ONLINE COMMUNITY ENGAGEMENT by Danny Choo
Upcoming SlideShare
Loading in...5
×
 

ONLINE COMMUNITY ENGAGEMENT by Danny Choo

on

  • 465 views

presentasi di akademi berbagi 27 okt 2011

presentasi di akademi berbagi 27 okt 2011

Statistics

Views

Total Views
465
Slideshare-icon Views on SlideShare
464
Embed Views
1

Actions

Likes
1
Downloads
20
Comments
0

1 Embed 1

http://a0.twimg.com 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • What is libel law like in the UK?
  • The Honesty ROI.

ONLINE COMMUNITY ENGAGEMENT by Danny Choo ONLINE COMMUNITY ENGAGEMENT by Danny Choo Presentation Transcript

  • ONLINE COMMUNITY ENGAGEMENT
  • The “FLEE” Model
    • Find your evangelists
    • Listen to them actively and take them seriously
    • Engage them in one-to-one and many-to-many conversations
    • Empower them to find each other and achieve
  • Know where to find them
  •  
  •  
  •  
  •  
  • Understand Where the Watering Holes Are
  • Set Up the Infrastructure to Mine the Conversations
  •  
  • http://bloglevel.edelman.com/ http://tweetlevel.edelman.com/
  • Determine Who Are Your Evangelists/Vigilantes
  • Who are these people?
  • These are not the droids you’re looking for
  •  
  • Listen
  • Mine the Conversations
  • Understand the Common Threads of Conversation
  • Figure Out What They Want
  • Develop insights that help you ideate and take the next steps
  • Engage
  • Explore Their Universe
  • Participate In Their World
  • Learn the Language and Converse
  • Be Open to Talking and Learning
  • Empower
  • Help the Communities achieve something they might not be able to on their own
  • Develop programs that get them spreading the buzz to others
  • Give the community leaders a role in in your program
  • Start the Conversation
  •  
  • Online Citizenship & Ethics
  • Don’t Pitch, Participate
    • Community participation is a key measure of credibility
      • Do you participate? Do your competitors?
      • Do you provide thoughtful comments or posts?
      • Can you be considered an expert or an informed source in your field?
  • Mind The World’s Longer Memory
    • Google, Blogpulse, and Technorati index, archive, and preserve online history… and make it accessible!
    • Treat your posts/comments as if you’ll find them in Lexis/Nexis ten years from now
  • You Knew The Rules Before
    • The following were all bad things before social media came to be:
      • Libel, slander
      • Breach of confidentiality
      • Discussing partners or colleagues in an unflattering manner
      • Otherwise unprofessional or inappropriate behavior
  • Write Well
    • Writing is the user-interface of the communications world
    • Observe how other online community members write
    • Remain professional, yet be sure to develop your own voice and style – leave the jargon behind
  • Be Authentic
    • Don’t misrepresent…
      • … who you are
      • … who you work for/with
      • … what your personal/ professional interest is in communicating
  • Be Thoughtful
    • Add value to the discussion
    • Don’t just funnel raw information or PR-generated materials
    • What do you have to say?
  • Be Thoughtful Facts you can get anywhere. Online community members demand and deserve context! Press Release
  • Be Accurate
    • Support your views by citing and linking to credible sources
    • Demonstrate you know all sides of an issue while representing your company’s interests
    • Take time to construct an argument
    Claim Support Warrant Backing Rebuttal This model forces you to construct such an argument.
  • Pay Attention
    • Inform yourself and your opinions
    • Keep up with the blogs and online news sources that drive your community of interest.
    • Make thoughtful comments and postings where appropriate
    • Be prepared to act quickly
  • Pay Attention RSS allows you to follow multiple sources. Free tools allow you to track conversation trends.
  • Respect The Record
    • Do not alter or delete posts or comments after they’ve gone online
    • Exceptions
      • The item clearly violates a published policy on the site
      • The item is slanderous, foul, vile, lewd, crude, lascivious,
    • Update the post if circumstances require
      • Corrected facts
      • Updated information
    Always indicate if a change has been made!
  • Respect The Record
  • Respect Privacy
    • Know the difference between a private person, a public person, and a limited-purpose public person
    • Well-tested media law forbids you from “bootstrapping”: making a private person a public one for the sake of discussion
  • Argument Is Fine, Quarrelling Isn’t A discussion in which disagreement is expressed; a debate. An angry dispute; an altercation. ar-gu-ment quar-rel
    • You won’t agree with everyone in online communities
    • Feel free to voice those disagreements, but don’t pick fights
  • Forget About “Control”
    • The world is moving from “lecture” to “conversation”
    • No one likes someone who tries to “control” a conversation
    • You can still operate with your interests in mind
  • It’s Okay To Have A Personality Now
    • You’ve spent your career writing press releases, well now’s your chance!
    • Online citizens with a singular voice have won hearts and minds
  • The Complete List
    • Don’t pitch, participate
    • Mind the world’s longer memory
    • You knew the rules before
    • Write well
    • Be authentic
    • Be thoughtful
    • Be accurate
    • Pay attention
    • Respect the record
    • Respect privacy
    • Argument is fine; quarreling is not
    • Forget about “control”
    • It’s okay to have a personality now
  • the H O N E S T Y
  • Honesty Of Relationship
    • Don’t shill
    • Don’t go undercover
    • Comply with regulations
  • Honesty Of Opinion
    • It’s all about mutual respect
    • Your opinion is your opinion;
    • Feel free to share it, but please…
    • Let others form and express their own
  • Honesty Of Identity
    • Kids can play dress up and have make believe friends; we can’t
    • Please practice full disclosure