AJIT JOSE MATHEW
Begin in 1964 as Blue Ribbon Sports
Renamed Nike in 1978,after the Greek goddess of victory
Key people of Nike : Bill Bowerman & Phil Knight
Headquarters in Beaverton, Oregon , USA
World’s most competitive sports and fitness company
Nike employees over 26,000 people
Current CEO : Mark Parker
• Greek God of winning
• Symbol of a wing
• Promote Victory and Winning
EVOLUTION OF SWOOSH LOGO
•Created by graphic design student at Portland State
University in 1971
•Received $35 for the design and unknown amount of stock
•Now one of most famous logos and trademarks in the world
Nike has a dominate global
market share of 41%
Adidas is 8.2%
Reebok is 3.2%
OUTGOING,AGGRESSIVE, AMERICAN WAY OF
COLLABORATING WITH URBAN CULTURE
SPONSORING SPORTS EVENTS
SOPHISTICATED PRODUCT QUALITY
STYLE OVER QUALITY
ENDORSES THE BEST ATHLETES
TARGETS TRACK AND FIELD MARKET
TRYING TO CAPTURE MARKET SHARE- VERY
DIFFICULT WITHOUT SPENDING A LOT OF MONEY
Authentic : Nike’s features the best products in all the segments of sports and
athletics that makes it the first preference for amateurs and professionals.
Athletic: Nike creates an athletic like feel through the use of its high end
products. Often times it is the sole reason for purchasing a Nike product to be
get that feel of higher performance.
Performance : Nike’s products help in training harder, running faster, aiming
higher, being stronger that in turn helps in building up the performance and
endurance of the performer.
Extensive visibility through brand athletes.
Strong research and development team.
No.1 sports brand in the world.
Manufactures 30% lighter shoes than the competitors.
Offers their product world wide.
Profits are largely depend on footwear products.
Products are highly priced.
In Cambodia and Pakistan their have been
allegations for child labour and poor working
Nike has a lack of its own stores.
NIKE’S OVERALL REPUTATION
Nike's Overall Reputation
Below Average Above
Average Above Opinion
• Produce sportswear products by recycling manufacturing
• Expansion into sports sunglasses and jewellery items.
• Improve brand image by supporting events such as World cup
Smart competitors like Adidas,Reebok,Puma etc.
Competitors are trying to copy Nike's business model.
Different currencies used in the International trade.
Competitors are becoming more aggressive and creating high
Consumers are searching for the lowest price products.
Nike is a premium brand – so consumers will start shifting
towards lower priced brands.
Engage more in community centred activities such as charity
programmes, fitness programmes for children to boost up
corporate social responsibility.
Invest more in R & D.
Targeting Asian pop culture such as pop singers, bollywood etc
Strengthen distribution in regions where Nike is currently losing
sales(ie , footwear's in US region)
Open Nike’s own retail stores world wide.
Going deeply into e-commerce can increase sales due to high