Beyond Coverage
The Femtocell as the Hub of the Connected Home:
Bridging Mobile and Home Life
Avren Femtocells Asia Confer...
No Coverage?




               Horizontal
               Coverage

                            Vertical
                 ...
HubBub Femtocells Deliver Complete Coverage




             Horizontal
             Coverage

                           ...
Japan
Confidential
  Microcells Already Blanket Much of Japan




                                                              ...
Mobile Services Outdoors
No Calls in Koya-san
Mobile Services Indoors
Mobile Broadband Indoors?
Enter the Femtocell: Airvana User Labs Trial Results

Femtocells transform the user experience indoors with complete verti...
HubBub Femtocell

Bringing Your Mobile Life Home
and
Your Home Life Mobile

(Video)
Femtocells: The Center of the Digital Home
Femtocells: The Center of Family Communication
Bridging: Home Device Playback
Bridging: Universal Placeshifting
Bridging: Content Synchronization
Bridging and Control: Remote Control of Your Home
Presence: Notifications, Alerts and Actions
    Halle &
  Jared have
arrived home
 from school
Presence & Convergence: Virtual Private Number
The 7 Unique Traits of the Femto Cell

                            1. Bridges
                           mobile & home
   ...
The 7 Unique Traits of the Femto Cell

                          1. Bridges
                        Bridges mobile
       ...
The 7 Unique Traits of the Femto Cell


                                                          2. Knows when
          ...
The 7 Unique Traits of the Femto Cell




                                                         3. Connects
           ...
The 7 Unique Traits of the Femto Cell




              Beach-head to deliver a variety of new
              managed servi...
The 7 Unique Traits of the Femto Cell




                     Local communications
                     Personal portal, ...
The 7 Unique Traits of the Femto Cell




  Provides
 6. Provides
    mobile
broadband in
 broadband
  the home
   indoors
The 7 Unique Traits of the Femto Cell


     7. Creates a
    Creates a new
    social social
     new network
       netw...
The 7 Unique Traits of the Femto Cell

                            1. Bridges
                           mobile & home
   ...
Femtozone Application Building Blocks
  1. Femto Application Client (resides in femtocell or femtomodule)
        Implemen...
Femtozone Services: Components

                                              Fe
       Core                              ...
Monetizing Femtozone Services




          A PP
    APP



                    P
                 AP



                 ...
Thank You
Upcoming SlideShare
Loading in...5
×

Airvana Femtocell as Hub of the Connected Home

1,463

Published on

Airvana Femtocell as Hub of the Connected Home, presentation given atFemtocells Asia 2009 by David Nowicki, Vice President Marketing & Product Development

Published in: Technology, Business
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,463
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
123
Comments
0
Likes
4
Embeds 0
No embeds

