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The Ajay Khaitan owned MCS apparel have announced an international partnership with an American non-profit organization. Apatchworks aim to mobilize the creativity of children that have cancer and also children that require medical aid. With the help of MCS, apatchworks will be able to fundraise and finance more artistic projects by becoming more deeply involved through the organization of several massive events throughout the year.
MCS is a boutique brand that can be found in over 40 different countries, they have a strong presence in the men’s fashion market and are following in the footsteps of many other Ajay Khaitan owned brands, by opening new boutiques in France, Italy and China. Apatchworks is a non-profit that is inspired by quilt patchworks, which have long been a family tradition of their founder Stacey Wilson-McMahon.
MCS will design T CELL night shirts that are to be handed in welcome packs for children of the paediatric oncology wards of several hospitals and family centres in France. They will also launch T-Cell Onesies that are an adult all-in-one pyjama. The sale of these will directly support apatchworks. In Spring 2015, there will be an auction of an original Ford Mustang/MCS, children from several French hospitals will create designs that will be used to customize the car, and the proceeds from the auction will go to apatchworks.