Rising Stars vs. Standard IAB    Phase 2 Study Results
logistics            7 Ad Units            5 Publishers            4 Advertisers            5 Agencies            4 Ad Ser...
ad formats studied | publishers | advertisers    Rising Stars      IAB Standard              Publishers   Advertisers     ...
ad formats studied | publishers | advertisers       Agencies                       Ad Serving                             ...
standard iab interactivity metrics            Standard Interaction Metricsthe percent of users who purposely enter the fra...
standard iab | 300x250300x250 | Jeep            300x250 | Westin Hotels   300x250 | AT&T 5
standard iab | 728x90    728x90 | Jeep    728x90 | Westin Hotels    728x90 | Axe6
rising stars | filmstrip    300x600 | Jeep        300x600 | Westin Hotels   300x600 | AT&T7
rising stars | sidekick    300x600 | Jeep        Jeep | Expanded8
rising stars | slider    970x90CollapsedExpanded     AXE9
rising stars | portrait                          300x1050        300x1050                          Westin Hotels   Jeep10
rising stars | billboard         970x250            Jeep         970x250     Westin Hotels         970x250            AT&T11
universal interaction rate comparison                 Rising Stars Outperform in Universal Interaction Rate               ...
universal interaction time comparison                 Rising Stars Outperform in Universal Interaction Time               ...
universal interaction rate comparison                    Best Rising Star vs Best 728x90 or 300x250                       ...
universal interaction time comparison                     Best Rising Star vs Best 728x90 or 300x250                      ...
Heatmaps
standard iab | 300x250300x250 | Jeep            300x250 | Westin Hotels   300x250 | AT&T 17
standard iab | 300x250 heatmaps300x250 | Jeep             300x250 | Westin Hotels   300x250 | AT&T 18
standard iab | 728x90     728x90 | Jeep     728x90 | Westin Hotels     728x90 | Axe19
standard iab | 728x90     728x90 | Jeep     728x90 | Westin Hotels     728x90 | Axe20
rising stars | filmstrip     300x600 | Jeep       300x600 | Westin Hotels   300x600 | AT&T21
rising stars | filmstrip heatmaps     300x600 | Jeep            300x600 | Westin Hotels   300x600 | AT&T22
rising stars | sidekick     300x600 | Jeep       Jeep | Expanded23
rising stars | sidekick heatmaps     300x600 | Jeep          Jeep | Expanded24
rising stars | slider     970x90CollapsedExpanded     AXE25
rising stars | slider heatmaps     970x90CollapsedExpanded     AXE26
rising stars | portrait                          300x1050        300x1050                          Westin Hotels   Jeep27
rising stars | portrait heatmaps                            300x1050        300x1050                            Westin Hot...
rising stars | billboard         970x250            Jeep         970x250     Westin Hotels         970x250            AT&T29
rising stars | billboard heatmaps         970x250            Jeep         970x250     Westin Hotels         970x250       ...
Iab rising starsphase2
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Iab rising starsphase2

  1. 1. Rising Stars vs. Standard IAB Phase 2 Study Results
  2. 2. logistics 7 Ad Units 5 Publishers 4 Advertisers 5 Agencies 4 Ad Serving Partners 4 Million Impressions1
  3. 3. ad formats studied | publishers | advertisers Rising Stars IAB Standard Publishers Advertisers Portrait 300x250 Slider 728x90 Sidekick Billboard Filmstrip Pushdown (not tested)2
  4. 4. ad formats studied | publishers | advertisers Agencies Ad Serving Analytics Partners3
  5. 5. standard iab interactivity metrics Standard Interaction Metricsthe percent of users who purposely enter the frame of an ad formore than 0.5 secondsUniversal Interaction Ratethe average amount of time users spent on the adUniversal Interaction Time4
  6. 6. standard iab | 300x250300x250 | Jeep 300x250 | Westin Hotels 300x250 | AT&T 5
  7. 7. standard iab | 728x90 728x90 | Jeep 728x90 | Westin Hotels 728x90 | Axe6
  8. 8. rising stars | filmstrip 300x600 | Jeep 300x600 | Westin Hotels 300x600 | AT&T7
  9. 9. rising stars | sidekick 300x600 | Jeep Jeep | Expanded8
  10. 10. rising stars | slider 970x90CollapsedExpanded AXE9
  11. 11. rising stars | portrait 300x1050 300x1050 Westin Hotels Jeep10
  12. 12. rising stars | billboard 970x250 Jeep 970x250 Westin Hotels 970x250 AT&T11
  13. 13. universal interaction rate comparison Rising Stars Outperform in Universal Interaction Rate 9.6% 3.9%12
  14. 14. universal interaction time comparison Rising Stars Outperform in Universal Interaction Time 5.8 seconds 3.9 seconds13
  15. 15. universal interaction rate comparison Best Rising Star vs Best 728x90 or 300x250 2.1X14
  16. 16. universal interaction time comparison Best Rising Star vs Best 728x90 or 300x250 2X15
  17. 17. Heatmaps
  18. 18. standard iab | 300x250300x250 | Jeep 300x250 | Westin Hotels 300x250 | AT&T 17
  19. 19. standard iab | 300x250 heatmaps300x250 | Jeep 300x250 | Westin Hotels 300x250 | AT&T 18
  20. 20. standard iab | 728x90 728x90 | Jeep 728x90 | Westin Hotels 728x90 | Axe19
  21. 21. standard iab | 728x90 728x90 | Jeep 728x90 | Westin Hotels 728x90 | Axe20
  22. 22. rising stars | filmstrip 300x600 | Jeep 300x600 | Westin Hotels 300x600 | AT&T21
  23. 23. rising stars | filmstrip heatmaps 300x600 | Jeep 300x600 | Westin Hotels 300x600 | AT&T22
  24. 24. rising stars | sidekick 300x600 | Jeep Jeep | Expanded23
  25. 25. rising stars | sidekick heatmaps 300x600 | Jeep Jeep | Expanded24
  26. 26. rising stars | slider 970x90CollapsedExpanded AXE25
  27. 27. rising stars | slider heatmaps 970x90CollapsedExpanded AXE26
  28. 28. rising stars | portrait 300x1050 300x1050 Westin Hotels Jeep27
  29. 29. rising stars | portrait heatmaps 300x1050 300x1050 Westin Hotels Jeep28
  30. 30. rising stars | billboard 970x250 Jeep 970x250 Westin Hotels 970x250 AT&T29
  31. 31. rising stars | billboard heatmaps 970x250 Jeep 970x250 Westin Hotels 970x250 AT&T30
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