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5th Annual SDP Asia Summit, 27-28 October 2010; Resorts World Sentosa

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Sdp2010 Final

  1. 1. The 5th Annual Asia’s Largest and only SDP 50%r conference is back! Operato discount! optimising SdP in the battle for new communications revenues service delivery platforms 27 – 28 october 2010 Resorts World™ Sentosa, Singapore what’s new for 2010? • 12+ Operator Speakers from Asia, Middle East and Australia Featuring case studies from Optus Singtel, PT Indosat, PT Bakrie Telecom, Idea Cellular, TELKOM, Banglalink, Qatar Telecom • CxO ‘Operator’ Roundtable as Keynote • Analyst Briefing – Perspectives and Futuristic outlook • Technology Demos on architecting for the Cloud and Next Generation Charging • Operator showcase of successful SDPs for small, medium and large operations • Debate on telco app stores vs traditional app stores • How to win the VAS market with innovative ideas & proven revenue models • Back to basics – justifying SDP business case, solving implementation challenges • Update on industry standardization 12+ operator Speakers including: Pre-Conference Masterclass Dumindra Ratnayaka, CEO, ETISALAT, Sri Lanka 26 October 2010, 9.00 – 13.00 Teguh Prasetya, Group Head VAS Marketing, PT INDOSAT, Indonesia Thatha Rao, VP Network Planning, PT BAKRIE TELECOM, Indonesia SdP in the cloud: SP Narayanan, Vice President & Head VAS and Long Distance, IDEA CELLULAR LIMITED, India Strategies, experiences and Clark Lam, Director, Consumer Products - Social and Multimedia Services, business models for telcos SINGTEL, Singapore Judi Achmadi, SDP Project Director, PT TELEKOMUNIKASI INDONESIA TBK (TELKOM), Indonesia Bharat Alva, Head Online & Applications Technology Team, OPTUS SINGTEL, Australia Platinum SPonSor: endorSing organiSationS: Tan Tiong Heng, General Mnanager, Core Network Planning, M1, Singapore Qauser Zaman, VAS Manager, BANGLALINK (ORASCOM TELECOM), Bangladesh Reinhard Kniebeiss, Mobile Portal Specialist, QATAR TELECOM, Qatar Tim Raby, Interim CEO, WHOLESALE APPLICATIONS COMMUNITy Claes Cegrell, Strategic Product Manager SDP, ERICSSON international marketing official tV Partner: Antony Beswick, Solutions Product Manager Consumer Applications, Partner: ERICSSON Dinesh Saparamadu, CEO, hSENID MOBILE Harsha Sanjeewa, CTO, hSENID MOBILE Prof. Dr. Thomas Magedanz, Director of Research Group, FRAUNHOFER official media PartnerS FOKUS, Germany Jaikishan Rajaraman, Senior Director Asia-Pacific, GSMA book now! C om m unity Porta l
  2. 2. Day 1 • 27 OctOber 2010 WeDnesDay 8.30 Registration & Coffee optimizing operator assets for new revenue generation 8.50 Welcome & Speed Networking A chance to get to know your peers before the start of the conference and set a relaxed and informal atmosphere 14.00 Operator showcase: Successful implementations Aileen Vitug, Conference Producer, INFORMA TELECOMS in Small, Medium and Large Operations & MEDIA • Realistic deliverables and key learning • Increasing VAS revenue 8.55 Chairman’s Opening Remarks • Converging multimedia services across networks and terminals • Lean operation and ways to maximize ROI Tony Poulos, BSS Evangelist, TM FORUM Clark Lam, Director, Consumer Products - Social and Multimedia Services, SINGTEL, Singapore 9.00 Keynote: CxO Roundtable • What SDPs worked for your country, why and how to adapt? SP Narayanan, Head VAS Marketing, IDEA CELLULAR • Where is the real money to be gained? Enterprise or LTD., India consumer markets? Teguh Prasetya, Group Head VAS Marketing, • The controversy surrounding application stores PT INDOSAT, Indonesia • Interaction between SDP and Web 2.0 - how to build Qauser Zaman, VAS Manager, BANGLALINK (ORASCOM sustainable and worthwhile businesses from this? TELECOM), Bangladesh • Service Platform principles for LTE and EPC Concepts, Architectures, Protocols and Applications 14.45 Monetizing SDP through Revenue Generation • Standardisation across the industry Models that worked Dumindra Ratnayaka, CEO, ETISALAT LANKA, Sri Lanka • Increasing ARPU Judi Achmadi, SDP Project Director, PT. TELEKOMUNIKASI • Personalization and targeted promotions INDONESIA, TBK (TELKOM), Indonesia • Intelligent promotions and campaigns • Unified customer care for SDP 9.45 Balancing the demands of SDP and Consumer • Real-time charging and revenue assurance for Voice and VAS Application Deployment • New services creation