MediaMind Global Benchmarks ReportTable of Contents5    Regional Benchmarks     5   North America             11 EMEA     ...
MediaMind Global Benchmarks ReportTable of Contents70   Verticals     70 Apparel                   77 Entertainment       ...
MediaMind Global Benchmarks Report                                                                                        ...
MediaMind Global Benchmarks Report                                                                                        ...
MediaMind Global Benchmarks Report                                                                                        ...
MediaMind Global Benchmarks Report                                                                                        ...
MediaMind Global Benchmarks Report                                                                                        ...
MediaMind Global Benchmarks Report                                                                                        ...
MediaMind Global Benchmarks Report                                                                                        ...
MediaMind Global Benchmarks Report                                                                                        ...
MediaMind Global Benchmarks Report                                                                                        ...
Media mind benchmark_h1_2012
Media mind benchmark_h1_2012
Media mind benchmark_h1_2012
Media mind benchmark_h1_2012
Media mind benchmark_h1_2012
Media mind benchmark_h1_2012
Media mind benchmark_h1_2012
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Media mind benchmark_h1_2012
Media mind benchmark_h1_2012
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Media mind benchmark_h1_2012

  1. 1. MediaMind Global Benchmarks ReportTable of Contents5 Regional Benchmarks 5 North America 11 EMEA 18 Latin America 6 APAC 12 Africa 19 Central America 7 Australia & New Zealand 13 Eastern Europe 20 South America 8 Central Asia 14 Middle East 9 East Asia 15 Northern Europe 10 Southeast Asia 16 Southern Europe 17 Western Europe21 Country Benchmarks 21 Argentina 32 Dubai 43 Israel 54 Philippines 65 Thailand 22 Australia 33 Egypt 44 Italy 55 Poland 66 Turkey 23 Austria 34 Finland 45 Japan 56 Portugal 67 UK 24 Belgium 35 France 46 Korea 57 Romania 68 United States 25 Brazil 36 Germany 47 Malaysia 58 Russia 69 Vietnam 26 Canada 37 Greece 48 Mexico 59 Singapore 27 Chile 38 Hong Kong 49 Netherlands 60 South Africa 28 China 39 Hungary 50 New Zealand 61 Spain 29 Colombia 40 India 51 Norway 62 Sweden 30 Cyprus 41 Indonesia 52 Pakistan 63 Switzerland 31 Denmark 42 Ireland 53 Peru 64 Taiwan 3
  2. 2. MediaMind Global Benchmarks ReportTable of Contents70 Verticals 70 Apparel 77 Entertainment 84 Restaurant 71 Auto 78 Financial 85 Retail 72 B2B 79 Gaming 86 Services 73 Careers 80 Government/Utilities 87 Sports 74 Consumer Packaged Goods 81 Health/Beauty 88 Tech/Internet 75 Corporate 82 Medical 89 Telecom 76 Electronics 83 News/Media 90 Travel91 Definitions 4
  3. 3. MediaMind Global Benchmarks Report Regional Benchmarks Benchmarks for North America — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell  Avg. Dwell  Impressions with  Avg. Expansion  50% Played  Fully Played  50% Played  Fully Played  Total Expansion  CTR Dwell Rate Time  CTR Dwell Rate Time  Started Rate Started Rate any Panel  Duration  Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion  Rate (Seconds) Standard Banner 0.10% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.09% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.07% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.11% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.08% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Mobile