Tuesday 31 May 2011
Rococo BackgroundTuesday 31 May 2011
Tuesday 31 May 2011
Java      Apps       JSR82  JVM / Platform      HandsetTuesday 31 May 2011
VisionMobile Market Maps                                                          Distilling market noise into market sens...
Powering ProximityTuesday 31 May 2011
we’re about proximityTuesday 31 May 2011
Tuesday 31 May 2011
BUSINESS                      Proximity Zone                      6 INCHES - 30 FEETTuesday 31 May 2011
apps that react when close to                         “SOMETHING OF INTEREST”                                  HANDSET    ...
But...                      USING PROXIMITY IN APPS IS TOO HARD                      We want to make it simple for        ...
Tuesday 31 May 2011
ARCHITECTURE  ?")%7(                                                          B%"C.(                                      ...
LOCALSOCIAL PLATFORM : MOBILE     Library for Android, J2ME, ...                                — manages proximity       ...
LOCALSOCIAL PLATFORM : CLOUD                                                  OPEN API     LocalSocial Cloud Service      ...
Proximity Detection                             WiFi, Bluetooth                                   Open APIs               ...
www.mylocalsocial.comTuesday 31 May 2011
Tuesday 31 May 2011
Tuesday 31 May 2011
Tuesday 31 May 2011
Support for             Analytics, Tags,     Support for     J2ME & Android                Social         Wifi & Bluetooth...
PERSON TO PERSON                      Free Latte from JavaJoe PERSON TO BUSINESSTuesday 31 May 2011
two PERSON-TO-PERSON of apps         1 broad categoriesTuesday 31 May 2011
2 BUSINESS-TO-PERSON                                                 Free Latte from JavaJoe                            20...
DEMOSTuesday 31 May 2011
tagster                                  near                        dowser   buyersTuesday 31 May 2011
PERSON TO PERSON                                         Tag Devices Of Interest                       Have your phone rea...
PERSON TO BUSINESS                      Business knows when customer is near                                              ...
www.mylocalsocial.comTuesday 31 May 2011
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Local social overview q22011 v3

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Overview of Rococo's Local Social mobile proximity platform.

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Local social overview q22011 v3