for driving profitability • Lessons learned on managing the tension between the Teguh Prasetya, Group Head VAS Marketing, PT INDOSAT, needs of the CTO (horizontal architecture) and the CMO Indonesia (rapid TTM of revenue share 3PP applications) • Experiences on the advantages of deploying consumer 15.15 Mobile Advertising/ Mobile VAS using SDP applications designed to leverage SDP architecture • Understanding the business model and options available • New architectures for abstracting SDP capabilities to the • Increasing effectiveness of mobile advertising through long tail of cloud based applications (HTML5) personalization • Adding subcriber oAuth engines to the SDP model • Driving up-sell and cross-sell opportunities to increase ROI Claes Cegrell, Strategic Product Manager SDP, ERICSSON Qauser Zaman, VAS Manager, BANGLALINK (ORASCOM TELECOM), Bangladesh Antony Beswick, Solutions Product Manager Consumer Applications, ERICSSON 15.45 Questions and Discussion Followed by Afternoon Refreshments 10.30 Questions and Discussion Followed by Networking Exhibition & Refreshment Break design, implementation and Justifying the SdP business case integration challenges 11.15 How to build an SDP business case? 16.15 Understanding the Service Delivery Framework • Evaluating the project viability Evolution • What are the challenges and problems that SDP tries to solve? • Defining operators objectives and requirements • Ensuring lower CAPEX and OPEX • Determining the strategic orientation of an operator • Achieving optimum price and performance • Examining the key features of an SDF • Accelerating ROI from applications and services • Ensuring that the SDF supports the complete lifecycle of a service Thatha Rao, VP Network Planning, PT BAKRIE TELECOM, • Following the SOA approach for creating applications Indonesia Reinhard Kniebeiss, Mobile Portal Specialist, 11.45 Developing an SDP strategy than can be adopted QATAR TELECOM, Qatar gradually 16.45 Solving integration problems • Taking a phased approach to end-to-end SDP deployment • How to create common standards to ensure interoperability • How to exploit SOA design principles and BPM to achieve • Impact of open source products and ways to incorporate it speed and flexibility in deployment • Working with single vs multiple vendor • Fitting with the mobile and broadband infrastructure strategies • Selecting the right architecture Bharat Alva, Head Online & Applications Technology Team, Judi Achmadi, SDP Project Director, OPTUS SINGTEL, AUSTRALIA PT. TELEKOMUNIKASI INDONESIA, TBK (TELKOM), Indonesia 12.15 Questions and Discussion Followed by Networking Lunch 17.15 Questions and Discussion 18.00 Networking Cocktail Delegates and speakers are invited to unwind at our cocktail reception and mingle with prospective new partners. to reserve your place, call +65 6508 2401
  3. 3. Day 2 • 28 OctOber 2010 thursDay 8.55 Chairman’s Opening Remarks 14.00 Update on GSMA OneAPI Initiative • Why is it important for developers to access network APIs? innovation and differentiation through SdPs • What are developers saying that they need in order to make use of network APIs? 9.00 Analyst Briefing: SDP Trends and where it is • How does OneAPI make it easier for developers? • Does a single gateway in a region which supports all heading to operators add value? • Examining business drivers and market growth • OneAPI Canadian Pilot Case Study • The Asian scenario as compared to worldwide SDP utilization • Implications for OneAPI in the Asia region • Assessing role of SDP in future mobile operator business • What type of APIs are needed and what needs to be Moderated by: defined next? Jonathan Bell, Vice President, OPENCLOUD LTD. Jaikishan Rajaraman, Senior Director Asia-Pacific, GSMA Panelists: Amrish Kacker, Partner, ANALySyS MASON convergence and next generation Services Prof. Dr. Thomas Magedanz, Director of Research Group, FRAUNHOFER FOKUS 14.45 Service Enabling Architectures for LTE & 4G Network • LTE - how 4G technologies will impact on the SDP Jayesh Easwaramony, Vice President, ICT Practice, marketplace FROST & SULLIVAN • How LTE and EPC change Service Delivery Principles in Next Generation 9.45 Differentiating core telecoms services (voice • (Mobile) Networks & messaging) to fight commoditization and • How LTE will affect the smart pipe / dumb pipe push destructive price-wars • Experiences from the FOKUS Future Seamless Communications and SOA