Marketing project 2011 12

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Marketing project 2011 12

  1. 1. MARKETING PROJECT:You are members from a company launching an innovative product willing to find a gap in the market.At least one of your members is from the creative and media agency responsible for your ad campaign. - The presentation should include: o An introduction of your company (background, information on domestic/international sales, prospective, etc). o Presentation of the innovative product. What are the features which make it possible for the product to become a successful article/service. o Short summary of the initial brainstorming and how you reached the final conclusion. o How you analysed feasibility of your project. Chosen market research (different kind of surveys and statistics). o A sample of the press release. o Giveaways you offered. o Business socializing acts taken place (including trade fairs). o A summary of the marketing plan (sales projections and costs, economic climate, implementation, objectives, results from last year, etc). The marketing mix (product, pricing models, place, promotion). o A summary of the ad campaign. This should include:  Creative agency: analysing the concurrence, the target market, development of the concept, different versions of the ad, final decisions, etc.  Media agency: analysing audience charts, finding the most suitable media to work with, budgets, how to distribute the ad, controlling emission, etc.  Presentation of the ad, logo and its catchy slogan (explaining how you followed the AIDA model; comments on the message of the slogan).

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