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Layar

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Engagement by involvement using a cutting edge augmented reality experience was the core idea to reach out to our audience. …

Engagement by involvement using a cutting edge augmented reality experience was the core idea to reach out to our audience.
To create an impact full interaction and offer an outstanding experience of product knowledge, we integrated ‘Layar', a self-service web application with the product brochures for the brand Eureka Forbes. It merges the world of print and digital content and creates interactive experiences for customers and serves as a perfect tool for the Brand, its workforce and the customers.
The application added dynamism to the print format of information, making it a new and exciting experience for the consumers to watch and know about Eureka Forbes products.

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Transcript

  • 1. Eureka Forbes and Layar
  • 2. The Client•Born as a joint venture between the Forbes Group and Electrolux of Sweden, EurekaForbes is a multi-product, multi-channel organization, part of the Shapoorji PallonjiGroup and with a global footprint.•The Pioneers & leaders in water and air purification systems, vacuum cleaners andsecurity systems, Eureka Forbes introduced direct selling in India.•With total employee strength exceeding 10,000 including an 8000 (Euro champ)strong direct sales force, Eureka Forbes has operations across 550 plus cities/towns inIndia.•Eureka Forbes has a 52 per cent market share in the Rs 1,500-crore water purifiersegment, with brands like Aquaguard and AquaSure.•Eureka Forbes is now one of the largest direct selling companies in the world, cited asa classic direct sales reference by marketing ‘guru’, Philip Kotler, in his book ‘MarketingManagement’.
  • 3. The Challenge•The Euro Champs are the interface between the organization and the customers.•The revenues of EFL directly depends on the Euro Champs attitude, skills and motivation.•Brochures although a very effective tool for the Euro Champs, the need of the hour was to evolve with thenew age tools available at ones disposal for higher conversion rates of potential customers and closermapping of sales leads.
  • 4. Personal Selling Process Cycle for a Euro Champ •Prospecting Our Strategies aim to aid the Euro 1 Champs in the Selling Cycle & in the Process give the users a unique •Preparation & Planning 2 experience. •Initiating Contact & Sales Presentation 3 •Handling Objections 4 •Negotiations & Closing the Sales 5 •After Sales and Account Management 6
  • 5. The Solution
  • 6. During sales calls, at any given point, a Euro champ carries with him a brochure which consist of product details. Our Layar Application is integrated within this brochure which is used by the over 6000 strong sales force on their first time sales calls.We choose ‘Layar, a self-service web application as it merges the world of print and digitalcontent and creates interactive experiences for customers and served as a perfect tool forthe Brand, its workforce and the customers.
  • 7. The Process
  • 8. For starters, we created an invisible ‘layar’ on a total of 7 pages of thebrochure.
  • 9. Post downloading the “Aquaguard” layar app, the customer scans thebrochure. The app detects the code and the result is a one of a kindaugmented reality experience for the prospective customer.
  • 10. Layar Screens
  • 11. Thank You