Social Media

@JohnScottDixon Aidan Taylor - An Internet Marketing Company Clients range from Start-ups to Fortune 500 Former VP of Ecommerce for Sprint Former SVP of Marketing for Insight Started professional Web career in 1994 Started thinking about Social Media Marketing in 1998

Aidan Taylor - An Internet Marketing Company

Clients range from Start-ups to Fortune 500

Former VP of Ecommerce for Sprint

Former SVP of Marketing for Insight

Started professional Web career in 1994

Started thinking about Social Media Marketing in 1998

Why Use Social Media?

Why Use Social Media? Become a significant communication method Build relationships Members of your target audience are there (122 Million on Facebook) Early detection of trends Drive traffic Preserve reputation Build PageRank for your website

Become a significant communication method

Build relationships

Members of your target audience are there (122 Million on Facebook)

Early detection of trends

Drive traffic

Preserve reputation

Build PageRank for your website

Are There Rules? What governs your behavior when you interact with others? Be Yourself - act naturally, authentically Be Relaxed - don't force things, wait for it Be Thoughtful - contribute relevant value Be Open - two-way communication

What governs your behavior when you interact with others?

Be Yourself - act naturally, authentically

Be Relaxed - don't force things, wait for it

Be Thoughtful - contribute relevant value

Be Open - two-way communication

It's Like Dating! From a guy's perspective atleast! Key difference - the more relationships, the better Social Media = Virtual Clubs People SMELL desparation Initial goal - get dates! (don't miss opportunities) Blogs = Dinner and a Movie (a date) Website = Bedroom

From a guy's perspective atleast!

Key difference - the more relationships, the better

Social Media = Virtual Clubs

People SMELL desparation

Initial goal - get dates! (don't miss opportunities)

Blogs = Dinner and a Movie (a date)

Website = Bedroom

Social Media Survival Kit Even without knowing your business, there are FIVE (5) things to put in your kit (in order of importance): Secure Accounts for Top Social Media (http://aidantaylor.com/get-social-media-accounts.php) Create Relevant Groups on LinkedIn Begin Commenting on Relevant Blog Posts (30 minutes per day) Begin Interacting on Twitter Facebook Page for your business: Create and Participate

Even without knowing your business, there are FIVE (5) things to put in your kit (in order of importance):

Secure Accounts for Top Social Media (http://aidantaylor.com/get-social-media-accounts.php)

Create Relevant Groups on LinkedIn

Begin Commenting on Relevant Blog Posts (30 minutes per day)

Begin Interacting on Twitter

Facebook Page for your business: Create and Participate

LinkedIn Groups LinkedIn presents a significant opportunity to have conversations with your target market. There are over 14 million unique visitors each month. Think creatively Own the group rather than join Make a killer badge Invite people in your network Engage the community

LinkedIn presents a significant opportunity to have conversations with your target market. There are over 14 million unique visitors each month.

Think creatively

Own the group rather than join

Make a killer badge

Invite people in your network

Engage the community

Comment Marketing Comment marketing is a very close second to LinkedIn Groups (it may actually be more important to your business). Leverage their energy Look for relevance (blogsearch.google.com) Look for high PageRank (use the Quirk SearchStatus Tool) Consistency is Key Track your comments (BackType, Cocomment, Disqus, Intense Debate)

Comment marketing is a very close second to LinkedIn Groups (it may actually be more important to your business).

Leverage their energy

Look for relevance (blogsearch.google.com)

Look for high PageRank (use the Quirk SearchStatus Tool)

Consistency is Key

Track your comments (BackType, Cocomment, Disqus, Intense Debate)

How many use it each month? Compete.com was 2.6 million per month a year ago, now it is nearly 24 million Vocabulary: Twitter Name/Handle Tweet Follow Direct Message Re-Tweet Favorites Block

How many use it each month?

Compete.com was 2.6 million per month a year ago, now it is nearly 24 million

Vocabulary:

Twitter Name/Handle

Tweet

Follow

Direct Message

Re-Tweet

Favorites

Block

How To Use Twitter? The mechanics of Twitter Don't miss the opportunity (set alerts - TweetDeck) Preserve Account for Business (HootSuite, TweetFunnel) Following the right people (Search.Twitter.com) Following Ratio (3 Followers to 4 Following) Contribute to the community Consistent, metered participation (HootSuite, TweetFunnel) Ratio of Self-Serving to Other Tweets (1:6) You First, Company Second United Breaks Guitars

The mechanics of Twitter

Don't miss the opportunity (set alerts - TweetDeck)

Preserve Account for Business (HootSuite, TweetFunnel)

Following the right people (Search.Twitter.com)

Following Ratio (3 Followers to 4 Following)

Contribute to the community

Consistent, metered participation (HootSuite, TweetFunnel)

Ratio of Self-Serving to Other Tweets (1:6)

You First, Company Second

United Breaks Guitars

Facebook Pages This is a fairly recent development, allowing businesses to interact within Facebook. Get Started - you need 100 Fans to be eligible for a vanity URL (facebook.com/yourcompanyname) Move-in Invite everyone you know that could benefit from your business Be consistent, but don't over do it

This is a fairly recent development, allowing businesses to interact within Facebook.

Get Started - you need 100 Fans to be eligible for a vanity URL (facebook.com/yourcompanyname)

Move-in

Invite everyone you know that could benefit from your business

Be consistent, but don't over do it

The Long Tail

Reading (If I had to pick 3 books) The Cluetrain Manifesto by Levine, Locke, Searls & Weinberger The Long Tail by Anderson Groundswell by Li & Bernoff

The Cluetrain Manifesto

by Levine, Locke, Searls & Weinberger

The Long Tail

by Anderson

Groundswell

by Li & Bernoff

The End