Baglanbekova AiaulymBiketova ShynarAbusharip Zhanibek219 group
The media plays a substantial role in thedevelopment of government. The media gives peopleaccess to be able to choose a political party, deviseattitudes on government parties and governmentdecisions, and manage their own interests.
The recent history of Kazakhstans media is anintegral part of the political history of theKazakhstan government. Viewing them in abunch, you will notice that it is at the junctionof the political history of the republic with thehistory of their own press are some landmarksor milestones in a natural way which representthe elements of a fairly clear periodization.Recall that in her calendar milestones serve aspolitical developments and events, and factsabout the actual Kazakh media, and can notalways be clearly separated from one another.
Kazakhstan has the main political date in country`shistory:16 th December 1986.Mass Media, begins the ascent - When smoothand spurts - towards greater and greater diversity in the press anddiscordant, to more and more of her freedom. The Jeltoqsan or"December" of 1986 were riots in response to General Secretary MikhailGorbachevs dismissal .
The majority of Kazakhstan citizens (44.7 percent)trust TV more than printed media. The level of trustto Internet-based sources of information is 17.4percent. This is 7 percent less than their trust to theInternet in general. At the same time, the citizenshave a relatively high trust to newspapers (14.5percent)
The argument that the mass media have a direct effect onBritish politics is certain.There is much evidence about where the electorate gathertheir political information from, with surveys showing thattelevision is most peoples primary source of politicalinformation (60% to 70%) with the press coming in at adistant second on 25% to 30% .
It would be hard to overestimatethe importance of mass mediain the U.S. electoral process.National television networksreach 99 percent of all Americanhomes. The content andemphasis of their coverage areamong the most powerfulfactors in determining howvoters perceive the candidatesand their issues.
As way ofcommunicating moredirectly withvoters, candidates buytelevision and radioadvertising time. In USAin the 2008 presidentialelection, presidentialcandidates spent 2.4billion dollars, withabout 60 percent of itgoing to advertising.
Studies have that broadcast media devote mostof their coverage to the competition betweenthe candidates rather than providing anexplanation of issues and the candidates’stances on them. Eager to attractviewers, broadcasters focus on dramaticmoments that highlight candidates’mistakes, attack on opponents and suggestionsof scandal or problem .
Media is the most important tool createdby people to influence and to form publicopinion. Since, media is called to exposeillegal actions, people believe ininformation objectivity and thus, behavein a corresponding way. That is, they aresupposed to accept the situation withinthe state, as the media inform them. Byobserving the situation in mass mediasphere it can be said thatusually, conditions of media existenceforce them to be not objective, andmainly follow political actors becausethey own most media.