Aislin Personal Brand Plan

My Personal Brand Plan
A Path To Online Presence
Aislin O’Hara

Goal
To develop a unique online presence that stimulates interest in a variety of issues affecting youth. To encourageindividuals to question and critically think about the information made available to them.

Objectives

SWOT Analysis

Positioning Statement
My personal brand focuses on
intriguing issues that affect youth
in today’s society through a
confident and authentic voice

Key Messages
Humour-laugh at yourself
Question-everything you hear, learn and see
Positivity-important to focus on the good in life
Voice-your own opinions and feelings
Evaluate-how media outlets, such as MTV “brand” us

Channels

Strategy
A) Examine issues already in the mainstream media and pick out specific issues that raise interest in order to stimulate discussion and critical evaluation
B) To Focus on topics that arise in MTV reality shows as an effective way of capturing attention in order to open the discussion forums to various issues

Tactics

Critical Path

Aislin Personal Brand Plan

by AislinOHara on Mar 01, 2010

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Aislin Personal Brand Plan — Presentation Transcript