Airvana Femtocell as Hub of the Connected Home

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Airvana Femtocell as Hub of the Connected Home, presentation given atFemtocells Asia 2009 by David Nowicki, Vice President Marketing & Product Development

Airvana Femtocell as Hub of the Connected Home, presentation given atFemtocells Asia 2009 by David Nowicki, Vice President Marketing & Product Development

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  • 1. Beyond Coverage The Femtocell as the Hub of the Connected Home: Bridging Mobile and Home Life Avren Femtocells Asia Conference March 23rd, 2009, Tokyo, Japan
  • 2. No Coverage? Horizontal Coverage Vertical Coverage
  • 3. HubBub Femtocells Deliver Complete Coverage Horizontal Coverage Vertical Coverage
  • 4. Japan
  • 5. Confidential Microcells Already Blanket Much of Japan 2km (C) INCREMENT P Corp. (C) INCREMENT P Corp.
  • 6. Mobile Services Outdoors
  • 7. No Calls in Koya-san
  • 8. Mobile Services Indoors
  • 9. Mobile Broadband Indoors?
  • 10. Enter the Femtocell: Airvana User Labs Trial Results Femtocells transform the user experience indoors with complete vertical coverage Probability Indoor Airlink Data Rate Exceeds Given Value 100% 90% 80% 70% 60% Femtocells 50% MacroCells 40% 30% 20% 10% 0% 0 500 1000 1500 2000 2500 3000 3500 Indoor Airlink Data Rate (kbps) This figure summarizes our comparison between indoor coverage for femtocells and the macro network. The X Axis represents the requested 1xEV-DO Rev. A airlink data rate and the Y Axis represents the probability that the indoor requested data rate exceeds the X Axis. These results were taken on a network in the Americas and are representative of EVDO and HSPA networks around the world
  • 11. HubBub Femtocell Bringing Your Mobile Life Home and Your Home Life Mobile (Video)
  • 12. Femtocells: The Center of the Digital Home
  • 13. Femtocells: The Center of Family Communication
  • 14. Bridging: Home Device Playback
  • 15. Bridging: Universal Placeshifting
  • 16. Bridging: Content Synchronization
  • 17. Bridging and Control: Remote Control of Your Home
  • 18. Presence: Notifications, Alerts and Actions Halle & Jared have arrived home from school
  • 19. Presence & Convergence: Virtual Private Number
  • 20. The 7 Unique Traits of the Femto Cell 1. Bridges mobile & home 2. Knows worlds 7. Creates new when user is social network home 6. Enables 3. Connects mobile Remotely to broadband home network indoors 5. Is an 4. Managed entry/end point by mobile inside home operator
  • 21. The 7 Unique Traits of the Femto Cell 1. Bridges Bridges mobile mobile & home and wireline worlds worlds is part of home knows about network handsets
  • 22. The 7 Unique Traits of the Femto Cell 2. Knows when Knows when user is home user is at home Unique, accurate Presence information – Enables new presence/proximity applications – Enhances existing presence applications
  • 23. The 7 Unique Traits of the Femto Cell 3. Connects Connects to remotely to home network Extends home network to remote device home network while user is Can still reach handset away from home away
  • 24. The 7 Unique Traits of the Femto Cell Beach-head to deliver a variety of new managed services in the home Can deliver to other screens Services can have a network component Complements existing delivery platform 4. managed Is managed by mobile by the mobile operator operator
  • 25. The 7 Unique Traits of the Femto Cell Local communications Personal portal, personal proxy Personalization node Business applications Macro Internet 5. Is an Is an entry/end entry/end point point inside the inside home home
  • 26. The 7 Unique Traits of the Femto Cell Provides 6. Provides mobile broadband in broadband the home indoors
  • 27. The 7 Unique Traits of the Femto Cell 7. Creates a Creates a new social social new network network Peer-to-Peer Connectivity Static or dynamic groups
  • 28. The 7 Unique Traits of the Femto Cell 1. Bridges mobile & home 2. Knows worlds 7. Creates new when user is social network home 6. Enables 3. Connects mobile Remotely to broadband home network indoors 5. Is an 4. Managed entry/end point by mobile inside home operator
  • 29. Femtozone Application Building Blocks 1. Femto Application Client (resides in femtocell or femtomodule) Implements the “local” application logic Connects to home devices, synchronizes with Application Server, traverses home firewalls, sets up local communications, provides data format and media conversion/handling, etc. 2. Optional Network Application Server Adds a network portion to the application Provides service orchestration, network application business logic, convergence with other services, remote access, security and authentication, service backend, accounting, service management, manages provisioning and updates, etc. 3. Optional Handset client (browser-based access may be used) Runs the mobile portion of the application Synchronizes with application Server and Femto Client and Network Application Server, runs handset GUI, manages handset resources, boosts performance, monitors perceived quality of experience, etc.
  • 30. Femtozone Services: Components Fe Core App mto Internet Femto licat Clie ion Application FGW Ap Fe nt Client Network pl mto Cl icat Application Server ie i o nt n [optional] Network Interface To FGW and FSM [Existing] Femto/Network Application Interface [optional] Home Network Air Interface Phone Clients [optional] Phone Platforms [existing]
  • 31. Monetizing Femtozone Services A PP APP P AP AP P Application Store for Bundle Femtocell + direct purchasing/ Services into unique download “Home Appliance”
  • 32. Thank You