Banner 0.86% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.15% 4.47% 47.30 0.15% 4.70% 44.51 56.45% 70.94% 55.68% 18.21% 71.71% 57.67% 5.36% 14.37% 80.37 Enhanced Std. Banner 0.09% 2.06% 22.73 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.07% 1.86% 23.88 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.10% 2.32% 22.02 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.07% 1.55% 21.38 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.12% 2.76% 33.13 0.11% 3.08% 32.79 58.25% 72.02% 57.54% 30.57% 72.02% 57.54% ‐‐ ‐‐ ‐‐ 728x90 0.09% 2.23% 38.96 0.09% 2.39% 36.20 59.41% 74.58% 61.61% 33.83% 74.58% 61.61% ‐‐ ‐‐ ‐‐ 120x600 0.22% 1.62% 34.29 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.11% 2.64% 32.60 0.10% 2.67% 33.06 57.38% 70.55% 55.67% 28.30% 70.55% 55.67% ‐‐ ‐‐ ‐‐ 160x600 0.12% 1.70% 29.85 0.11% 1.89% 40.29 63.72% 84.43% 61.23% 50.27% 84.43% 61.23% ‐‐ ‐‐ ‐‐ Floating Ad 1.26% 28.62% 3.11 2.52% 43.52% 4.92 ‐‐ ‐‐ ‐‐ 60.54% 68.72% 41.83% ‐‐ ‐‐ ‐‐ Expandable Formats 0.19% 6.75% 61.42 0.19% 6.64% 55.27 52.26% 72.11% 58.87% 10.83% 72.11% 58.87% 5.53% 13.66% 86.52 234x60 0.37% 12.15% 114.04 0.37% 14.17% 95.42 ‐‐ ‐‐ ‐‐ 5.46% 39.38% 25.29% 15.53% 25.95% 27.47 728x90 0.19% 7.15% 50.16 0.21% 7.71% 52.84 54.74% 71.45% 55.92% 8.69% 71.45% 55.92% 7.00% 18.14% 64.83 160x600 0.16% 5.55% 107.51 0.12% 4.37% 60.92 45.43% 70.99% 57.49% 18.24% 70.99% 57.49% 4.04% 4.67% 31.05 300x250 0.16% 5.99% 44.82 0.16% 4.99% 44.91 51.15% 74.36% 62.12% 11.76% 74.36% 62.12% 3.94% 10.56% 69.33 PushDown Banner 0.18% 7.68% 27.91 0.22% 8.55% 28.52 33.31% 65.35% 51.81% 16.59% 65.35% 51.81% 2.23% 24.87% 42.09 728x90 0.12% 4.15% 36.39 0.07% 5.14% 41.60 ‐‐ ‐‐ ‐‐ 29.37% 80.91% 69.36% 7.49% 14.21% 50.69 970x66 0.19% 8.92% 25.84 0.25% 9.29% 24.85 32.05% 62.67% 47.89% 17.76% 62.67% 47.89% 1.84% 25.63% 23.89 In‐Stream 1.06% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 92.64% 82.46% 74.83% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at info@mediamind.com 5
  4. 4. MediaMind Global Benchmarks Report Benchmarks for APAC — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell  Avg. Dwell  Impressions with  Avg. Expansion  50% Played  Fully Played  50% Played  Fully Played  Total Expansion  CTR Dwell Rate Time  CTR Dwell Rate Time  Started Rate Started Rate any Panel  Duration  Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion  Rate (Seconds) Standard Banner 0.10% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.08% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.08% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.10% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.09% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Mobile Banner 0.42% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.26% 5.85% 66.35 0.35% 6.89% 70.67 59.40% 70.91% 57.19% 17.42% 70.99% 56.85% 9.68% 37.70% 152.91 Enhanced Std. Banner 0.08% 1.22% 30.72 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.08% 1.06% 29.22 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.06% 1.97% 13.01 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.10% 1.57% 33.97 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.08% 1.33% 35.96 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.21% 2.97% 40.05 0.27% 3.89% 56.78 57.51% 74.55% 60.06% 32.13% 74.55% 60.06% ‐‐ ‐‐ ‐‐ 728x90 0.09% 1.70% 34.96 0.08% 2.30% 54.56 70.01% 76.96% 64.40% 54.34% 76.96% 64.40% ‐‐ ‐‐ ‐‐ 120x600 0.08% 2.02% 21.98 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.16% 2.79% 45.45 