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Squeeze page lesson 2 topics that will sell your prospects and sell you

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Squeeze-Page lesson 2 - Picking Topics that will sell your prospects and sell you! ...

Squeeze-Page lesson 2 - Picking Topics that will sell your prospects and sell you!
-How to get loads of quality, interested traffic without spending a dime on SEO
-Single Step Marketing why it sells like gangbusters
-How to pick a top selling product or topic
-15 Profitable uses for a Squeeze page
-5 Letter word that will make or break your Internet Business
-7 Powerful List Building Motives
and more. . .

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  • 1. The Money is in the List Picking a Topic or Niche that Will Sell Your Prospects *And Sell You*
  • 2. Picking a Topic or Niche that Will Sell
    • In this Lesson, you will learn:
    • How to get loads of quality, interested traffic
    • (without spending a dime on SEO)
    • Single Step Marketing why it sells like gangbusters
    • How to pick a top selling product or topic
    • 17 Profitable uses & strategies for a Squeeze page
    • 5 Letter word that will make or break your Internet Business
    • 7 Powerful List Building Motives
  • 3. Now that you've decided To generate revenue by building a profitable list
    • 3 General Approaches
    • Product First
    • Topic First
    • Need First
  • 4. 3 General Approaches (not exclusive) 1) Product First Approach - pick a quality product with good reviews - or create a solid product and get good reviews 2) Topic First Approach - need informational or supporting products
  • 5. 3 General Approaches (not exclusive) 3) Need First Approach - This is essentially the drive for all approaches - Different approaches might help you find niche - People buy to fulfill needs, wants, desires, - To get closer to desired life or - To avoid negative situations (negative less powerful copy in most cases)
  • 6. Squeeze-Page Marketing 1) Single Point, Next Step, or Single Decision 2) Easiest to sell moderately priced items 3) Easiest to track 4) Easier to niche
  • 7. Squeeze-Page Marketing 5) Easier to sell 6) Highly targeted – permission based 7) Helps you get successful at 1 process 8) Learn real success skills – worth more than any course or book
  • 8. How to Pick a Topic Clarifying Questions to Help you Pick a Topic - has to sell you first because your passion, expertise and interest will transfer and keep you going - have to be willing to do it for free or at a loss so. . .
  • 9. How to Pick a Topic Clarifying Questions to Help you Pick a Topic 1) What are you passionate enough about that you can see yourself writing about, selling, teaching, or improving? 2) What are you willing to do for free or at a loss for some time before seeing fruit? - Your expertise and passion will transfer & keep you going
  • 10. How to Pick a Topic Clarifying Questions to Help you Pick a Topic 3) In what industries do you have enough Passion and Experience that you would like to teach others 4) What hobbies do you take seriously in which others recognize a gift and talent (and comment about it to you)
  • 11. How to Pick a Topic Clarifying Questions to Help you Pick a Topic 5) Have you written a book or manual? 6) Have you created products or crafts that have sold?
  • 12. Strategic Strategies for a Squeeze Page (not-exhaustive) 1) You don't need to spend 1 dime on SEO to get gobs of highly interested, qualified traffic. 2) Get leads from distributing articles 3) Convert YouTube traffic to subscribers 4) Convert Pod-casts to email subscribers 5) To break into a new market or niche 6) To begin building trust and a relationship with new prospects
  • 13. Strategic Strategies for a Squeeze Page (not-exhaustive) 7) To train or pre-train for an up-sell or upcoming event (Boot Camp) 8) To convert radio ads to list subscribers 9) Convert YouTube traffic to subscribers 10) To convert foot traffic to VIP's or Customer Appreciation Program 11) To build a loyalty program (restaurants) for coupons and repeat customers
  • 14. Strategic Strategies for a Squeeze Page (not-exhaustive) 12) To help train clients (BIG ONE – helps demonstrate and leverage your time while training clients on principles to help you overcome hurdles, learning curves, ignorance or protecting pride) 13) To fill free or paid events 14) To up-sell to direct mail marketing (email isn't everything)
  • 15. Strategic Strategies for a Squeeze Page (not-exhaustive) 15) To build a relationship, demonstrate, give away free value, establish trust, rapport and credibility 16) To have more control over marketing leads or site visitors 17) to leverage your time and energy to improve ROI and ability to generate revenue The strategic uses for a Squeeze Page are endless!
  • 16. 5 Letter Word that will make or break your Internet Business FOCUS a) Most people don't focus long enough – start doing the right things, but don't do it long enough or consistently enough to see the benefits – Making money online is a Walking Marathon - just start walking and keep at it and at some point, your Perfect Marketing Storm will come together, and so will the profits.
  • 17. 5 Letter Word that will make or break your Internet Business FOCUS b) Most people try to FOCUS on too much at once – KISS – in my 7 th grade photography – professional photographer taught us – Keep It Simple Stupid – and he was a very successful photographer. Start with a Squeeze Page and don't stop until you learn how to get sales / conversions through your email marketing and communication.
  • 18. The money is in the list (not paid lists – SPAM) The best way to build a list is by sending highly qualified traffic to an effective, quality Squeeze Page a) Instant Interest b) Easier to Track Sales Funnel c) Repeat Marketing d) Permission Based
  • 19. The money is in the list (not paid lists – SPAM) The best way to build a list is by sending highly qualified traffic to an effective, quality Squeeze Page e) Test pages and build relationships f) Segment lists and offer targeted products to improve conversions g) Deliver-ability, time control, message control etc
  • 20. Suggested Software& Tools (to help you build profitable squeeze pages ) 1) Recommend Bluehost Server package (~$100/ year) 2) Recommend Aweber Autoresponder service (~ $19/month and a $1 trial if they still have that promotion ) 3) Sony Vegas Video Software (very affordable & easy you can begin publishing to YouTube & video sites) 4) Adobe DreamWeaver HTML Software – build pages
  • 21. What to do next? Free Squeeze-Page Report and How-To Videos Register at Squeeze-Page.com