Telco • The role of the SDP in enabling competitive differentiation • Creating subscription services in text voice WAP Prof. Dr. Thomas Magedanz, Director of Research Group, • Case studies of successful services from Asia and FRAUNHOFER FOKUS, Germany other regions Florian Schreiner, Senior Solutions Architect and Team SP Narayanan, Head VAS Marketing, IDEA CELLULAR Leader, FRAUNHOFER FOKUS , Germany LTD., India 15.15 Questions and Discussion 10.15 Questions and Discussion Followed by Afternoon Refreshments Followed by Networking Exhibition & Refreshment Break 15.45 Architecting the Cloud for the Enterprise 10.45 Industry Dialogue: Evolution of SDPs - The Telco • What is Cloud Computing today • Cloud Computing for the Enterprise App. Store to combat Traditional App. Store? • Architecting for the Cloud • The Reality of Telco App.Stores to complete the Mobile • Is it secure enough? Applications Platform? • Can Telcos claw their way back in the App.Store Market? Simone Brunozzi, Technology Evangelist, AMAZON WEB • Should Telco App Stores follow the same trail or be more SERVICES APAC focused? • Will Revenue Recurring APPs be the key to success? 16.30 Implementing the 3GPP next generation charging Moderated by: architecture for prepaid/ postpaid convergence Dinesh Saparamadu, CEO, hSENID MOBILE, Sri Lanka • Centralized subscriber profile and charging management • Commercial and technical considerations Panelists: • Opportunities and Challenges Dumindra Ratnayaka, CEO, ETISALAT LANKA, Sri Lanka • Subscriber profiling / recommendation and rating engine Tan Tiong Heng, General Manager, Core Network Planning, capability at the charging engine. M1, Singapore Taron Mohan, CEO, MOBISOFT TELESOLUTIONS PVT LTD Simone Brunozzi, Technology Evangelist, AMAZON WEB SERVICES APAC 17.00 Question & Discussion Chairman’s Closing Remarks industry update on Standardization End of Conference 11.30 Demonstrating how WAC will unite a fragmented applications marketplace testimonials from SdP asia 2009 • Establish how the creation of an open industry platform that benefits the entire ecosystem spec will engage the “This conference exposed me to industry developer community implementation & understanding about SDP” • Highlight the launch of the developer materials and M F Ahmad, Telekom Malaysia (Malaysia) documentation and explain how developers are able to engage with WAC, alongside the benefits. Good event to get up to speed on other • Outline how the business model will enable application and operator progress & developments.” service monetisation, and will also enable revenue to be generated from the use of telecoms operator assets S Tosilanon, True Move (Thailand) Tim Raby, Interim CEO, WHOLESALE APPLICATIONS “Exposure to services, direction & validating COMMUNITy assumptions.” 12.00 Questions and Discussion S A Haniffa, Axiata (Malaysia) Followed by Networking Lunch to reserve your place, call +65 6508 2401
  4. 4. pre-cOnference masterclass • 26 OctOber 2010 tuesDay SDP in the Cloud: Strategies, Experiences and Business Models for Telcos SDPs have now become a truly intrinsic Core Service Creation Environment within an Operator’s Network. However with increased prudence in capital and operational investment, telecom operators are warming to the idea of deploying Cloud SDPs. Additionally, instant and ubiquitous availability, lower support costs, flexible charging structures, access to a variety of cutting edge Service Development & Roll-out capabilities with limit-less scalability makes the Cloud SDP an imperative option for Operators. Workshop Objectives Workshop Agenda By attending this workshop 9.00 Demystifying The CLOUD SDP – an exploration of the on a Topic based on a Platform and its evolution from the Traditional SDP Revolutionary Technology • The Reality from The Hype around it Platform, attendees will take • Essential Characteristics back - insights on: • How TELCOs can 9.30 Multiple Facets of The CLOUD SDP Leverage from the Cloud & • Multiple Options of Deployment catering to various their value propositions Operator Scenarios • The Cloud Based VAS 10.00 Service Creation Environments on the Cloud SDP Business Models & their - The Past, The Present & The Future Viability to sustain • Developer Environments on the Cloud – Their Evolvement • The various Innovative • Innovative VAS Communities on the Cloud Strategies for Telco- Grade Platforms on the CLOUD 11.00 Open Source Technologies