APRIL – 2011DEVELOPMENT OF SMALL AIRPORTS FOCUSED ON LOCAL PROGRESSEXECUTIVE DIRECTORS REPORT  Branson Airport , LLC  Fly ...
The Idea!!!
There are many reasons why                                                                       There are many reasons wh...
Branson Brand VideoBranson Brand Video
CURRENT BRANSON DEMAND                                      R         S    E   DApproximately 8mm annual visitors         ...
Hotel Comparison     Hotel Comparison     7.5mm visitors ties closely to Branson’s number of hotel rooms – 24,000      •Da...
Branson Demographics    Branson Demographics    Approximately 1 million people live within a 90‐minute drive of Branson   ...
Challenges !!!                             Challenges !!! The First Privately Developed & OperatedCommercial Airport in th...
Branson Construction VideoBranson Construction Video
How Are We Doing???
How Are We Doing ???               How Are We Doing ???We Raised The MoneyBuilt the Airport on Time and on BudgetCertified...
Summary VideoSummary Video
Current Air Service                      13
Branson Capacity     BKG’S two major airlines, FL and F9, make up the vast majority of this capacity and are      projecte...
AIRTRAN AIRWAYS              SPERFORMANCE                  15
Branson Capacity –     Branson Capacity – BKG to ATL     FL continues to increase ATL capacity adding a 3rd trip during th...
BransonMonthly Traffic –     BransonMonthly Traffic – BKG to ATL                     FL Atlanta‐Branson Monthly Onboard Tr...
Branson O&D Traffic – BKG to ATL     Branson O&D Traffic –                                             FL O&D Traffic on A...
Branson RASM –                              Branson RASM – FL in ATL                              FL RASM on ATL‐BKG conti...
FRONTIER AIRLINESPERFORMANCE
Branson Capacity –     Branson Capacity – BKG to DEN     F9 will increase to daily service on BKG to DEN in June 2011, the...
Branson Monthly Traffic –     Branson Monthly Traffic – BKG to DEN     This is the result of exceptionally strong demand f...
Branson O&D Traffic –     Branson O&D Traffic – BKG to DEN     Nearly half of Frontier’s traffic on DEN‐BKG are local pass...
Branson RASM –                   Branson RASM – F9 in DEN                    …Which, along with high loads, results in one...
Economic ImpactEconomic Impact   (Study Report)   (Study Report)                            January 6, 2011               ...
VISITOR IMPACT PARAMETERSNumber of Deplanements (91 732)                       (91,732)Number of Visitors (57,292)        ...
In‐Terminal Visitor Survey        In Terminal Visitor Survey        Preliminary Only – Not For Distribution840 Responses i...
Tax Revenue Per Air Visitor            Tax Revenue Per Air Visitor             Preliminary Only – Not For Distribution    ...
Economic Impact                  Economic Impact – Wages and                                         and                  ...
The Construction Project!In 2009 We completed a 2 year Construction I 2009 W          l t d 2     C t tiProject Totaling a...
Vocus Ad Equivalency                         Supplied by Branson CVB                                                  2010...
BENE TO THE LOCAL TRAVELEHow many people originated locally?                                                     EFITWe ha...
Where To From Here!!!
Chicago Midway
Houston
Financial Performance                 Financial Performance2007 Enplanement Projections Have NotBeen Achieved2007 R     Re...
ROUTE MAPFlow Analysis                ?
AIR SERVICE PROJECTIONS    S       P       O
Branson AirportBranson Airport        “The Branson Wave” only at the Branson Airport                                      ...
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2011_Painel/Panel 4_Jeff Bourk - Branson Airport

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Desenvolvimento de pequenos aeroportos com foco no desenvolvimento local | Development of small airports focused on local progress

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2011_Painel/Panel 4_Jeff Bourk - Branson Airport

  1. 1. APRIL – 2011DEVELOPMENT OF SMALL AIRPORTS FOCUSED ON LOCAL PROGRESSEXECUTIVE DIRECTORS REPORT Branson Airport , LLC Fly Branson Travel, LLC dba Branson AirExpress
  2. 2. The Idea!!!