0.23% 3.69% 58.60 58.87% 74.30% 59.66% 35.48% 74.30% 59.66% ‐‐ ‐‐ ‐‐ 160x600 0.08% 1.61% 39.75 0.10% 3.33% 79.92 68.32% 68.35% 55.33% 69.66% 68.35% 55.33% ‐‐ ‐‐ ‐‐ Floating Ad 1.22% 18.69% 25.85 1.05% 17.61% 31.83 77.19% 55.63% 36.59% 27.46% 55.63% 36.59% ‐‐ ‐‐ ‐‐ Expandable Formats 0.35% 9.24% 78.15 0.40% 9.01% 79.57 63.76% 65.89% 53.07% 9.29% 65.89% 53.07% 9.86% 37.52% 156.33 234x60 0.39% 8.03% 80.98 0.46% 8.75% 97.59 80.98% 56.22% 49.24% 9.46% 56.22% 49.24% 10.59% 19.28% 25.93 728x90 0.45% 16.32% 81.47 0.46% 16.37% 81.93 49.93% 50.43% 37.53% 8.56% 50.43% 37.53% 18.09% 29.50% 105.14 160x600 0.25% 9.15% 99.73 0.15% 5.72% 106.59 ‐‐ ‐‐ ‐‐ 3.64% 47.50% 31.08% 10.86% 13.02% 99.87 300x250 0.39% 9.70% 75.15 0.39% 8.39% 68.60 58.16% 72.93% 61.64% 9.41% 72.93% 61.64% 8.32% 32.09% 156.12 PushDown Banner 0.35% 9.78% 33.20 0.35% 9.20% 38.63 46.56% 63.37% 43.78% 19.56% 63.37% 43.78% 3.09% 42.95% 81.47 728x90 0.42% 15.82% 84.50 0.38% 18.33% 97.47 ‐‐ ‐‐ ‐‐ 22.55% 57.19% 43.54% 13.70% 43.11% 130.47 970x66 0.25% 7.69% 35.92 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 5.21% 23.07% 88.74 In‐Stream 1.77% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 91.25% 88.89% 80.65% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at info@mediamind.com 6
  5. 5. MediaMind Global Benchmarks Report Benchmarks for Australia & NZ — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell  Avg. Dwell  Impressions with  Avg. Expansion  50% Played  Fully Played  50% Played  Fully Played  Total Expansion  CTR Dwell Rate Time  CTR Dwell Rate Time  Started Rate Started Rate any Panel  Duration  Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion  Rate (Seconds) Standard Banner 0.06% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.06% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.08% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.07% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.07% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Mobile Banner 0.32% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.13% 2.92% 43.96 0.24% 4.22% 50.45 61.12% 70.86% 55.93% 29.14% 75.71% 62.58% 6.33% 43.47% 229.14 Enhanced Std. Banner 0.05% 1.13% 25.06 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.04% 0.86% 27.86 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.05% 1.97% 12.65 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.06% 1.39% 25.37 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.06% 1.34% 29.16 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.14% 2.22% 40.18 0.25% 2.90% 48.83 60.43% 75.24% 61.68% 42.61% 75.24% 61.68% ‐‐ ‐‐ ‐‐ 728x90 0.06% 1.51% 38.11 0.07% 2.27% 54.20 70.40% 77.03% 64.77% 57.23% 77.03% 64.77% ‐‐ ‐‐ ‐‐ 120x600 0.07% 2.13% 18.13 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.19% 2.34% 39.04 0.29% 2.74% 46.27 59.61% 74.70% 60.79% 41.49% 74.70% 60.79% ‐‐ ‐‐ ‐‐ 160x600 0.07% 1.55% 39.97 0.10% 3.33% 79.92 68.32% 68.35% 55.33% 69.66% 68.35% 55.33% ‐‐ ‐‐ ‐‐ Floating Ad 1.10% 24.14% 13.48 0.97% 22.51% 11.47 74.42% 62.07% 45.47% 70.93% 62.07% 45.47% ‐‐ ‐‐ ‐‐ Expandable Formats 0.20% 6.08% 56.44 0.20% 5.59% 56.37 64.95% 78.30% 67.19% 12.94% 78.30% 67.19% 6.62% 45.23% 232.10 234x60 0.03% 0.80% 69.25 0.02% 0.61% 67.46 ‐‐ ‐‐ ‐‐ 0.26% 34.34% 22.30% 1.19% 1.56% 34.06 728x90 0.11% 5.88% 64.99 0.15% 6.94% 66.74 70.57% 70.38% 55.23% 3.46% 70.38% 55.23% 5.77% 8.43% 74.83 160x600 0.04% 2.04% 28.89 0.03% 1.93% 28.16 ‐‐ ‐‐ ‐‐ 1.82% 36.01% 18.88% 1.97% 2.62% 38.67 300x250 0.24% 6.55% 53.11 0.25% 6.43% 55.06 65.59% 78.34% 67.33% 20.91% 78.34% 67.33% 6.41% 34.76% 222.00 PushDown Banner 0.12% 3.95% 37.09 0.16% 4.53% 45.65 48.20% 87.37% 74.95% 9.36% 87.37% 74.95% 1.28% 15.76% 100.67 970x66 0.14% 5.31% 28.81 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 2.08% 11.05% 79.12 In‐Stream 1.32% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 92.75% 89.78% 81.53% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at info@mediamind.com 7