for the Cloud • How can TELCOs embrace the Cloud SDP by adopting the most suitable form of Deployment 11.30 Operators’ VOICE Model • Case Study of Etisalat’s Cloud Enabled SDP by • Specific Deployments by Early Adopters pertaining to Dumindra Ratnayaka, CEO, Etisalat Sri Lanka their Market Conditions • M1’s Implementation of SDP and a Vibrant Developer Community 12.30 Close of workshop & Q&A Workshop Leaders Dinesh Saparamadu Harsha Sanjeewa Founder & CEO CTO Responsible for the Strategic Envisioning hSenid Mobile direction of hSenid Mobile to as a competent provider of be a “sought after” Solutions scalable, extendable & open Provider for Tier-1 Operators source solutions Sponsorship & exhibition opportunities SDP Asia 2010 will provide your company with excellent opportunities to create, maintain and enhance brand awareness and customer relationships. Demonstrate your products, answer questions, overcome challenges and meet your target market face to face! • Don’t miss this fantastic opportunity to demonstrate your expertise and provide solutions for potential clients and customers at this event. • Take advantage of the gathering of high-ranking decision-makers at this conference by promoting your products and services. Ride on our sponsorship and exhibition opportunities and stamp your dominance in this industry. For a discussion on how our sponsorship packages can be tailored to your budgets and needs. Companies based in Asia, please contact Sheryl Pacheco at or Tel: +65 6508 2455. Companies based in EMEA and North & South America, please contact Roland Behrendt at roland. or Tel: +44 (0) 20 7017 5613 to reserve your place, call +65 6508 2401
  5. 5. Optimising SDP in the Battle for New Communication Revenues “Great networking with industry Today, Telecom companies are facing challenges such players.” as increased competition from Internet companies, C Lam, Singtel (Singapore) decline in voice and data revenues, and slow growth in the average revenue per user. Further, with the shift “Obtained new ideas & perspectives from towards convergence, constantly changing market actual industry practitioners.” C Foo, OpenCloud (Singapore) forces of supply & demand, and the increasing need to offer flexibility and security as key differentiators, service providers and operators are realizing the need to align service delivery models with these developments. The 5th Annual SDP Asia Summit will focus on how operators can rapidly create and deliver new value- added services which can maximize potential revenues, combat commoditization and decrease customer churn using SDP. This definitive conference has been the annual meeting place for SDP players to network and learn from operator-led presentations, case studies, technology demos and workshops. Who Should Attend? SDP Asia attracts both strategists and technologists from leading worldwide mobile operators - CTO’s, CIOs, CMOs, VPs Network, Products and Service Innovation/ about the Sponsor Development, Technology Directors, Network Planning Heads, Head of Service Delivery, Head VAS Marketing with their infrastructure, IT & Software Partners, Network Equipment Providers, Systems Integrators, Application Developers, Device & Hardware vendors. SDP Asia 2009 - Delegate Profile by Industry Ericsson is the world’s leading provider of ASP 9% technology and services to telecom operators. The market leader in 2G and 3G mobile technologies, Association 5% Ericsson supplies communications services and Vendor 36% Consultant 9% manages networks that serve more than 250 million Media 4% subscribers. The company’s portfolio comprises mobile and fixed network infrastructure, and Operator 37% broadband and multimedia solutions for operators, enterprises and developers. The Sony Ericsson joint venture provides consumers with feature-rich personal mobile devices. SDP Asia 2009 - Delegate Profile by Country Ericsson is advancing its vision of ‘communication for all’ through innovation, technology, and USA 9% Australia 4% sustainable business solutions.Working in 175 UK 4% Germany 2% countries, more than 70,000 employees generated Thailand 4% Hong Kong 6% revenue of USD 27 billion (SEK 209 billion) in Taiwan 2% India 9% 2008. Founded in 1876 and headquartered in Indonesia 9% Stockholm, Sweden, Ericsson is listed on OMX Nordic Exchange Stockholm and NASDAQ. Singapore 36% Malaysia 11% Norway 2% Philippines 2% For more information, visit or to reserve your place, call +65 6508 2401