  1. 1. Tuesday 31 May 2011
  2. 2. Rococo BackgroundTuesday 31 May 2011
  3. 3. Tuesday 31 May 2011
  4. 4. Java Apps JSR82 JVM / Platform HandsetTuesday 31 May 2011
  5. 5. VisionMobile Market Maps Distilling market noise into market sense www.100millionclub.com Embedded software shipments (cumulative) handsets shipped 100 million 500 million 1 billion company product type HQ (million) 0 100M 200M 300M 400M 500M 600M 700M 800M 1B 2B 3B 4B 5B 6BThe 100 Million Club is the watchlist of Applications (embedded)software companies whose products havebeen embedded on more than 100 million 3 Quickoffice Mobile Office enterprise application USA 377 Rmobile handsets. The current editionfeatures cumulative shipments up to theend of 2010. BrowsersDespite the apparent opportunity in theone-billion-a-year handset market, very 4 ACCESS Netfront browser Japan 843 E 196M units shipped as 5 Myriad Group Browser browser Switzerland 2246 Rfew software companies have managed toovercome the commercial and technicalchallenges inherent in the mobile industry. 6 Opera Opera Mobile browser Norway 172 E of Dec 2010 7 Various WebKit browser engine USA 515 EWorldwide Handset Shipments in2H10780 million Middleware Aricent Media EXP suite audio/video codecs USA 574 RKey insights 8 9 ARM Mali-JSR184 graphics middleware UK 215 R- Total handset shipments for the secondhalf of 2010 were 780 million, a 25% # BitFlash Mobile SVG graphics engine Canada 529 Rincrease over the first half. A handful ofsoftware products, like vRapid Mobile by # Carrier IQ Mobile Intelligence analytics module USA 136 RRed Bend and CAPS by Scalado, managed # HI CORPORATION MascotCapsule graphics engine Japan 675 Eto tap a sizable portion of this figure,having more than 100 million shipments in # Ikivo SVG Player graphics engine Sweden 450 RH2 2010 alone. # Mimer Mimer SQL database engine Sweden 125 R- WebKit continues to grow, fueled by theaccelerated rate of smartphone # Myriad Group Messaging client messaging middleware Switzerland 1182 Rpenetration. Up to the end of 2010, # Nuance VSuite speech recognition USA 500 RWebKit-based browsers had been shippedin more than half a billion handsets # NXP Software LifeVibes MxMedia multimedia middleware Netherlands 855 R- Myriad Group is now the only company # PacketVideo CORE video codecs USA 454 Rto have 3 products with more than 100million shipments, after Nuance merged # Red Bend Software vRapid Mobile firmware update USA 1010 Rtwo products into T9/XT9/T9Trace. With # Rococo Impronto TLK bluetooth middleware Ireland 196 Rthe products combined, cumulativeshipments have reached a staggering 10.5B # Scalado CAPS graphics engine Sweden 830 Rshipments.Research notes Kernel ComponentsHandset shipments refer to cumulative Micron Flash Data Integrator file system USA 1000 Rlicensed units, which have been pre-loaded #on handsets shipped by the end of 2H10. # Open Kernel Labs OKL4 microkernel USA 1200 R Input engines # Nuance T9/XT9/T9Trace text input engine USA 6150 R E=estimate R=reported by vendorPublished in April 2011. Licensed for use under a Creative Commons Attribution No Derivatives 3.0 license.VisionMobile believes the statements contained in this document toCopyright VisionMobile. Some rights reserved. be based upon information that we consider reliable at the time of publication. The 100 million club is based on an original concept by Morten Grauballe. H2 2010 Update v.2 Tuesday 31 May 2011
  6. 6. Powering ProximityTuesday 31 May 2011
  7. 7. we’re about proximityTuesday 31 May 2011
  8. 8. Tuesday 31 May 2011
  9. 9. BUSINESS Proximity Zone 6 INCHES - 30 FEETTuesday 31 May 2011
  10. 10. apps that react when close to “SOMETHING OF INTEREST” HANDSET BUSINESS MEDICAL TABLETS LAPTOP CAR TAGTuesday 31 May 2011
  11. 11. But... USING PROXIMITY IN APPS IS TOO HARD We want to make it simple for Developers to use Proximity in their AppsTuesday 31 May 2011
  12. 12. Tuesday 31 May 2011
  13. 13. ARCHITECTURE ?")%7( B%"C.( &"#$%( :*";<6+( G$C6H( !-=7.>-( ,-.*".( 8"957*( 8"957*( ,-.*".( 3$4567*( /2?@( E7)567( <+%"#$%5"#$%F#"<( >-67*I$#7(I"*( 6H*.(J$*6+(57*A#7( !-=7.>-( L$#7)""=( !"#$%&"#$%(!)*$*+( !"#$%&"#$%(&7*A#7( 39M7*( (/&012( !$56FI<( ,-.*".( &7*A7*( 8K( (/$A$(D/2?@(Tuesday 31 May 2011
  14. 14. LOCALSOCIAL PLATFORM : MOBILE Library for Android, J2ME, ... — manages proximity — triggers alerts LIBRARY — set and lookup device tags — messagingTuesday 31 May 2011
  15. 15. LOCALSOCIAL PLATFORM : CLOUD OPEN API LocalSocial Cloud Service LocalSocial Service — stores device information — tag lookup/store services — enables pre-canned LIBRARY connections to popular social networksTuesday 31 May 2011
  16. 16. Proximity Detection WiFi, Bluetooth Open APIs Multiple Platforms TAG Store CORE FEATURES Simple Social Connect Analytics Scalable Cloud Architecture Flexible Security Model Developer Registration Code, Tutorials, ExemplarsTuesday 31 May 2011
  17. 17. www.mylocalsocial.comTuesday 31 May 2011
  18. 18. Tuesday 31 May 2011
  19. 19. Tuesday 31 May 2011
  20. 20. Tuesday 31 May 2011
  21. 21. Support for Analytics, Tags, Support for J2ME & Android Social Wifi & Bluetooth today Connections today others coming and more NFC and others comingTuesday 31 May 2011
  22. 22. PERSON TO PERSON Free Latte from JavaJoe PERSON TO BUSINESSTuesday 31 May 2011
  23. 23. two PERSON-TO-PERSON of apps 1 broad categoriesTuesday 31 May 2011
  24. 24. 2 BUSINESS-TO-PERSON Free Latte from JavaJoe 20 Loyalty points added to your Fashion Store account! Checked you in with FourSquare at Bar1. You’re Welcome! 20% off at Pizza-Eat-A!Tuesday 31 May 2011
  25. 25. DEMOSTuesday 31 May 2011
  26. 26. tagster near dowser buyersTuesday 31 May 2011
  27. 27. PERSON TO PERSON Tag Devices Of Interest Have your phone react to people, devices! tagster Vibrate, Sounds, Alerts Leave virtual Post-Its / messages Share Social Streams dowser Dynamic Sharing FavouritesTuesday 31 May 2011
  28. 28. PERSON TO BUSINESS Business knows when customer is near Track loyalty Hyperlocal Deals and Offers near buyers Social integration Value - Add ServicesTuesday 31 May 2011
  29. 29. www.mylocalsocial.comTuesday 31 May 2011

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