  3. 3. There are many reasons why  There are many reasons whyBranson’s Appeal B ’ A l visitors are attracted to the  Branson experience 52 theatres, 100+ shows 61,000 theatre seats 61 000 th t t (more than Broadway) Brand‐new  13 golf resorts,  state‐of‐the‐art including #1 public convention center course in Missouri (220,000 sq. ft)  (220 000 sq ft) World‐class fishing,  Branson’s One of U.S.’ leading  Christian tourism  boating and hiking Broad destinations  destinations Appeal Popular retirement  and second‐home Numerous amusement  community and theme parks  24,000 hotel rooms  and 8,000 time‐share  units  3
  4. 4. Branson Brand VideoBranson Brand Video
  5. 5. CURRENT BRANSON DEMAND R S E DApproximately 8mm annual visitors 5
  6. 6. Hotel Comparison Hotel Comparison 7.5mm visitors ties closely to Branson’s number of hotel rooms – 24,000 •Data below does not include Branson s 8,000 condos and time‐shares •Data below does not include Branson’s 8 000 condos and time shares Current Hotel Rooms for Peer Cities 140000 120000 100000 80000 60000 40000 20000 0Source: Smith Travel Research, official area websites; Amusement Weekly Magazine                    **Does not include condominium totals 6
  7. 7. Branson Demographics Branson Demographics Approximately 1 million people live within a 90‐minute drive of Branson Drive Time Zones To/From Branson 90 MINUTES Population by Time Zone: • 120,000 within 30 minutes 60 MINUTES • 520,000 within 60 minutes • 1 million within 90 minutes 30 MINUTESSource: Branson Airport 7
  8. 8. Challenges !!! Challenges !!! The First Privately Developed & OperatedCommercial Airport in the United States The Fi t N Th First Non Replacement Airport 35 years R l t Ai t Attract Low Cost Air Service Develop Credible Business Model Finance The Project Build & Certify It to Federal Standards!!!
  9. 9. Branson Construction VideoBranson Construction Video
  10. 10. How Are We Doing???
  11. 11. How Are We Doing ??? How Are We Doing ???We Raised The MoneyBuilt the Airport on Time and on BudgetCertified to FAA,C tifi d it t FAA TSA and other Federal d th F d lStandardsWe Opened for Business May 11, 2009 in Oneof the Worst Economic Environments thisCountry Has Seen Since the Great Depression
  12. 12. Summary VideoSummary Video
  13. 13. Current Air Service 13
  14. 14. Branson Capacity BKG’S two major airlines, FL and F9, make up the vast majority of this capacity and are  projected to increase capacity 78% by June 2011 Branson Daily Seats by Carrier and Market Inception through April 2011 545 550 Projected Total 500 450 +78% 78% 400 350 306 300 250 230 200 177 Total 150 132 +34% FL ATL 100 F9 DEN 50 FL MCO FL MKE F9 MKE 0 May09 Jul09 Sep09 Nov09 Jan10 Mar10 May10 Jul10 Sep10 Nov10 Jan11 Mar11 May11 Jul11Source: APGDat internet based aviation data portal 14
  15. 15. AIRTRAN AIRWAYS SPERFORMANCE 15
  16. 16. Branson Capacity – Branson Capacity – BKG to ATL FL continues to increase ATL capacity adding a 3rd trip during the Fall ‘10... d Branson Daily Seats – BKG to Atlanta  Inception through May 2011 300 291 269 257 250 234 230 234 230 234 234 234 234 219 223 215 204 200 162 3rd daily  frequency  150 140 FL quickly  added 3x/wk 117 added a 2nd added a 2 117 117 117 117 117 117 117 daily frequency 100 FL began BKG‐ 50 ATL with daily  ATL with daily Seasonal pull downs Seasonal pull‐downs service 0 May09 Jul09 Sep09 Nov09 Jan10 Mar10 May10 Jul10 Sep10 Nov10 Jan11 Mar11 May11Source: APGDat internet based aviation data portal 16
