Apple iPhone Marketing

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  • Apple iPhone Marketing

    1. 1. iPhone
    2. 2. Core Customer
    3. 3. Smartphone
    4. 4. SmartphonePhone + email + Internet
    5. 5. SmartphonePhone + email + Internet QWERTY keyboard
    6. 6. Nokia E62
    7. 7. Nokia E62 Moto q
    8. 8. Nokia E62 Moto q Palm treo
    9. 9. The iPhone re-invents the2007 phone
    10. 10. The iPhone re-invents the2007 phone
    11. 11. Miniaturization Low power Custom silicon Precision enclosure Feather weight200+ patents Sensors
    12. 12. Miniaturization Low power Custom silicon Multi-touch screen Precision enclosure Feather weight200+ patents Sensors
    13. 13. MiniaturizationDesktop Class App Low power Custom silicon Multi-touch screen Precision enclosure Feather weight 200+ patents Sensors
    14. 14. MiniaturizationDesktop Class App Low power Custom silicon Multi-touch screen Precision enclosure OS X Feather weight 200+ patents Sensors
    15. 15. MiniaturizationDesktop Class App Low power Custom silicon Multi-touch screen Precision enclosure Widescreen video iPod OS X Feather weight 200+ patents Sensors
    16. 16. $???2 year contract
    17. 17. $199 $??? 2 year contract
    18. 18. $199 $299 $??? 2 year contract 2 year contract
    19. 19. $199 $299 $499 2 year contract 2 year contract
    20. 20. 2008
    21. 21. 2008 The iPhone 3G and the App Store
    22. 22. 2008 The iPhone 3G and the App Store2009 The iPhone 3GS is twice as fast
    23. 23. 2008 The iPhone 3G and the App Store2009 The iPhone 3GS is twice as fast
    24. 24. U.S. customers considering iPhone why did not
    25. 25. 56% too expensiveU.S. customers considering iPhone why did not
    26. 26. $399 8 GB
    27. 27. $199 8 GB
    28. 28. 2008
    29. 29. March 2012
    30. 30. Over 585,000 apps March 2012
    31. 31. Over 585,000 apps25 billion app downloaded March 2012
    32. 32. Over 585,000 apps25 billion app downloaded $4 billion paid out to developers March 2012
    33. 33. 200822 Oct. First Android mobile device released 23 Oct. Android Market launched 2012 6 March. Android Market relaunched as Google Play
    34. 34. 2010
    35. 35. The iPhone 4 changes everything2010 again
    36. 36. The iPhone 4 changes everything2010 again2011 The iPhone 4S and the Siri
    37. 37. The iPhone 4 changes everything2010 again2011 The iPhone 4S and the Siri
    38. 38. The iPhone 4 changes everything2010 again2011 The iPhone 4S and the Siri
    39. 39. PowerfulA4 ChipGyroscope A5 Chip
    40. 40. PowerfulA4 Chip All new designGyroscope A5 Chip
    41. 41. PowerfulA4 Chip All new designGyroscope A5 Chip Retina display
    42. 42. PowerfulA4 Chip New camera system All new designGyroscope A5 Chip Retina display
    43. 43. Powerful iBooksA4 Chip New camera system All new designGyroscope A5 Chip Retina display
    44. 44. Powerful iBooksA4 Chip New camera system All new designGyroscope A5 Chip FaceTime Retina display
    45. 45. Powerful iBooksA4 Chip New camera system Siri All new designGyroscope A5 Chip FaceTime Retina display
    46. 46. Powerful iBooksA4 Chip New camera system Siri All new designGyroscope A5 Chip FaceTime iOS Retina display
    47. 47. Powerful iBooksA4 Chip New camera system Siri All new designGyroscope A5 Chip FaceTime iOSiCloud Retina display
    48. 48. 8 GB
    49. 49. $199 8 GB
    50. 50. $199 16 GB
    51. 51. Core Customer
    52. 52. Core CustomerExperience the revolutionary mobile phone.
    53. 53. Core CustomerExperience the revolutionary mobile phone.Thank you!
    54. 54. Thank you!@aidenixl

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