Sample Lite Assessment
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Sample Lite Assessment

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Ajax's Workforce Marketing Assessment (Lite) is designed to help small teams get a snapshot of how effectively they're representing themselves online.

Ajax's Workforce Marketing Assessment (Lite) is designed to help small teams get a snapshot of how effectively they're representing themselves online.

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    Sample Lite Assessment Sample Lite Assessment Document Transcript

    • Page  1 TOTAL  SCORE Joe  Smith at out  of  450 Ajax Workforce  Marke:ng  Assessment How  well  does  your  team  amplify  your  company's  message? 232 A  report  generated  for on   19-­‐Sep-­‐13 Sample  Company VIDEO  LINK  NOT  PROVIDED  FOR  THIS  SAMPLE  REPORT. Assessment  Tool  and  Methodology  ©2013  Ajax  Workforce  MarkeAng.  All  rights  reserved.
    • Page  2 Employee  messaging In  this  secAon,  we  look  at  how  employees  represent  themselves. We  analyze  their  professionalism  and  ability  to  appear  helpful  to  the  people  they  work  with. Sec:on  subtotals 145 /  260 Total  points  for  this  secAon 14.5 /  26 Avg  employee  score 21 /  26 Highest  individual  score 9 /  26 Lowest  individual  score 10 /  10 #  individual  scored 1 /  10 #  individual  earning  75%  or  more  of  total  possible  points (Note:  #  of  individuals  scored  does  not  impact  the  overall  score.) Sec:on  Notes Improvement  Suggested • • • OK • • Improvement  Needed • • • • • Improvement  Needed • • • • Improvement  Suggested • • • • Share  experiences  or  lessons  learned  that  show  why  this  is  the  right  person  for  the  job. Current  experience  provides  an  opportunity  to  explain  exactly  what  a  person's  job  is. Since  no  two  people  do  a  job  exactly  the  same  way,  using  a  job  descripAon  here  is  insufficient. Include  informaAon  that  demonstrates  what  is  unique  about  the  person. Overkill  is  not  necessary.  Do  not  reach  for  every  bell  and  whistle. Is  there  something  on  the  summary  that  stands  out? The  summary  is,  in  our  opinion,  the  most  misused  secAon  on  these  profiles. Summaries  should  be  wriaen  with  the  clients,  customers,  and  fellow  employees  in  mind. Summaries  here  are  wriaen  in  corporate  speak.   Summaries  are  not  résumés  or  sales  pitches! Tags  should  be  created  to  make  sure  that  important  keywords  are  included. The  goal  of  a  profile  is  to  make  the  right  visitors  want  more. Assessment  Tool  and  Methodology  ©2013  Ajax  Workforce  MarkeAng.  All  rights  reserved. #  contacts,  "vanity"  URLs,  and  embedded  mulAmedia  can  make  a  profile  compelling. Summary Current  Experience Other Photo Make  sure  your  face  is  clearly  visible. Pay  aaenAon  to  lighAng,  contrast,  background,  cropping,  and  others  in  frame.   Avoid  smirking  or  making  flirty  faces. Headline Get  specific.  Many  job  Atles  were  too  vague  to  be  helpful. Say  less.  Long  headlines  create  confusion.
    • Page  3 Company  messaging In  this  secAon,  we  look  at  how  the  company  represents  itself  on  LinkedIn. We  analyze  the  quality  of  informaAon  provided  to  people  who  are  interested  in  the  company. Sec:on  subtotal 50 /  50 Total  points  for  this  secAon Sec:on  Notes OK • • • • Is  basic  company  informaAon  presented? • Is  the  products/services  tabs  acAvated  to  provide  addiAonal  informaAon? Message  alignment  &  amplifica:on In  this  secAon,  we  look  at  how  the  company  and  employees  work  together  to  deliver  a  consistent, genuine  message  about  the  company. Sec:on  subtotal 37 /  140 Total  points  for  this  secAon Sec:on  Notes Improvement  Needed • • • Workforce  MarkeAng  is  the  process  of  aligning  employee  messaging  with  company messaging—in  a  genuine,  opt-­‐in  way—to  benefit  both  employer  and  employee. Alignment According  to  the  2013  Edelman  Trust  Barometer,  61%  of  people  trust  employees  to  give  them straight  informaAon  about  the  company  they  work  for.   This  is  compared  to  21%  trust  for  CEOs  and  11%  trust  for  a  company  spokesperson. Nielsen  found  a  similar  theme  when  looking  at  consumer  behavior. Assessment  Tool  and  Methodology  ©2013  Ajax  Workforce  MarkeAng.  All  rights  reserved. Are  related  companies  listed  on  the  company  page  in  a  right  column  carousel? Company  Page Is  the  company  imagery  correct—is  the  logo  up  to  date  and  in  focus?  Are  images  professional, disAncAve,  and  compelling? Is  the  company  easily  found  in  search?
    • Page  4 Messaging  Visualiza:on Below  is  a  visualizaAon  of  what  is  being  communicated  by  the  company  employees  we  analyzed. Note  that  this  does  not  take  into  account  profiles  that  had  blank  summary  or  current  experience  fields. Ques:ons  to  consider: Is  your  company  uniquely  idenAfiable  by  these  terms? Are  employees  semng  themselves  to  be  helpful  to  prospects,  or  recruiters? Are  there  key  concepts  that  you'd  like  people  to  include  in  their  messages? Are  the  most  common  words  the  most  important  words? How  is  the  company  helping  employees  change  their  mix  of  key  words  and  phrases? visualiza(on  made  at  wordle.net Addi:onal  notes Key  company  messaging  falls  away  on  employee  profiles. Photos  were  generally  posiAve,  but  not  polished.  However,  photos  were  consistent,  and  we  liked   how  they  were  all  taken  in  your  stores.   A  bigger  area  for  improvement  is  in  your  summaries  and  current  experiences.  Your  company  page   talks  about  how  much  you  value  employees,  but  employees  seem  like  they've  got  their  resumes   dangling  out  there.  It's  a  big  disconnect  that  caused  me  to  distrust  the  company  message. Assessment  Tool  and  Methodology  ©2013  Ajax  Workforce  MarkeAng.  All  rights  reserved.