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2014
Video Marketing
& Why It’s So
Important
Just 1 minute of
video is the
equivalent to
3500 web pages
That’s 1.8
words!
[source: comScore]

million
What ya reading for?
People visiting your site
don’t want to read pages
of info. They want you to
meet and greet them and
...
Keep it short
The shorter your video the more likely
people will watch it.
Under 3 minutes is good.
Under 2 minutes is bet...
85% of Internet
Users watch online
video.
[source: comScore]
100 million
video views
each day.
[source: comScore]
There will be 73.3
million mobile video
viewers during 2014,
up 20% from 2012.
[source: eMarketer]
58% of B2B marketers
rate videos as the
most effective content
marketing tactic
[source MarketingProfs, Content Marketing ...
34% more chance
of customers sharing on
Social networks
if video is
under 1 min.
[source: comScore]
33% of your audience
will leave after 30
seconds so grab their
attention early!
The latest Video Trend
Video Business Cards
• The latest craze in digital marketing,
your own vidcard. This video business...
• Share on websites, email, youtube,
QR Codes and social media.
Still Not Convinced?

64%
That’s how much more likely website
visitors are to buy a product on an
your site after watching...
www.zapplab.net
So, contact us today for more information
and tips and see your business grow
through the power of video m...
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Video Marketing 2014

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Video Marketing Trends for 2014. If you would like to find out more please contact us at zapplab.net

Published in: Marketing, Business, Technology
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Transcript of "Video Marketing 2014"

  1. 1. 2014 Video Marketing & Why It’s So Important
  2. 2. Just 1 minute of video is the equivalent to 3500 web pages That’s 1.8 words! [source: comScore] million
  3. 3. What ya reading for? People visiting your site don’t want to read pages of info. They want you to meet and greet them and tell them what you do in under 1minute.
  4. 4. Keep it short The shorter your video the more likely people will watch it. Under 3 minutes is good. Under 2 minutes is better. Under 1 minute is perfect.
  5. 5. 85% of Internet Users watch online video. [source: comScore]
  6. 6. 100 million video views each day. [source: comScore]
  7. 7. There will be 73.3 million mobile video viewers during 2014, up 20% from 2012. [source: eMarketer]
  8. 8. 58% of B2B marketers rate videos as the most effective content marketing tactic [source MarketingProfs, Content Marketing Institute & Brightcove]
  9. 9. 34% more chance of customers sharing on Social networks if video is under 1 min. [source: comScore]
  10. 10. 33% of your audience will leave after 30 seconds so grab their attention early!
  11. 11. The latest Video Trend Video Business Cards • The latest craze in digital marketing, your own vidcard. This video business card will deliver your message in under a minute including: • Your Logo • Contact details
  12. 12. • Share on websites, email, youtube, QR Codes and social media.
  13. 13. Still Not Convinced? 64% That’s how much more likely website visitors are to buy a product on an your site after watching a video. Customers who view videos stay on the site an average of 2 minutes longer, comScore says.
  14. 14. www.zapplab.net So, contact us today for more information and tips and see your business grow through the power of video marketing. info@zapplab.net
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