CREATING TALKABLE BUSINESS by Sumardy

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CREATING TALKABLE BUSINESS by Sumardy

  1. 1. WHY SMALL BUSINESS NEEDS SOCIAL MEDIA CREATING TALKABLE BUSINESS SUMARDY CEO of Buzz&Co Word of Mouth Agency
  2. 2. we are inthe business of socializing
  3. 3. Why I wanted to sell Tupperware• Tupperware is a name that EVERYONE knows!• The products sell themselves• The products are lightweight & durable• I always wanted to have my own business, but never had the funds to start one. – Through Tupperware you are an independent sales person, you work when you want!• Of course last but not least, the extra money and free products.
  4. 4. Earl Tupper• In 1946, Mr. Tupper introduced Tupper Plastics™ brand products to the American consumer and began marketing them in department stores as well as by catalog. Tuppers first consumer plastic products were the Bell Tumbler and Wonderlier® Bowl
  5. 5. Earl Tupper• The products were displayed and very often sat for a long time on store shelves. Why? There was no one teaching consumers about the unique features of the product and how to work the now-famous seal. Mr. Tupper had the genius for creating Tupperware, but he had no idea how to get people to buy it.
  6. 6. Brownie Wise• A friend gave Brownie her first set of Tupperware bowls purchased at a hardware store.• It took Brownie three days to figure out how the seal worked.• But once she did, she began to show others the products and became excited about the potential of this product line.
  7. 7. Tupperware Party Facts • A Tupperware party starts about every 2.2 seconds. • More than 100 million people attend a Tupperware party each year around the world.
  8. 8. Brownie Wise• She then thought about connecting the product line to the party plan, a method of selling that had recently been introduced to Stanley Home Parties where she worked.
  9. 9. Brownie Wise• Brownie Wise wrote to Earl Tupper in Massachusetts and announced that she wanted to sell Tupperware products on the home party plan. Earl Tupper had no idea what Brownie was talking about, but sent her a product price list and full permission to sell, sell, sell! And sell she did! In 1949 she was selling more Tupperware than any other distributor.
  10. 10. Brownie Wise• In 1951, Tupperware was officially pulled from retail stores and Brownie Wise was hired as Vice President and General Manager for the new Tupperware Home Parties.
  11. 11. People Talk to Other PeopleInfluential 1999 Influential 2009 influence influence friends/family friends/family social media/ online reviews
  12. 12. Marketing ProcessHow Social Media Change It!
  13. 13. Pregnancy is FUN
  14. 14. Pregnancy is FUN
  15. 15. WHY AND WHAT PEOPLE TALK?
  16. 16. let me tell you..... a talkable small business
  17. 17. TALKABLE BUSINESS
  18. 18. IF NOBODY TALK ABOUT YOUR BUSINESS IT’S BORING!!!!!Social Media Amplify It!
  19. 19. People Talk to Other PeopleInfluential 1999 Influential 2009 influence influence friends/family friends/family social media/ online reviews
  20. 20. we are inthe business of socializing
  21. 21. @sumarketersumarketer@yahoo.com

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