  17. 17. BransonMonthly Traffic – BransonMonthly Traffic – BKG to ATL FL Atlanta‐Branson Monthly Onboard Traffic and Load Factors Inception through October 2010 Average Load Factor Actual Monthly Onboards 9,000 90% 83% 84% 79% 78% 80% 79% 8,000 74% 80 70% 72% 70% 68% 69% 7,000 7 000 64% % 66% 70 63% 61% 5,879 6,058 6,076 6,265 6,000 55% 5,812 60 54% 5,508 5,165 5,000 4,719 4,561 4,683 50 4,420 4,343 4,000 40 3,216 3,042 3,000 2,601 30 2,000 1,850 1,753 20 1,578 1,000 10 0 0 May09 Jun09 Jul09 Aug09 Sep09 Oct09 Nov09 Dec09 Jan10 Feb10 Mar10 Apr10 May10 Jun10 Jul10 Aug10 Sep10 Oct10Source: APGDat internet based aviation data portal 17
  18. 18. Branson O&D Traffic – BKG to ATL Branson O&D Traffic – FL O&D Traffic on ATL‐BKG Segment Year Ending 3Q 2010 Daily Daily Rank Origin Passengers Share Rank Origin Passengers Share 1 ATL 44.2 31% 14 MSP 2.7 2% 2 MCO 13.1 9% 15 CLT 2.6 2% 3 TPA 7.9 79 6% 16 RSW 2.6 26 2% 4 LGA 6.7 5% 17 IAD 2.5 2% 5 BWI 5.4 4% 18 PNS 2.4 2% 6 BOS 4.6 3% 19 CAK 2.0 1% 7 DCA 4.3 3% 20 RIC 2.0 1% 8 FLL 4.2 3% 21 MIA 1.8 1% 9 PHL 3.9 3% 22 DTW 1.5 1% 10 JAX 3.4 2% 23 LAX 1.4 1% 11 PHF 3.3 2% 24 FNT 1.3 1% 12 RDU 3.1 2% Other 14.0 10% 13 PIT 2.7 2% TOTAL 143.7 100%Source: APGDat internet based aviation data portal  18
  19. 19. Branson RASM – Branson RASM – FL in ATL FL RASM on ATL‐BKG continues to grow stronger in 3Q 2010  FL Segment RASM Curve on Routes to/from ATL FL Segment RASM Curve on Routes to/from ATL Inception through 1Q 2010 2Q 2010 18.00 25.00 16.00 SM (in cents) 14.00 20.00 BKG‐ATL, 11.5 cents Segment RASM  (in cents) 12.00 BKG‐ATL, 9.4 cents 15.00 10.00 Segmenmt RAS 8.00 10.00 6.00 4.00 5.00 2.00 0.00 0.00 200 700 1,200 1,700 2,200 0 500 1,000 1,500 2,000 2,500 Stage Length (Miles) Stage Length (in miles) FL Segment RASM Curve on Routes to/from ATL • As various FL markets saw RASM decrease from 2Q to 3Q  3Q 2010 3Q 2010 2010, BKG‐ATL RASM continued to increase 20.00 18.00 n cents) •BKG ATL RASM is one of the strongest of its peers and lies  16.00 BKG‐ATL, 11.7 cents well above the curve 14.00 Segment RASM (in 12.00 • BKG generates strong revenue unlike other highly leisure  10.00 destinations 8.00 6.00 4.00 2.00 0.00 0 500 1,000 1,500 2,000 2,500Source: APGDat internet based aviation data portal  Stage Length (in miles) 19
  20. 20. FRONTIER AIRLINESPERFORMANCE
  21. 21. Branson Capacity – Branson Capacity – BKG to DEN F9 will increase to daily service on BKG to DEN in June 2011, thereby increasing total  capacity to DEN by 68% from June 2010 Branson Daily Seats – F9 to Denver  Inception through May 2011 100 94 91 90 80 76 73 71 70 69 F9 increases to  70 daily E90  57 56 57 service 60 50 50 45 F9 quickly  F9 upgauges 1  9 i kl 42 42 40 increased to  wkly freq. to  5x/wk service 319 30 F9 began BKG‐ 20 DEN with  20 Seasonal pull Seasonal pull‐ 4x/wk service downs 10 0 Mar10 May10 Jul10 Sep10 Nov10 Jan11 Mar11 May11 Jul11Source: APGDat internet based aviation data portal  21
  22. 22. Branson Monthly Traffic – Branson Monthly Traffic – BKG to DEN This is the result of exceptionally strong demand for new F9 DEN service F9 Denver‐Branson Monthly Onboard Traffic and Load Factors Inception through October 2010 Average Load Factor Actual Monthly Onboards Actual Monthly Onboards 2,600 94% 100% 93% 92% 2,400 89% 86% 85% 84% 90 2,200 1,934 80 2,000 1,882 1,928 1,907 1,800 70 1,649 1,578 1,600 60 1,400 1 400 50 1,200 1,000 40 800 30 600 511 20 400 200 10 0 0 Apr10 May10 Jun10 Jul10 Aug10 Sep10 Oct10Source: APGDat internet based aviation data portal  22
