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The biggest target segment for marketers today isn’t GenX, GenY, or Baby Boomers; it’s small-business owners. While iPhone, YouTube and MySpace have dominated the front page of our front pages, the business section is filled with the efforts of large enterprises and startup companies alike to appeal to the vast small-and-midsize-business category, known as SMBs.
More than ever — and more than any other single business type — the SMB sector is producing a tremendously large and fast-growing impact on our economy. Large