You are the target of marketing strategies based on CRM ideas from companies world wide, such as: • Marketing mail in the Inbox • Marketing flyers in your postal mailbox • Advertisements on television, billboards, and online
CRM's focus turns good customers into advocates of the company and prevents a departing customer from becoming a terrorist.
عن طريق معرفه مشاكل العميل وتاريخهم مع الشركه والمساعده فى تحقيق الرضاء عن الشركه
What is CRM? We experience CustomerRelationship Management (CRM) every day.
CRM is Concepts, Ideas, Strategy "CRM is a strategy used to learn more about customers needs and behavior to develop stronger relationships with them." (Source: CRM Research Center)
Experts do not agree on all the finepoints defining CRM. However, all the definitions are customer focused.
CRM Disciplines Act on Learn FromKnow Your What you What youCustomer Know Know
Types of CustomersAdvocate TerroristCustomers Customers Praises the companys Defames the company service, products, and and its service at everysupport. This customeracts as a loyal supporter opportunity. of the company.
CRMs focus turns good customers intoadvocates of the company and preventsa departing customer from becoming a terrorist.
Companies strive to move customers to higher loyalty and profitability levels. CRM can move customers toward the first quadrant (Area 1), improving customer loyalty and profit.
So How To Focus on Customers?- Obtain correct customer data.- One to One Contact.- Collect Information / Personal Communication- Product Customization.- Learning Relationships.
The customers loyalty and lifetime value isincreased by using CRM correctly to knowthe customer, understand their needs, and help the customer grow.