NMDL final
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NMDL final






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  • Developed the first specialist shoes in 1925 w/ Track and Field hand forged spikes and Adis first football boot with nailed studsDassler’s designed show spikes are debuted at the 1928 Amsterdam Olympic Games- Adi works closely with the athletes to optimize the quality of the shoes and provide the best support for his athletes700 patents

NMDL final NMDL final Presentation Transcript

  • 3 Stripe Campaign
    Online Integration Campaign Guide
    - AH Advertising -
  • Adidas Corporation history
    The Adidas company was founded by Adolf (Adi) Dassler on three basic principles:
    1. To produce the best show to serve the athletes needs
    2. the protect the athlete from injury
    3. to make the product durable
    Developed the first specialist shoes in 1925
  • “3 Stripe Campaign”
    Integrate the 3 main aspects of the Adidas brand with 3 main social media outreach tools.
  • /Blog
    Adidas and it’s brands all have Twitters
    Promotion codes via Tweeting
    Re-tweet to recieve
  • With millions of hits each day, starting a campaign through YouTube would be the best show for Adidas
    The company was founded with Dassler working side by side with athletes to help design the ultimate in footwear to help they excel in their athletic fields
    Hold a contest- Adidas fans(in this case aimed at college aged people) upload videos of themselves wearing and using Adidas products showing off
    Example video
    Integrate videos with Facebook voting
  • Adidas Original Fan page- 2.7 Million “fans”
    Allow fans to completely control the future of this brand
    Once videos are uploaded to YouTube and watched, have them put their links into their statuses
    Fan Pages
    Hold contest- Adidas fans on Facebook vote  for winning video
  • Outside promotion
    College campus parties
    Video contest winners would have Adidas supported events/parties on their campus to celebrate the brand and bringing the company and it’s customers together
  • Social Media Policy
    The Purpose: to ensure complete satisfaction of both the Adidas brand and it’s valued customers and fans.
    The truth must be told- In keeping with the brand and it’s ideals, only positive actions and images will be used with the brand
    All videos must be suitable for all ages to view- including language and imagery
    Facebook comments will be deleted if considered spam or defamatory
  • Adidas SEO /measuring
    Track visits to social media websites
    Monitoring via websites such as Social Mention, etc.
    Facebook comments/ fans taken into account
    YouTube views and comments
  • Budget proposal