http://fortumo.com
Adding an SMS-payment service
that works all around the world to
your site or app should be as easy
and cheap and as creat...
Features
 
    online signup & instant service activation
    no monthly & startup fee
    few technical skills required
 ...
Coverage
Service launched in Sept 2007
Now active in 33+ countries in Europe and Asia
Over 35 000+ registered clients, ove...
90% of clients: 
 web-based businesses
                       
                    10%:
radio-stations, newspapers, ad-age...
example client:
                        
                        
                        
 "uniting 60 000 cats and 91 50...
example client:
                        
                        
                        
 "MondoGames provides several w...
example client:
                          
                          
                          
 "Location based service,...
Phase 1
 Main team in
   Estonia +
"Low-skill" local
 consultants in
    Nordics
Phase 2
      Balanced central & local:
          team in Estonia+
Local experts in Eastern Europe, Asia
Phase 3
            More centralized:
   as the number of markets increases,
strengthening the team in Estonia, scaling
  ...
Phase 4
Strong centralized team in Estonia +
        "Rockstar" in the US
Tee toode / teenus kohe ingliskeelne ja
mitmetesse riikidesse laienemiseks sobiv.

     Kui võimalik, ära alusta Eestist
Ega Lätist.
Küsi teistelt nõu.

Neilt, kes sama asja varem teinud on, mitte
           "headelt teoreetikutelt"
Investoreid võib kaasata,
aga ehita oma äri üles selliselt, et sa neid
            tingimata ei vaja
www.baltcap.ee
 www.mtvp.ee
Mõned "guerilla-laienemise" taktikad:

              Ärimudel "from day one"
           Ära tee kohalikku tütarfirmat
    ...
Aitäh!
    fortumo.com
      mobi.ee

   garage48.org

twitter.com/rainrannu
Rain Rannu Mobi Fortumo Laienemisest Ajujaht (2)
Rain Rannu Mobi Fortumo Laienemisest Ajujaht (2)
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Rain Rannu Mobi Fortumo Laienemisest Ajujaht (2)

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Rain Rannu Mobi Fortumo Laienemisest Ajujaht (2)

  1. 1. http://fortumo.com
  2. 2. Adding an SMS-payment service that works all around the world to your site or app should be as easy and cheap and as creating a blog or a homepage!
  3. 3. Features   online signup & instant service activation no monthly & startup fee few technical skills required simultaneous service creation in multiple countries
  4. 4. Coverage Service launched in Sept 2007 Now active in 33+ countries in Europe and Asia Over 35 000+ registered clients, over 100 000 services created
  5. 5. 90% of clients:  web-based businesses   10%: radio-stations, newspapers, ad-agencies, etc.
  6. 6. example client:        "uniting 60 000 cats and 91 500 dogs in 15+ countries"   With Fortumo, Unitedcats.com: has set up the SMS-service for sending gifts to favourite cats earns revenue per each SMS
  7. 7. example client:        "MondoGames provides several web-based entertainment games"   With Fortumo, Mondogames: has set up a mobile payment, so that people could pay for virtual credit for their game earns revenue per each SMS
  8. 8. example client:        "Location based service, which helps to keep an eye on your kids"   With Fortumo, kidloc.com: charges money for their mobile apps earns revenue with each purchase
  9. 9. Phase 1 Main team in Estonia + "Low-skill" local consultants in Nordics
  10. 10. Phase 2 Balanced central & local: team in Estonia+ Local experts in Eastern Europe, Asia
  11. 11. Phase 3 More centralized: as the number of markets increases, strengthening the team in Estonia, scaling down on local activities in each market
  12. 12. Phase 4 Strong centralized team in Estonia + "Rockstar" in the US
  13. 13. Tee toode / teenus kohe ingliskeelne ja mitmetesse riikidesse laienemiseks sobiv. Kui võimalik, ära alusta Eestist
  14. 14. Ega Lätist.
  15. 15. Küsi teistelt nõu. Neilt, kes sama asja varem teinud on, mitte "headelt teoreetikutelt"
  16. 16. Investoreid võib kaasata, aga ehita oma äri üles selliselt, et sa neid tingimata ei vaja
  17. 17. www.baltcap.ee www.mtvp.ee
  18. 18. Mõned "guerilla-laienemise" taktikad: Ärimudel "from day one" Ära tee kohalikku tütarfirmat Kasuta kohalike partnerite/töötajate puhul tulemuspõhiseid (sh. affiliate ) tasumudeleid Internetipõhine pay-per-click või pay-per-action reklaam Mõtle suurelt, aga ära hammusta korraga liiga suurt tükki
  19. 19. Aitäh! fortumo.com mobi.ee garage48.org twitter.com/rainrannu

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