  6. 6. If undelivered, please return to: 1 Grange Road, #08-02, Orchard Building, Singapore 239693 Tel: +65 6508 2400 Fax: +65 6508 2407 The 5Th SDP ASIA SUMMIT 2010 5 EASY WAYS TO REGISTER MAIl the attached registration form with your cheque to IBc Asia 1 Grange Road, #08-02, orchard Building, Singapore 239693 Customer Service Hotline Fax +65 6508 2401 +65 6508 2407 Email Web your Priority Booking code This label contains your priority booking code. To expedite registration, please do not remove label. If you have already received a copy of this brochure, we apologise. For reasons of confidentiality, your full particulars were not available to IBC Asia for dedupulication prior to mail drop. hoTel INFoRMATIoN ReSeRve yoUR PlAce ToDAy! Resorts World™ Sentosa, Singapore q yes! I/We Will attend The 5th SDP Asia Summit 2010 on 27-28 october 2010, 8 Sentosa Gateway, Resorts World™ Sentosa, Singapore Singapore 098269 q I cannot attend this event but q please include me in your mailing list. Tel : +65 6577 8899 q I would like to purchase the conference documentation at SGD 420 / SGD 449.40 with 7% GST per set. Email : PAyMeNT MeThoDS All payments to be made in US$ and S$ • Payments by S$ bank draft or cheque should be made in favour of “IBc Asia (S) Pte ltd” payable in Singapore. • Payment by telegraphic transfer in US$ and S$ must be made to IBc Asia (S) Pte ltd A/C No.: 260-457866-178 (US$) A/C No.: 147-059513-001 (S$) The Hongkong and Shanghai Banking Corporation limited, 21 Collyer Quay, HSBC Building, Singapore 049320 Bank Swift Code: HSBCSGSG Bank Code: 7232 • Payment by Credit Card (AMEX, VISA or MASTERCARD). Please provide your Card Number, Name of Cardholder, Expiry Date and your Signature and send it by fax to +65 6508 2407. PAyMeNT TeRMS Payment must be received 10 business days prior to the event. To take advantage of discounts with an expiry cut-off date, registration and payment must be received by the cut off date. cANcellATIoN TeRMS Should you be unable to attend, a substitute delegate is welcome at no extra charge. Cancellations must be received in writing at least 10 business days before the start of the event, to receive a refund less 10% processing fee per registration. The company regrets that no refund will be made available for cancellation notifications received less than 10 business days before the event. IMPoRTANT NoTe Please quote the name of the delegate and event title on the advice when remitting payment. Bank charges are to be deducted from participating organisations own accounts. Please fax your payment details (copy 21312 of remittance advice, cheque or draft) to +65 6508 2407. Attendance will only be permitted upon receipt of full payment. Participants wishing to register at the door are Fee PeR DeleGATe eARly BIRD NoRMAl RATe responsible to ensure all details are as published. IBC Register and Pay before Register and Pay after Asia will not be responsible for any event re-scheduled 17 September 2010 17 September 2010 or cancelled. It may be necessary for reasons beyond our control to alter the content and timing of the program and 5th SDP Asia Summit 2010– For All Telecom Operators & Govt Bodies identity of speakers. q 3-day (2-day conference + 1-day workshop) USD 1,200 SGD 1,740 USD 1,400 SGD 2,030 DATA PRoTecTIoN q 2-day Conference Only USD 900 SGD 1,305 USD 1,000 SGD 1,450 The personal information entered during your registration/order, or provided by you, will be held on q 1 day pre-conference workshop USD 449 SGD 651 USD 599 SGD 869 a database and may be shared with companies in the Informa Group in the UK and internationally. Sometimes 5th SDP Asia Summit 2010– For All Vendors your details may be obtained from or shared with external companies for marketing purposes. If you q 3-day (2-day conference + 1-day workshop) USD 2,249 SGD 3,261 USD 2,449 SGD 3,551 do not wish your details to be used for this purpose, please contact the Database Manager Ms Winnie Seah q 2-day Conference Only USD 1,799 SGD 2,609 USD 1,999 SGD 2,899 on, Ph: +65 6508 2468 or Fax: +65 6508 2408 q 1 day pre-conference workshop USD 599 SGD 869 USD 799 SGD 1,159 A 7% Goods & Services Tax (GST) is applicable to all Singapore based companies for Singapore venue. All fees stated includes luncheons, refreshments and complete set of documentation. It does not include the cost of accommodation and travel. ReGISTeR NoW! FAX BAcK To +65 6508 2407