  6. 6. MediaMind Global Benchmarks Report Benchmarks for Central Asia — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell  Avg. Dwell  Impressions with  Avg. Expansion  50% Played  Fully Played  50% Played  Fully Played  Total Expansion  CTR Dwell Rate Time  CTR Dwell Rate Time  Started Rate Started Rate any Panel  Duration  Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion  Rate (Seconds) Standard Banner 0.19% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.14% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.09% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.21% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.14% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.50% 10.81% 88.10 0.77% 10.95% 94.11 41.74% 74.48% 61.59% 9.04% 79.55% 69.13% 8.98% 44.08% 145.20 Enhanced Std. Banner 0.25% 2.56% 24.75 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.20% 2.17% 27.12 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.36% 2.37% 24.65 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.11% 1.76% 32.76 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.29% 4.13% 20.22 0.20% 3.43% 25.19 41.21% 72.80% 59.39% 35.05% 72.80% 59.39% ‐‐ ‐‐ ‐‐ 728x90 0.10% 1.59% 27.57 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.23% 3.19% 25.76 0.19% 3.30% 26.15 40.85% 73.58% 60.47% 35.06% 73.58% 60.47% ‐‐ ‐‐ ‐‐ Expandable Formats 0.52% 11.32% 91.14 0.81% 11.52% 96.54 42.59% 80.18% 70.16% 7.95% 80.18% 70.16% 9.06% 43.75% 146.09 234x60 0.54% 9.64% 82.25 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 16.27% 26.58% 26.02 728x90 0.35% 12.33% 62.29 0.35% 12.33% 46.97 ‐‐ ‐‐ ‐‐ 2.13% 52.40% 38.06% 13.21% 21.78% 98.42 160x600 0.29% 11.47% 92.40 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 14.12% 15.90% 84.81 300x250 0.65% 12.26% 100.60 0.85% 11.63% 101.84 42.50% 83.55% 73.65% 8.24% 83.55% 73.65% 7.83% 54.83% 165.28 PushDown Banner 0.37% 10.01% 33.12 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 5.04% 56.27% 120.54 728x90 0.29% 11.99% 63.75 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 12.50% 30.20% 126.25 Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at info@mediamind.com 8
  7. 7. MediaMind Global Benchmarks Report Benchmarks for East Asia — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell  Avg. Dwell  Impressions with  Avg. Expansion  50% Played  Fully Played  50% Played  Fully Played  Total Expansion  CTR Dwell Rate Time  CTR Dwell Rate Time  Started Rate Started Rate any Panel  Duration  Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion  Rate (Seconds) Standard Banner 0.10% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.07% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.04% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.09% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.07% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.27% 5.49% 56.97 0.42% 9.12% 80.45 61.16% 65.90% 53.48% 17.51% 61.31% 48.35% 5.35% 44.19% 132.73 Enhanced Std. Banner 0.15% 2.19% 25.40 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.07% 1.42% 18.26 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.06% 1.33% 24.83 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.18% 2.59% 25.47 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.09% 2.31% 29.05 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.25% 3.84% 