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Pineapple ProductionsAlice McCutcheon –   10345049Dean Kenny       –   10327505Christina Conlon –   10304933Luke Bolger   ...
The Product Anatomy    Potential Product    Augmented Product     Tangible Product       Core Product
Costing 16GB Q-Note           •   Touch screen display €70           •   Processor €24.55           •   Aluminium shell in...
Pricing 16GB Q-NoteCost per unit: €300Pineapple productions would like to receive 40% profit on eachproduct. Therefore to ...
Advertising Campaign“The New Generation”
Advertisement 2
Advertisement 3
The Research and                             Development                                  Process   Company Registration...
Company Name Registration Registration of our company name‘Pineapple Productions         Ltd.’  with CORE: Companies Onlin...
Company Structure                                       Six Board of                                        Directors     ...
Intellectual Property IPO: Irish Patents OfficeThe Right to protect the company’s     Ideas and Findings,           Desig...
Copyright LawWritten Words and Visuals; Technology,Software, Images and Drawings. Dragon: Naturally Speaking Premium  Spe...
PatentsHow things work and what they are made of… Quick-Note … Speech Recognition Software  and Speech to Text Software  ...
TrademarksThis is about the brand and productname…           Pineapple Productions Ltd.
Branding
Quick-Note
Technological Partners Dragon: NaturallySpeaking 11.5Premium Speech Recognition Software. Microsoft: Windows 7. Creativ...
Technology Roadmap Continuous R & D Adapting to International Markets:  Language and Culture. Product Modifications: Sh...
Industry Analysis           Sales Projections (Units)250200150100                               Sales Projections         ...
Cash Flow Forecast                              Beginning Aug-12 Sep-12 Oct-12 Nov-12 Dec-12Cash on hand (beginning ofmont...
Profit and Loss Account for year starting Aug 2012 and ending Dec                               2012                      ...
Funding Requirements• Because Pineapple Productions produce Q-Note on a buy and make  basis, there aren’t needs for huge f...
Quick Note Presentation
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Quick Note Presentation

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A product is the design stage

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Transcript of "Quick Note Presentation"

  1. 1. Pineapple ProductionsAlice McCutcheon – 10345049Dean Kenny – 10327505Christina Conlon – 10304933Luke Bolger – 10321825Daniel Rooney – 69616519Aideen Leacy – 10322671
  2. 2. The Product Anatomy Potential Product Augmented Product Tangible Product Core Product
  3. 3. Costing 16GB Q-Note • Touch screen display €70 • Processor €24.55 • Aluminium shell in variety of colours and styles €6 • 7 silicon chips €25.50 approx. • 16GB Memory chip €107 • Stylus for quick access and usage €1.46 • 10 hour battery life €39 • Labour/Production Cost €26.49 • Total Cost: €300
  4. 4. Pricing 16GB Q-NoteCost per unit: €300Pineapple productions would like to receive 40% profit on eachproduct. Therefore to get to our price:Mark-up Price = Unit Cost /(1 – desired return on sales) = €300/ (1 – 40%) = €300/ (1 - 0.4) = €300/(0.6)Mark – up Price = €500
  5. 5. Advertising Campaign“The New Generation”
  6. 6. Advertisement 2
  7. 7. Advertisement 3
  8. 8. The Research and Development Process Company Registration Company Structure Intellectual Property Technological Partners Technology Roadmap
  9. 9. Company Name Registration Registration of our company name‘Pineapple Productions Ltd.’ with CORE: Companies Online Registration Environment.
  10. 10. Company Structure Six Board of Directors Managing Director : Alice McCutheon Strategy Research & Marketing Finance Director: Development Director: Director: HRM:Aideen Leacy Director: Luke Bolger Dean Kenny Daniel Rooney Christina Conlon
  11. 11. Intellectual Property IPO: Irish Patents OfficeThe Right to protect the company’s Ideas and Findings, Design, Brand and Product Name, Technology andSoftware from duplication and theft.
  12. 12. Copyright LawWritten Words and Visuals; Technology,Software, Images and Drawings. Dragon: Naturally Speaking Premium Speech Recognition Software Microsoft: Windows 7 Creative: Labs Sound Blaster 16The combined software protect in one device.
  13. 13. PatentsHow things work and what they are made of… Quick-Note … Speech Recognition Software and Speech to Text Software to translate spoken word to written word… Play-Back Technology … tablet shaped device …USB Connection Capability.
  14. 14. TrademarksThis is about the brand and productname… Pineapple Productions Ltd.
  15. 15. Branding
  16. 16. Quick-Note
  17. 17. Technological Partners Dragon: NaturallySpeaking 11.5Premium Speech Recognition Software. Microsoft: Windows 7. Creative: Labs Sound Blaster 16. I-Tech Supply: Technology Manufacturers DHL: Delivery Service
  18. 18. Technology Roadmap Continuous R & D Adapting to International Markets: Language and Culture. Product Modifications: Shape, Colour, Spec, Size, Capabilities.
  19. 19. Industry Analysis Sales Projections (Units)250200150100 Sales Projections (Units) 50 0 Aug Sept Oct Nov Dec
  20. 20. Cash Flow Forecast Beginning Aug-12 Sep-12 Oct-12 Nov-12 Dec-12Cash on hand (beginning ofmonth) 18,000 1,500 1,500 1,500 1,500 1,500CASH RECEIPTSCash sales 75,000 52,500 22,500 30,000 75,000Interest, other income 1,000 - - - -TOTAL CASH RECEIPTS 76,000 52,500 22,500 30,000 75,000Total cash available 18,000 77,500 54,000 24,000 31,500 76,500CASH PAID OUTWebsite Designer 2,000 - - - -Website Launch Fee 500 - - - -Insurance 1,615 - - - -Office Rent 485 485 485 485 485Company Registration - - - - -Delivery costs 5,000 3,500 1,500 2,000 5,000Furniture & Fittings 5,000 - - 3,000 -Light & Heat 195 195 225 275 300SUBTOTAL 14,795 4,180 2,210 5,760 5,785Cash on hand (end of month) 62,705 49,820 21,790 25,740 70,715
  21. 21. Profit and Loss Account for year starting Aug 2012 and ending Dec 2012 Aug Sep Oct Nov Dec Total Revenue Forecasted Sales 75,000 52,500 22,500 30,000 75,000 255,000 Advertising 500 300 250 300 500 1,850 Owners Equity 3,600 3,600 3,600 3,600 3,600 18,000 Total Revenue 79,100 56,400 26,350 33,900 79,100 274,850 Expenses Website Designer 2,000 - - - - 2,000 Website Launch Fee 500 - - - - 500 Insurance 1,615 - - - - 1,615 Office Rent 485 485 485 485 485 2,425 Company Registration - - - - - 0 Delivery costs 5,000 3,500 1,500 2,000 5,000 17,000 Furniture & Fittings 5,000 - - 3,000 - 8,000 Light & Heat 195 195 225 275 300 1,190 Total Costs 14,795 4,180 2,210 5,760 5,785 32,730 Net Income 64,305 52,220 24,140 28,140 73,315 242,120
  22. 22. Funding Requirements• Because Pineapple Productions produce Q-Note on a buy and make basis, there aren’t needs for huge funds.• Customers cover the cost of making and delivering Q-Note and each product is made when ordered so as to cut out waste.• The owners of Pineapple productions will invest €3,000 each to start up the company. This will cover overheads such as start up expenses. Unit Costing• 16GB - €500• 8GB - €400• 4GB - €300• 2GB – €200

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