  23. 23. Branson O&D Traffic – Branson O&D Traffic – BKG to DEN Nearly half of Frontier’s traffic on DEN‐BKG are local passengers… F9 O&D Traffic on DEN‐BKG Segment 3Q 2010 Daily Rank Origin Passengers Share 1 DEN 30.60 49% 2 SMF 5.90 10% 3 SLC 4.90 8% 4 SAN 3.14 5% 5 PDX 2.75 4% 6 PHX 2.60 4% 7 LAX 2.24 4% 8 SEA 2.06 3% 9 SNA 1.87 3% 10 GEG 1.20 1 20 2% 11 SFO 1.05 2% 12 LAS 0.80 1% OTHER 2.92 5% TOTAL 62.03 100%Source: APGDat internet based aviation data portal  23
  24. 24. Branson RASM – Branson RASM – F9 in DEN …Which, along with high loads, results in one of the strongest RASM routes of its peers for  Frontier from DEN F9 Segment RASM Curve on Routes to/from Denver F9 Segment RASM Curve on Routes to/from Denver 2Q 2010 35.00 30.00 25.00 RASM (in cents) 20.00 BKG‐DEN, 13.3  cents 15.00 10.00 10 00 5.00 F9 Segment RASM Curve on Routes to/from Denver 0.00 3Q 2010 0 500 1,000 1,500 2,000 2,500 45.00 Stage Length (in miles) St L th (i il ) 40.00 SM (in cents) 35.00 30.00 25.00 BKG‐DEN, 17.5  cents Segment RAS 20.00 15.00 10.00 5.00 0.00 0 500 1,000 1,500 2,000 2,500 Stage Length (in miles)Source: APGDat internet based aviation data portal  24
  25. 25. Economic ImpactEconomic Impact (Study Report) (Study Report) January 6, 2011 Dr. Lee McPheters Arizona State University
  26. 26. VISITOR IMPACT PARAMETERSNumber of Deplanements (91 732) (91,732)Number of Visitors (57,292) ( , )* Deplanements and Visitors Are Estimated
  27. 27. In‐Terminal Visitor Survey In Terminal Visitor Survey Preliminary Only – Not For Distribution840 Responses in Fall 2010 pAvg. Party Spending $1,381 g y p g$ ,Avg. Party Size 2.2 Persons26,04226 042 Travel Parties in 2010Spend: $35,964,000 (Preliminary) $35 964 000
  28. 28. Tax Revenue Per Air Visitor Tax Revenue Per Air Visitor Preliminary Only – Not For Distribution Source Per Air VisitorState Sales Tax $26.52County Sales Tax l 11.46Branson Sales Tax 9.42Branson TCED Tax 2.10Branson Tourism Tax 12.84 Total Taxes Per Visitor $62.34
  29. 29. Economic Impact  Economic Impact – Wages and and  Salaries Impact Payroll JobsAir Visitor Impact $16,874,000 741On- Airport Impact $5,747,000 232 Total Impact $22,621,000 973•Source: IMPLAN input-output model based on data from U. S. Bureau of Economic Analysis and Missouri Department of Econ. Development
  30. 30. The Construction Project!In 2009 We completed a 2 year Construction I 2009 W l t d 2 C t tiProject Totaling about $120 mm
  31. 31. Vocus Ad Equivalency  Supplied by Branson CVB 2010  AD EQUIVALENCY Q
  32. 32. BENE TO THE LOCAL TRAVELEHow many people originated locally? EFITWe had an estimated 91,292 enplanements of W h d ti t d 91 292 l t fwhich approximately 37.5% originated locally. L34,233 locals used the airport in 2010.  34 233 locals used the airport in 2010 ERIf we saved them on average $100 per round trip flight this would equal approx $3.4 mm in trip flight this would equal approx $3 4 mm insavings.
  33. 33. Where To From Here!!!
  34. 34. Chicago Midway
  35. 35. Houston
  36. 36. Financial Performance Financial Performance2007 Enplanement Projections Have NotBeen Achieved2007 R Revenue P j ti Projections H Have N t B Not BeenAchievedRevenue Projections Per Passenger HaveBeen Achieved
  37. 37. ROUTE MAPFlow Analysis ?
  38. 38. AIR SERVICE PROJECTIONS S P O
  39. 39. Branson AirportBranson Airport “The Branson Wave” only at the Branson Airport 39

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