Retail Mobile Apps<br />FPO<br />Natural Products Expo West 2011<br />
Share Today’s Session<br />On Twitter: <br />#ExpoWestMobile<br />@Aisle7<br />@GinaRau<br />@PCC<br />Continue conversati...
Presenters<br />Gina Rau<br /><ul><li>Marketing Product Director, Aisle7</li></ul>Leading strategic development of health ...
The Rise of Mobile<br />31% of U.S. mobile users own a smartphone<br />Mobile consumers are more actively engaged than the...
Shoppers Want Information <br />MOBILE USE: FUTURE<br />Healthcare/medical-related: +34%<br />Packaged food and beverage: ...
Customers use their mobile device to shop<br />Seek store, product and brand recommendations, information, and reviews <br...
Plenty of Apps To Assist<br />
Mobile<br />Landscape<br />
Whole Foods<br />
Grocery Apps<br />
Third Party Apps<br />
Aisle7 Native Apps<br />
Mobile Influencing the Shopping Cycle<br />
Going to Market <br />Mobile Web App<br />Native App<br />Mobile-Optimized Website<br />
Location-Based Services<br />
Location-Based Services<br />
QR Codes (Quick Response)<br />
QR Codes (Quick Response)<br />Source: Mobio Identity Systems, Inc.<br />
Take Away<br />Claim your location with Facebook Places<br />Register your location with Yelp, Foursquare<br />Determine w...
Aisle7 MOBILE™ Wellness On-The-Go<br />Learn more at: Aisle7.net<br />
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Aisle7 : Retail Mobile Apps from Expo West 2011

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Learn how forerunners in the industry are using the latest technology—like QR codes—to drive sales and increase brand loyalty. From an Aisle7 session at Expo West 2011.

Published in: Health & Medicine
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Aisle7 : Retail Mobile Apps from Expo West 2011

  1. 1. Retail Mobile Apps<br />FPO<br />Natural Products Expo West 2011<br />
  2. 2. Share Today’s Session<br />On Twitter: <br />#ExpoWestMobile<br />@Aisle7<br />@GinaRau<br />@PCC<br />Continue conversation at Aisle7 booth #1816<br />
  3. 3. Presenters<br />Gina Rau<br /><ul><li>Marketing Product Director, Aisle7</li></ul>Leading strategic development of health and wellness digital solutions for retail clients that help build shopper engagement, while driving sales within the health and wellness categories..<br />Thanks for your time today…<br />Aisle7 delivers in-store success<br />Ricardo Rabago<br /><ul><li>Social Media Specialist, PCC Natural Markets  </li></ul>Serving as a Buzz Agent for the largest consumer-owned natural food retail co-operative in the United States through the use of social media<br />
  4. 4. The Rise of Mobile<br />31% of U.S. mobile users own a smartphone<br />Mobile consumers are more actively engaged than their PC counterparts – they’re calling, searching, and commenting <br />“Mobile will be bigger than desktop in five years. Mobile searches grew 5x in the last two years.”<br />Source: Google<br />
  5. 5. Shoppers Want Information <br />MOBILE USE: FUTURE<br />Healthcare/medical-related: +34%<br />Packaged food and beverage: +35%<br />Beauty and personal care: +34%<br />
  6. 6. Customers use their mobile device to shop<br />Seek store, product and brand recommendations, information, and reviews <br />Seek deals, coupons, promotions<br />Create and share shopping lists<br />Compare prices<br />Find friends<br />
  7. 7. Plenty of Apps To Assist<br />
  8. 8. Mobile<br />Landscape<br />
  9. 9. Whole Foods<br />
  10. 10. Grocery Apps<br />
  11. 11. Third Party Apps<br />
  12. 12. Aisle7 Native Apps<br />
  13. 13. Mobile Influencing the Shopping Cycle<br />
  14. 14. Going to Market <br />Mobile Web App<br />Native App<br />Mobile-Optimized Website<br />
  15. 15. Location-Based Services<br />
  16. 16. Location-Based Services<br />
  17. 17. QR Codes (Quick Response)<br />
  18. 18. QR Codes (Quick Response)<br />Source: Mobio Identity Systems, Inc.<br />
  19. 19. Take Away<br />Claim your location with Facebook Places<br />Register your location with Yelp, Foursquare<br />Determine what portion of your website visitors are accessing the site via their mobile device<br />Explore optimizing your current website for mobile access<br />Give customers a reason to engage with you via their mobile device<br />Experiment with group or discount buying offers<br />
  20. 20. Aisle7 MOBILE™ Wellness On-The-Go<br />Learn more at: Aisle7.net<br />
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