39.92 0.26% 6.42% 73.23 52.29% 66.93% 48.97% 42.17% 66.93% 48.97% ‐‐ ‐‐ ‐‐ 728x90 0.16% 1.51% 24.89 0.07% 3.62% 34.23 ‐‐ ‐‐ ‐‐ 58.29% 64.89% 28.55% ‐‐ ‐‐ ‐‐ 300x250 0.12% 2.99% 50.75 0.12% 6.11% 73.59 62.04% 67.12% 50.95% 49.08% 67.12% 50.95% ‐‐ ‐‐ ‐‐ 160x600 0.13% 1.64% 34.64 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Floating Ad 1.07% 16.58% 7.76 1.13% 18.55% 13.81 80.54% 54.08% 30.49% 74.82% 54.08% 30.49% ‐‐ ‐‐ ‐‐ Expandable Formats 0.26% 5.96% 73.34 0.50% 10.32% 89.87 72.00% 57.74% 49.55% 11.57% 57.74% 49.55% 5.38% 43.83% 135.83 234x60 0.52% 9.65% 73.90 0.60% 10.74% 97.80 81.05% 58.38% 51.78% 13.74% 58.38% 51.78% 10.92% 23.68% 15.39 728x90 0.36% 9.20% 70.84 0.70% 12.36% 48.67 ‐‐ ‐‐ ‐‐ 13.50% 45.98% 33.39% 10.05% 38.42% 140.77 160x600 0.21% 5.47% 139.86 0.21% 5.76% 137.90 ‐‐ ‐‐ ‐‐ 3.42% 41.45% 31.63% 5.34% 6.14% 162.57 300x250 0.18% 7.26% 60.53 0.19% 8.58% 55.65 54.29% 57.63% 45.83% 4.48% 57.63% 45.83% 5.14% 13.68% 76.55 PushDown Banner 0.32% 13.35% 20.16 0.35% 12.19% 36.17 33.58% 41.77% 27.31% ‐‐ ‐‐ ‐‐ 3.83% 56.75% 66.19 728x90 0.16% 6.30% 50.49 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 970x66 0.26% 6.89% 49.37 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 7.32% 21.50% 128.08 Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at info@mediamind.com 9
  8. 8. MediaMind Global Benchmarks Report Benchmarks for Southeast Asia — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell  Avg. Dwell  Impressions with  Avg. Expansion  50% Played  Fully Played  50% Played  Fully Played  Total Expansion  CTR Dwell Rate Time  CTR Dwell Rate Time  Started Rate Started Rate any Panel  Duration  Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion  Rate (Seconds) Standard Banner 0.12% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.11% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.10% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.12% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.11% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Mobile Banner 0.45% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.34% 8.12% 72.36 0.38% 8.25% 71.85 56.94% 76.80% 64.38% 8.07% 64.01% 44.30% 14.38% 27.81% 107.93 Enhanced Std. Banner 0.14% 1.38% 40.71 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.19% 1.77% 31.77 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.20% 1.98% 49.14 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.11% 1.32% 45.12 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.26% 3.32% 41.33 0.35% 4.22% 52.02 56.08% 78.74% 62.06% 11.34% 78.74% 62.06% ‐‐ ‐‐ ‐‐ 728x90 0.20% 2.66% 30.71 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.11% 1.63% 42.36 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.14% 3.53% 49.38 0.17% 3.88% 60.37 56.23% 80.43% 63.00% 16.04% 80.43% 63.00% ‐‐ ‐‐ ‐‐ 160x600 0.09% 1.71% 40.09 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Floating Ad 1.39% 17.78% 46.56 1.05% 13.01% 84.20 63.24% 26.10% 19.08% 3.28% 26.10% 19.08% ‐‐ ‐‐ ‐‐ Expandable Formats 0.41% 12.10% 79.89 0.38% 10.58% 78.74 59.78% 53.80% 31.82% 5.97% 53.80% 31.82% 14.63% 27.02% 111.14 234x60 0.30% 7.73% 91.86 0.31% 7.99% 98.98 ‐‐ ‐‐ ‐‐ 3.57% 31.69% 20.29% 11.81% 17.54% 37.80 728x90 0.55% 20.66% 86.57 0.56% 20.98% 88.43 ‐‐ ‐‐ ‐‐ 10.05% 49.21% 36.50% 23.39% 32.51% 89.62 160x600 0.27% 9.76% 104.08 0.19% 8.85% 111.20 ‐‐ ‐‐ ‐‐ 3.61% 50.24% 30.69% 10.94% 13.66% 107.73 300x250 0.39% 10.68% 68.55 0.39% 9.17% 62.86 58.09% 46.79% 33.13% 3.75% 46.79% 33.13% 10.79% 23.01% 77.67 PushDown Banner 0.58% 12.92% 41.20 0.57% 14.29% 36.60 55.94% 54.96% 32.23% 25.97% 54.96% 32.23% 3.80% 54.63% 71.64 728x90 0.51% 18.81% 92.87 0.37% 21.49% 104.07 ‐‐ ‐‐ ‐‐ 12.66% 62.90% 51.70% 15.10% 49.16% 138.43 970x66 0.23% 6.62% 23.53 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 2.07% 17.06% 18.91 In‐Stream 4.03% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 77.99% 79.50% 71.36% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at info@mediamind.com 10
