AAFA Emerisque presentation 2008

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‘Ajay Khaitan founded Emerisque Brands in 2004 with the express purpose of addressing a gap in the market in the area of turnarounds for medium-sized consumer goods companies. Khaitan’s business philosophy is a tactical approach to operations that takes into account market circumstances, pitfalls and overall potential for growth when creating a business strategy for new acquisitions.

Ajay Khaitan’s experience with working across international markets and diversified industries has been key in guiding Emerisque’s operations. The company is therefore especially remarkable for its ability to capitalise on the potential for development in emerging markets. They are dedicated to providing strategies viable for the long-term and Ajay Khaitan is particularly focused on brands with a global footprint due to their ability to maintain stable growth rates across longer periods of time.

Ajay Khaitan understands that real, palpable results are the cornerstone of a successful deal and Emerisque’s prioritisation of actions grounded in the realities of each acquisition has proven to be successful time and time again. The company’s latest investments have been the MCS and ISC brands, both acquisitions being carried out under Khaitan’s supervision.

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AAFA Emerisque presentation 2008

  1. 1. Value Creation Through Brand Globalization Presentation to the AAFA Conference 25 June, 2008 Ajay Khaitan
  2. 2. American Apparel and Footwear Association Conference Presentation, 25 June, 2008 1  Emerisque set-up shop in London, England in 2003/4  Focus is on the acquisition of under-performing, mid- sized, international consumer brands  Specialty is in repositioning brands and leveraging brand equity in emerging markets, and aligning business valuation with growth opportunities.
  3. 3. American Apparel and Footwear Association Conference Presentation, 25 June, 2008 2 The Theory ‘No Brainer’
  4. 4. American Apparel and Footwear Association Conference Presentation, 25 June, 2008 3 April, 2008 The World Out There – in 2008 Source: IMF
  5. 5. American Apparel and Footwear Association Conference Presentation, 25 June, 2008 4 The Emerging Markets: Expanding Faster Than Anticipated BRICs – Brazil, Russia, India, China N-11 (Next Eleven) – Bangladesh, Egypt, Indonesia, Iran, Korea, Mexico, Nigeria, Pakistan, Philippines, Turkey & Vietnam Source: IMF in Financial Times, March 2007
  6. 6. American Apparel and Footwear Association Conference Presentation, 25 June, 2008 5 In Retail, Global Growth Opportunities are Very Clear Source: AT Kearney Global Retail Development Index
  7. 7. American Apparel and Footwear Association Conference Presentation, 25 June, 2008 6 Luxury Brands Growth in Asia
  8. 8. American Apparel and Footwear Association Conference Presentation, 25 June, 2008 7 Globalised Retailers: Sustainable Growth, Better Profitability Source: Deloitte – January 2008 Global Powers of Retailing
  9. 9. American Apparel and Footwear Association Conference Presentation, 25 June, 2008 8 Retail Multiples In Asia Reflect The Growth/Value Paradigm Source: Deloitte – January 2008 Global Powers of Retailing
  10. 10. American Apparel and Footwear Association Conference Presentation, 25 June, 2008 9 The Practice ‘Re-learning’
  11. 11. American Apparel and Footwear Association Conference Presentation, 25 June, 2008 10 Corporate Objective  Risk v Reward  Value v Revenue
  12. 12. American Apparel and Footwear Association Conference Presentation, 25 June, 2008 11 Corporate Commitment  Medium Term  Resources and Capital
  13. 13. American Apparel and Footwear Association Conference Presentation, 25 June, 2008 12 Partnerships  Strategic v Opportunistic  Understanding each target market, defining & searching for the ideal partner/plan/terms
  14. 14. American Apparel and Footwear Association Conference Presentation, 25 June, 2008 13 Brand Traction  Aligning with the Consumer  DNA v Now
  15. 15. American Apparel and Footwear Association Conference Presentation, 25 June, 2008 14 Retail Support  Retail v Wholesale  Differentiating Experience
  16. 16. American Apparel and Footwear Association Conference Presentation, 25 June, 2008 15 Product Strategy  Global v Local  Mix towards Purchasing Power
  17. 17. American Apparel and Footwear Association Conference Presentation, 25 June, 2008 16 Managing Partnerships  Promise vs Focus  Measurability Key
  18. 18. American Apparel and Footwear Association Conference Presentation, 25 June, 2008 17 Servicing Partnerships  Contract v Reality  Live the Life, in the Market
  19. 19. THANK YOU
  20. 20. American Apparel and Footwear Association Conference Presentation, 25 June, 2008 19 Ajay Khaitan Ajay Khaitan founded London-based Emerisque in 2004. Beginning his career in 1984 with the conglomerate, Khaitan Group (India), Khaitan has investment and operating experience in more than seventy countries. In his corporate development/ investment management roles, he has mobilised/deployed and managed investments aggregating approximately $1.7 billion. He has directly managed, as Chairman and CEO, industrial, services and branded businesses from new start-ups to businesses in excess of $850 million in revenue, based out of India, Switzerland, the UK and the U.S., leading them through periods of transformational change, delivering annual increases of $65 million in new profits. Khaitan acted as Chairman/CEO for Emerisque’s first acquisition, Lee Cooper Group, a UK-based denim brand, between 2005 to 2007. SPEAKER BIOGRAPHY
  21. 21. American Apparel and Footwear Association Conference Presentation, 25 June, 2008 20 COPYRIGHT INFORMATION © Emerisque Brands UK Limited All rights reserved. No part of this document may be reproduced in any material form (including photocopying or storing it in any medium by electronic means and whether or not transiently or incidentally to some other use of this document) without the written permission of the copyright owner except in accordance with the provisions of the Copyright, Design and Patents Act 1988 or under the terms of a licence issued by the Copyright Licensing Agency Limited. Applications for the copyright owner's written permission to reproduce any part of this document should be addressed to Ajay Khaitan c/o Emerisque Brands UK Limited, 53 Davies Street, London W1K 5JH, United Kingdom. Warning: The doing of an unauthorised act in relation to a copyright work may result in both a civil claim for damages and criminal prosecution.

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