generation expectation for instant This is the now generation This is the now generation action ….. I want it I want it I want it Fast internet Stay connected in a jet Wifi-podcast Text me and I text you back Check me on the ichat Iʼm all about that http You are a PC Iʼm a Mac I want itSunday, February 27, 2011
  6. 6. CASE 1 :Sunday, February 27, 2011
  7. 7. MOBILE SOCIAL MEDIA: MIG33 43million+ globally Indonesia contribute 23million (+/- 50%) each month.. yes each month : 30billion chat message 4million virtual gift 1.5billion photo exchangeSunday, February 27, 2011
  8. 8. MIG33 FEATURES Chat & IM Avatar Group Games Virtual GiftsSunday, February 27, 2011
  9. 9. COMMUNITY CREATE THEIR OWN T-SHIRTSunday, February 27, 2011
  10. 10. 2nd annual mig33 day on Jan 30, 2011 was a huge success with 8,000+ users from all over Indonesia in attendanceSunday, February 27, 2011
  11. 11. HOW ARE THEY ? Income Range Distribution Age Distribution USD/month 45 35 40 30 35 25 30 20 25 15 20 10 15 10 5 5 0 0-99 100-199 200-299 300-399 400-499 500-599 600-699 700-799 800-899 900-999 1000-1099 1500-1599 1900-1999 2000-2099 2500-2599 2600-2699 3000-3099 3300-3399 4100-4199 5000-5099 6000-6099 8000-8099 0 11 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33Sunday, February 27, 2011
  12. 12. CASE IISunday, February 27, 2011
  13. 13. CASE IISunday, February 27, 2011
  14. 14. RESEARCH ON EKA RAMDANI’S PAGE: First 5 minutes after comment : 66 comments From Mobile : 83% From PC/Laptop : 17% The majority number of comment are generated on the first 30 minutes an majority comment comes from mobileSunday, February 27, 2011
  15. 15. CONCLUSIONSunday, February 27, 2011
  16. 16. MOBILE AS A MEDIA Mobile characteristic.. 1. Mass media 2. Truly personal... each media represent one person. 3. A media that always carried along 4. A media that always on 5. A media that support interactivitySunday, February 27, 2011
  17. 17. 1. MOBILE AS MASS MEDIA Mobile user in Indonesia : 160million Mobile internet user : 40% Mobile handset readiness : 80% Mobile generate more internet user that PC or laptopSunday, February 27, 2011
  18. 18. 2. MOBILE AS PERSONAL MEDIA Each mobile has their own profile... deliver the marketing communication at the right person. Mobile targeting track by handset type, telco data profiling, etc.Sunday, February 27, 2011
  19. 19. 3. A MEDIA THAT ALWAYS CARRIED ALONGSunday, February 27, 2011
  20. 20. 4. A MEDIA THAT ALWAYS ONSunday, February 27, 2011
  21. 21. 5. A MEDIA THAT SUPPORT INTERACTIVITYSunday, February 27, 2011
  22. 22. #KNOWYOURTARGERMARKET 1. #INDONESIAISAMOBILEMARKET 2. Make sure that your campaign are mobile-ready..Sunday, February 27, 2011
  23. 23. MOBILE YOUR BRAND @ITALOGANI ITALO@M-STARS.NETSunday, February 27, 2011

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