  9. 9. MediaMind Global Benchmarks Report Benchmarks for EMEA — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell  Avg. Dwell  Impressions with  Avg. Expansion  50% Played  Fully Played  50% Played  Fully Played  Total Expansion  CTR Dwell Rate Time  CTR Dwell Rate Time  Started Rate Started Rate any Panel  Duration  Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion  Rate (Seconds) Standard Banner 0.10% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.08% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.09% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.11% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.09% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Mobile Banner 1.41% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.28% 7.05% 49.26 0.30% 8.10% 51.46 57.28% 68.07% 54.56% 19.70% 70.56% 55.87% 11.18% 46.19% 136.48 Enhanced Std. Banner 0.10% 2.76% 23.27 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.07% 1.91% 24.08 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.04% 0.87% 24.12 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.08% 2.28% 24.91 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.08% 1.29% 24.84 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.12% 3.66% 40.99 0.13% 4.28% 47.80 57.89% 73.71% 58.39% 32.24% 73.71% 58.39% ‐‐ ‐‐ ‐‐ 728x90 0.08% 2.00% 42.41 0.09% 2.66% 51.63 60.32% 77.52% 61.64% 32.03% 77.52% 61.64% ‐‐ ‐‐ ‐‐ 120x600 0.08% 1.63% 60.65 0.10% 1.89% 36.29 59.98% 75.04% 60.67% 32.61% 75.04% 60.67% ‐‐ ‐‐ ‐‐ 300x250 0.11% 3.17% 45.49 0.11% 3.42% 51.55 58.18% 73.71% 59.17% 33.05% 73.71% 59.17% ‐‐ ‐‐ ‐‐ 160x600 0.08% 1.62% 31.91 0.10% 2.23% 47.82 65.37% 74.10% 54.58% 54.65% 74.10% 54.58% ‐‐ ‐‐ ‐‐ Floating Ad 1.69% 29.70% 4.89 2.24% 51.43% 5.41 81.50% 44.32% 30.47% 44.67% 44.32% 30.47% ‐‐ ‐‐ ‐‐ Expandable Formats 0.47% 11.40% 58.29 0.50% 12.23% 57.77 55.43% 61.13% 48.13% 8.60% 61.13% 48.13% 11.36% 46.66% 136.56 234x60 0.36% 8.25% 92.94 0.34% 8.14% 94.63 70.68% 48.69% 38.06% 5.25% 48.69% 38.06% 11.79% 19.37% 24.18 728x90 0.32% 10.60% 57.91 0.32% 12.46% 58.07 63.15% 57.57% 43.94% 8.52% 57.57% 43.94% 11.28% 38.10% 124.67 160x600 0.44% 9.76% 79.33 0.27% 8.52% 66.57 67.14% 62.22% 45.46% 5.79% 62.22% 45.46% 11.95% 27.93% 46.42 300x250 0.49% 11.57% 53.11 0.52% 11.94% 56.87 58.76% 66.81% 53.32% 8.79% 66.81% 53.32% 10.16% 48.51% 163.50 PushDown Banner 0.35% 11.35% 49.44 0.42% 11.68% 45.67 47.81% 74.44% 63.88% 21.86% 74.44% 63.88% 5.98% 33.92% 133.82 728x90 0.25% 8.61% 46.21 0.27% 7.80% 49.60 ‐‐ ‐‐ ‐‐ 4.09% 46.96% 29.25% 6.29% 36.43% 38.78 970x66 0.17% 6.38% 26.04 0.17% 8.71% 20.24 31.48% 34.04% 22.34% 4.63% 34.04% 22.34% 1.19% 16.16% 24.19 In‐Stream 4.52% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 92.76% 72.23% 56.94% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at info@mediamind.com 11