No notes for slide

Airvana Femtocell as Hub of the Connected Home

  1. 1. Beyond Coverage The Femtocell as the Hub of the Connected Home: Bridging Mobile and Home Life Avren Femtocells Asia Conference March 23rd, 2009, Tokyo, Japan
  2. 2. No Coverage? Horizontal Coverage Vertical Coverage
  3. 3. HubBub Femtocells Deliver Complete Coverage Horizontal Coverage Vertical Coverage
  4. 4. Japan
  5. 5. Confidential Microcells Already Blanket Much of Japan 2km (C) INCREMENT P Corp. (C) INCREMENT P Corp.
  6. 6. Mobile Services Outdoors
  7. 7. No Calls in Koya-san
  8. 8. Mobile Services Indoors
  9. 9. Mobile Broadband Indoors?
  10. 10. Enter the Femtocell: Airvana User Labs Trial Results Femtocells transform the user experience indoors with complete vertical coverage Probability Indoor Airlink Data Rate Exceeds Given Value 100% 90% 80% 70% 60% Femtocells 50% MacroCells 40% 30% 20% 10% 0% 0 500 1000 1500 2000 2500 3000 3500 Indoor Airlink Data Rate (kbps) This figure summarizes our comparison between indoor coverage for femtocells and the macro network. The X Axis represents the requested 1xEV-DO Rev. A airlink data rate and the Y Axis represents the probability that the indoor requested data rate exceeds the X Axis. These results were taken on a network in the Americas and are representative of EVDO and HSPA networks around the world
  11. 11. HubBub Femtocell Bringing Your Mobile Life Home and Your Home Life Mobile (Video)
  12. 12. Femtocells: The Center of the Digital Home
  13. 13. Femtocells: The Center of Family Communication
  14. 14. Bridging: Home Device Playback
  15. 15. Bridging: Universal Placeshifting
  16. 16. Bridging: Content Synchronization
  17. 17. Bridging and Control: Remote Control of Your Home
  18. 18. Presence: Notifications, Alerts and Actions Halle & Jared have arrived home from school
  19. 19. Presence & Convergence: Virtual Private Number
  20. 20. The 7 Unique Traits of the Femto Cell 1. Bridges mobile & home 2. Knows worlds 7. Creates new when user is social network home 6. Enables 3. Connects mobile Remotely to broadband home network indoors 5. Is an 4. Managed entry/end point by mobile inside home operator
  21. 21. The 7 Unique Traits of the Femto Cell 1. Bridges Bridges mobile mobile & home and wireline worlds worlds is part of home knows about network handsets
  22. 22. The 7 Unique Traits of the Femto Cell 2. Knows when Knows when user is home user is at home Unique, accurate Presence information – Enables new presence/proximity applications – Enhances existing presence applications
  23. 23. The 7 Unique Traits of the Femto Cell 3. Connects Connects to remotely to home network Extends home network to remote device home network while user is Can still reach handset away from home away
  24. 24. The 7 Unique Traits of the Femto Cell Beach-head to deliver a variety of new managed services in the home Can deliver to other screens Services can have a network component Complements existing delivery platform 4. managed Is managed by mobile by the mobile operator operator
  25. 25. The 7 Unique Traits of the Femto Cell Local communications Personal portal, personal proxy Personalization node Business applications Macro Internet 5. Is an Is an entry/end entry/end point point inside the inside home home
  26. 26. The 7 Unique Traits of the Femto Cell Provides 6. Provides mobile broadband in broadband the home indoors
  27. 27. The 7 Unique Traits of the Femto Cell 7. Creates a Creates a new social social new network network Peer-to-Peer Connectivity Static or dynamic groups
  28. 28. The 7 Unique Traits of the Femto Cell 1. Bridges mobile & home 2. Knows worlds 7. Creates new when user is social network home 6. Enables 3. Connects mobile Remotely to broadband home network indoors 5. Is an 4. Managed entry/end point by mobile inside home operator
  29. 29. Femtozone Application Building Blocks 1. Femto Application Client (resides in femtocell or femtomodule) Implements the “local” application logic Connects to home devices, synchronizes with Application Server, traverses home firewalls, sets up local communications, provides data format and media conversion/handling, etc. 2. Optional Network Application Server Adds a network portion to the application Provides service orchestration, network application business logic, convergence with other services, remote access, security and authentication, service backend, accounting, service management, manages provisioning and updates, etc. 3. Optional Handset client (browser-based access may be used) Runs the mobile portion of the application Synchronizes with application Server and Femto Client and Network Application Server, runs handset GUI, manages handset resources, boosts performance, monitors perceived quality of experience, etc.
  30. 30. Femtozone Services: Components Fe Core App mto Internet Femto licat Clie ion Application FGW Ap Fe nt Client Network pl mto Cl icat Application Server ie i o nt n [optional] Network Interface To FGW and FSM [Existing] Femto/Network Application Interface [optional] Home Network Air Interface Phone Clients [optional] Phone Platforms [existing]
  31. 31. Monetizing Femtozone Services A PP APP P AP AP P Application Store for Bundle Femtocell + direct purchasing/ Services into unique download “Home Appliance”
  32. 32. Thank You
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×