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Self-Registration, Policy & Branding for Guest Access #AirheadsConf Italy

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Self-Registration, Policy & Branding for Guest Access #AirheadsConf Italy

Self-Registration, Policy & Branding for Guest Access #AirheadsConf Italy

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  • 30:24 – 32:44
  • 30:24 – 32:44
  • 30:24 – 32:44
  • 30:24 – 32:44
  • 30:24 – 32:44
  • 30:24 – 32:44
  • 21:44 – 24:16

Transcript

  • 1. Self-Registration, Policy & Branding for Guest Access Carlos Gomez Gallego
  • 2. CONFIDENTIAL © Copyright 2014. Aruba Networks, Inc. All rights reserved 2 #AirheadsConf Agenda Enabling Guest Access in the Enterprise Defining your Policy Common Workflows Live Demo Enabling Guest Access for PFE deployments Captive Portal Options Social Login Support Advertising options, driving Mobile Apps
  • 3. 3 CONFIDENTIAL © Copyright 2014. Aruba Networks, Inc. All rights reserved #AirheadsConf Guest Access in the Enterprise
  • 4. 4 CONFIDENTIAL © Copyright 2014. Aruba Networks, Inc. All rights reserved #AirheadsConf Guest Access in 2014 • Where is Guest Access Today? – Still seen as cumbersome by users – Overlapping with BYOD and IOT – Still some paranoia to providing simple guest access – Technology is there, just not being widely used • What are the common problems? – Poor products from the network manufacturers – Poor branding, design and guest user experience – Provisioning process gatekeepers (human or machine) – Employees bypassing corporate networks – Apathy, mindset and ‘too hard’ mentality
  • 5. 5 CONFIDENTIAL © Copyright 2014. Aruba Networks, Inc. All rights reserved #AirheadsConf Sample Skins
  • 6. 6 CONFIDENTIAL © Copyright 2014. Aruba Networks, Inc. All rights reserved #AirheadsConf Planning Guest Access Requirements • Who needs access? – Casual Guests, visitors, partners – UC/AV/IOT devices, VIP partners, employee BYOD • How often do they need it? – On demand for a fixed period of time – Permanently (or at least long term) • What’s the security consideration? – Internet access, AirGroup, appropriate bandwidth, URL filtering – Internet access, restricted LAN, restricted applications – Digital certificates, password complexity, sponsor approval – Open versus encrypted SSID/Access
  • 7. 7 CONFIDENTIAL © Copyright 2014. Aruba Networks, Inc. All rights reserved #AirheadsConf Balancing Security and UX • Some security realities – Not everyone is out to get you – Good security does not need to be intrusive – Enabling controlled network access can deter ‘creative users’ – Users and devices need connectivity, that’s not changing • The user experience – Please let us help you with skin/cp design! – Mobile matters, the growth is in mobiles and tablet devices – Frequent users/devices should not need to manually re authenticate – Enable your workforce to deliver on demand guest services
  • 8. 8 CONFIDENTIAL © Copyright 2014. Aruba Networks, Inc. All rights reserved #AirheadsConf How to offer Secure Guest Access • Provisioning – Turnkey process for on demand provisioning or self registration – Request details once, and use more intelligently, why ask again? – Offer credentials that can be used on secure networks – Simple time, bandwidth and device number policy controls • Frequent Visitors, IOT devices – Offer a WPA2 SSID as complement to open SSID, same credentials – Delete/Disable visitors not seen in months/years, not days/hours – Good logging and reporting can alert you to suspicious behavior – Enable your workforce to deliver on demand guest services – Extend to SSO applications
  • 9. 9 CONFIDENTIAL © Copyright 2014. Aruba Networks, Inc. All rights reserved #AirheadsConf Guest Self Registration Benefits One time registration No IT involvement Full audit trail Full firewall policy control Drawbacks ?