  10. 10. MediaMind Global Benchmarks Report Benchmarks for Africa — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell  Avg. Dwell  Impressions with  Avg. Expansion  50% Played  Fully Played  50% Played  Fully Played  Total Expansion  CTR Dwell Rate Time  CTR Dwell Rate Time  Started Rate Started Rate any Panel  Duration  Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion  Rate (Seconds) Standard Banner 0.22% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.21% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.11% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.19% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.19% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.31% 7.50% 61.92 0.29% 7.52% 52.76 49.49% 80.25% 64.47% 9.12% 79.43% 67.10% 11.57% 24.09% 124.15 Polite Banner 0.18% 2.85% 28.72 0.27% 3.94% 45.62 48.05% 88.50% 80.09% 48.83% 88.50% 80.09% ‐‐ ‐‐ ‐‐ 728x90 0.13% 2.52% 26.51 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.15% 1.96% 25.88 0.22% 2.72% 37.08 48.07% 88.17% 80.38% 44.65% 88.17% 80.38% ‐‐ ‐‐ ‐‐ 160x600 0.25% 5.13% 47.79 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Floating Ad 1.44% 27.04% 5.05 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Expandable Formats 0.36% 9.52% 70.83 0.29% 8.27% 60.87 59.86% 62.44% 48.80% 2.76% 62.44% 48.80% 11.50% 24.08% 122.23 728x90 0.26% 10.92% 69.97 0.13% 8.99% 60.73 ‐‐ ‐‐ ‐‐ 1.10% 49.74% 32.64% 15.45% 30.28% 114.35 160x600 0.27% 9.00% 103.02 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 8.71% 10.64% 118.59 300x250 0.35% 7.59% 68.64 0.34% 7.97% 64.16 65.25% 60.37% 48.98% 4.06% 60.37% 48.98% 9.96% 23.99% 135.84 PushDown Banner 0.24% 8.81% 41.39 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 13.85% 24.26% 157.17 728x90 0.17% 7.75% 46.77 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 10.16% 9.21% 25.42 Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at info@mediamind.com 12
  11. 11. MediaMind Global Benchmarks Report Benchmarks for Eastern Europe — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell  Avg. Dwell  Impressions with  Avg. Expansion  50% Played  Fully Played  50% Played  Fully Played  Total Expansion  CTR Dwell Rate Time  CTR Dwell Rate Time  Started Rate Started Rate any Panel  Duration  Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion  Rate (Seconds) Standard Banner 0.11% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.08% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.10% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.06% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.07% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Mobile Banner 0.21% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.24% 12.09% 38.81 0.26% 11.88% 43.34 60.25% 64.30% 38.24% 13.04% 73.90% 36.49% 14.20% 27.74% 61.28 Enhanced Std. Banner 0.13% 6.87% 20.89 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.07% 3.19% 18.68 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.15% 9.87% 32.64 0.13% 9.51% 34.95 59.63% 77.70% 31.47% 13.28% 77.70% 31.47% ‐‐ ‐‐ ‐‐ 728x90 0.08% 2.62% 31.78 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.08% 6.34% 46.15 0.08% 5.92% 64.95 ‐‐ ‐‐ ‐‐ 6.26% 76.80% 64.38% ‐‐ ‐‐ ‐‐ 160x600 0.08% 2.61% 15.55 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Floating Ad 2.73% 57.18% 7.79 2.96% 61.25% 8.46 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Expandable Formats 0.40% 17.26% 57.08 0.52% 14.24% 69.63 ‐‐ ‐‐ ‐‐ 11.52% 62.90% 50.69% 13.95% 27.17% 60.58 234x60 0.54% 9.89% 81.85 0.41% 9.48% 94.46 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 15.17% 28.62% 41.96 728x90 0.46% 18.40% 96.89 0.46% 18.33% 98.02 ‐‐ ‐‐ ‐‐ 16.15% 47.05% 23.55% 15.57% 28.19% 73.34 160x600 0.10% 6.40% 65.11 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 6.34% 8.23% 66.44 300x250 0.93% 8.97% 82.69 1.58% 11.58% 96.12 ‐‐ ‐‐ ‐‐ 26.61% 82.68% 75.01% 10.45% 23.47% 103.08 PushDown Banner 0.38% 23.72% 67.69 0.27% 28.56% 68.57 ‐‐ ‐‐ ‐‐ 25.41% 73.97% 59.89% 21.20% 44.24% 72.17 Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at info@mediamind.com 13
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