WK11
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  • Bad economy, high fuel price, volcano eruption, thai political unrest.
  • Safety

Transcript

  • 1. WK11.1 Agenda
    No class on long weekend August 13, 2010
    Revised homework, Olympic evaluation
    Thai airways case practice for the revised homework!
    Airline Industry Overview by MIT
    Critical Factors
    Measurement
    Thai airways situation
    1
    MIB, BBA 2010
  • 2. Airline Industry
    What are the recent incidents affecting the airline industry? What about 9 years ago?
    Read the airline industry overview
    http://web.mit.edu/airlines/analysis/analysis_airline_industry.html
    http://web.mit.edu/airlines/analysis/analysis_previous_studies.html
    Main idea? Any idea? The challenge ahead?
    MIB, BBA 2010
    2
  • 3. Porter&Critical Factors
    Revisit the airline data project website
    http://web.mit.edu/airlinedata/www/Revenue&Related.html
    How do airlines make money?
    What are their expenses?
    How’s the profit?
    What are the key factors in the airline industry?
    Watch Porter Five forces video.
    MIB, BBA 2010
    3
  • 4. Headlines
    In three groups, review the handout sheet of the headlines news.
    Visit Thai Airways and other airline websites.
    What’s the situation of Thai Airways?
    What’s its current strategy? (Corporate, Business, Functional levels), What about Air Asia? Nok Air? BKK Airways? Other Substitutions?
    Big Group: Porter
    Nig Group: Strategic groups, Product Life Cycle
    Ed Group: SWOT
    All groups: Alternatives and comment: Sustainable? Partner selection?
    All groups: Result measurement
    MIB, BBA 2010
    4