  • 10. 10 CONFIDENTIAL © Copyright 2014. Aruba Networks, Inc. All rights reserved #AirheadsConf On Demand Guest Access Benefits Employee driven No IT involvement Full audit trail Full firewall policy control Drawbacks ?
  • 11. 11 CONFIDENTIAL © Copyright 2014. Aruba Networks, Inc. All rights reserved #AirheadsConf Demo of CP Guest Self Registration Workflow Actions Authz Policy Logging/Reporting On Demand Workflow Authz Policy Operator Profiles
  • 12. 12 CONFIDENTIAL © Copyright 2014. Aruba Networks, Inc. All rights reserved #AirheadsConf Guest Access in PFE
  • 13. 13 CONFIDENTIAL © Copyright 2014. Aruba Networks, Inc. All rights reserved #AirheadsConf 13 Which Poster Gets the most Attention?
  • 14. 14 CONFIDENTIAL © Copyright 2014. Aruba Networks, Inc. All rights reserved #AirheadsConf Planning Guest Access in PFE • Who needs access? – Fans in the stadium, shoppers in retail stores – Conference delegates, Press, Digital Agency • How often do they need it? – On demand for a fixed period of time – Permanently (or at least long term) • What’s the marketing/business objective? – Simple, one click access to basic internet – Capture some basic information eg. email, mobile, interests – Drive mobile application download, loyalty subscription – Provide access to secure content, special offers, coupons
  • 15. CONFIDENTIAL © Copyright 2013. Aruba Networks, Inc. All rights reserved @arubanetworks15 Building Out the Captive Portal Experience
  • 16. 16 CONFIDENTIAL © Copyright 2014. Aruba Networks, Inc. All rights reserved #AirheadsConf Apple Passbook support • Use Apple Passbook as a digital receipt • Compatible with some Android applications (such as PassWallet).
  • 17. 17 CONFIDENTIAL © Copyright 2014. Aruba Networks, Inc. All rights reserved #AirheadsConf Add Passbook as Receipt Option • Built in Templates in ClearPass – Enable Pass download and select Pass Template
  • 18. 18 CONFIDENTIAL © Copyright 2014. Aruba Networks, Inc. All rights reserved #AirheadsConf Drive Social and Application Awareness
  • 19. 19 CONFIDENTIAL © Copyright 2014. Aruba Networks, Inc. All rights reserved #AirheadsConf Social Network Login • Targeting a new network of users – Users that live through their social identity – Users loyal to exclusive offers and community/fan groups • Things to consider – Some people do not ‘love/like/tweet/follow’ social networks – Consider providing simple alternative registration process – Can takes over branding and user experience • What’s the marketing/business objective? – Simplified access to basic internet, tick the social media check box – Integrated social media initiatives driven by marketing professionals
  • 20. 20 CONFIDENTIAL © Copyright 2014. Aruba Networks, Inc. All rights reserved #AirheadsConf Advertising Services • Rich Content – Create dynamic campaigns based on device/user/venue context – Supports images, interstitial video, text, HTML5, SMS, email.. • Campaigns – Leverage visitor context – Rotating or weighted – Integrate with 3rd party Advertising services – Automate application configuration
  • 21. 21 CONFIDENTIAL © Copyright 2014. Aruba Networks, Inc. All rights reserved #AirheadsConf 21 Overlay Advertising on the browser
  • 22. 22 CONFIDENTIAL © Copyright 2014. Aruba Networks, Inc. All rights reserved #AirheadsConf22 Key Use Cases • Guest Access – Customers, suppliers, partners – Promote mobile applications – Advertising, location services • WiFi enabled demo equipment – Laptops, tablets, televisions, cameras, games consoles – Digital catalogue and concierge • Enterprise and BYOD Devices – POS, surveillance cameras, scanners, VoIP Telephones, printers – Corporate issued smart devices
  • 23. 23
  • 24. 24 CONFIDENTIAL © Copyright 2014. Aruba Networks, Inc. All rights reserved #AirheadsConf
  • 25. 25 Thank You #AirheadsConf CONFIDENTIAL © Copyright 2014. Aruba Networks, Inc. All rights reserved