Company ProfileProprietary and Confidential
2Introduction Capitalizing on the demanding and dynamic natureof the Electronics, Telecom & FMCG industriesin the region,...
3Worldwide Coverage Over the years, CAP has managed to expandthroughout the Middle East, and Africa. Thecompany’s corpora...
4MENA - Coverage CAP currently operates in 12 countries and has a total workforce ofover 350 full time staff members.CAP ...
5Our TeamThe most important element in ensuring success of any project are its Human Resources. CAP has a track record of...
6CAP Professional ServicesPROFESSIONAL SERVICES: Retail Audit Surveys In Store Training Merchandising / Branding Road ...
7Market SurveyBoth Male & Female Surveyors collect marketdata on promotions, product, price and otherkey information. Samp...
8Product SamplingMarket Research
9CAP Field Officers provide clients with market feedback on the Road shows status.AuditRoad shows Audit
10Event AuditMarket ResearchThird party agencies are auditedon their efficiency and delivery ofwork as per the clients cri...
11Branding & MerchandisingPS ServicesCAP handles the Field Branding Services on behalf of its clients to maintain the same...
12CAP Field Officers deploystickers, standees, brochures and different types ofPOSM to key outlets.BrandingIn Store POSM B...
13CAP Field Officers provide clients with marketfeedback on the POSM branding status.BrandingIn Store POSM Branding
14BrandingPOSM Deployment14Brochure & Poster Deployment
15Incentive & Gift Item DistributionPS ServicesCAP Brand Ambassadors explain incentive mechanics and distribute gift items...
16Marketing CampaignsPS Services
17Road ShowsPS ServicesEverything from renting the Mall location, hiring thePromoters, Designing & Producing the stands is...
18PromotersPS ServicesProfessional; Friendly; Passionate; Enthusiastic and Target Oriented Promoters
19PromotersPS ServicesCAP provides top ModelPromoters for major events.
20CAP Field Officers provide regular training to the outlet sales managers andsales men on new product launches on a conti...
21Retail RelationshipPS ServicesCAP Field Officers are the Brand Ambassadors in the market. They have developed personalre...
22CAP Call Center Team Over the years, CAP has managed toexpand its Call Center Services throughoutthe Middle East, and A...
233D Sign BoardsOutdoor GraphicsOur teams take measurements, obtainall necessary government approvalsand install the 3D gr...
24In Store BrandingIndoor GraphicsWall, Pillar &Fish Tankbranding
25Market IntelligencePS ServicesCAP is invariably the first to inform the Clients about:• Any Competitor Road shows, new m...
26Mystery Shopper ProgramsPS ServicesCAP acts as a shopping expert on theground, either for competitive information orpers...
27Other Professional ServicesPS ServicesSAMPLING – PROMOTIONS – INCENTIVE PROGRAMS – MARKETING CAMPAIGNSCAP provides full ...
Proprietary & Confidential 28We are Online – Below & Through the Line!
29Hand Held DevicesCAP currently uses the help of our in house developed HandHeld System to track information. Previously,...
30Hand Held Data CollectionOnline ServicesAll data can be collected using hand held PDA’s equipped with each Filed Officer...
31CAP - OnlineWeb Based ReportsWeb based reports, Digital Mapping andCustom made PDA Applications are part ofthe services ...
32CAP - OnlineWeb Based ReportsDaily / Weekly / Monthly reports and presentations are uploaded on the CAPwebsite where all...
33Web Site Screen ShotsWeb Based ReportsInformation is easilysorted byCountry, City, Outletor date:* All numbers previewed...
34Web Site Screen ShotsWeb Based ReportsGraphs, charts and tables areautomatically developed.* All numbers previewed are o...
3535Photo DocumentationCAP Enterprise SolutionsPhotos of everyvisit will beuploaded at theend of everyday. This willallow ...
3636Video DocumentationCAP Enterprise SolutionsVideos of events areuploaded on the CAPwebsite for onlineviewing.This is an...
37Digital MappingDigital MappingCAP can provide digital mapping ofoutlets using Google Maptechnology, which can be used to...
Google Earth MappingDigital MappingColor Coding:Green = Class ABlue = Class BRed = Class COutlet details pops up when you ...
39CAP OverviewThe ProcessAMAMAMAMOUTLETSCAPArea Managers CAPBack OfficeFeedback&Action orderResearched info.Transfer dataD...
40MEDIA SOLUTIONS40
41CAP Professional ServicesPS Services Category Banners Trolley Advertising Apron Branding Escalator Branding Washroo...
42Hypermarket MediaCategory BannersExclusive branding in all137 Hyper Panda &Panda Supermarketsacross the entire KSA.42
43Hypermarket MediaCategory Banners43
5/16/2013 44Hypermarket MediaAisle Banner / Aisle Dressing
5/16/2013 45Hypermarket MediaFloor Sticker
5/16/2013 46Hypermarket MediaFreezer Branding
47CAP VALUESCompany ValuesExceptional Client ServicingQuick Response TimeProfessional ReportingCost Effective MeasuresExce...
48Our PartnersCAP Partners
49Media ClientsMedia Partners
Thank you!www.capesolution.com
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CAP Enterprise Solutions Company Profile

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We are a Field Marketing & Media Agency with our Regional Headquarters in the UAE and have a presence in 12 countries across the Middle East & Africa. We specialize in BTL Field Marketing Solutions with a focus on execution in the retail trade space, man-power outsourcing and Media Solutions to many multi-nationals and large scale local clients. In addition, we have a Media division in KSA with exclusive media rights in Panda, the leading supermarket chain in Saudi Arabia.

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CAP Enterprise Solutions Company Profile

  1. 1. Company ProfileProprietary and Confidential
  2. 2. 2Introduction Capitalizing on the demanding and dynamic natureof the Electronics, Telecom & FMCG industriesin the region, CAP Enterprise Solutions has beenable to provide a centralized, yet regional FieldMarketing & Media offerings. We deliversupport and marketing solutions with localknowledge. Today, the company offers highly-sophisticateddata capturing and market gatheringmethods, uniquely designed systems and servicesto fulfill the escalating need for efficient, reliableand cost-effective real time data.
  3. 3. 3Worldwide Coverage Over the years, CAP has managed to expandthroughout the Middle East, and Africa. Thecompany’s corporate headquarters is in theUAE which oversees all Middle East andAfrican operations. CAP currently operates in 12 countries andhas a total workforce of over 350 full timestaff members. Our qualified professionals ofWestern, Middle-Eastern and Asianbackgrounds enable us to provide clientswith consistency across regions in superiorfield marketing services.CAP Coverage
  4. 4. 4MENA - Coverage CAP currently operates in 12 countries and has a total workforce ofover 350 full time staff members.CAP Coverage- UAE (H.O) - Saudi Arabia- Egypt - Kuwait- Bahrain - Oman- Qatar - Jordan- Tunisia - Morocco- Kenya - Sudan
  5. 5. 5Our TeamThe most important element in ensuring success of any project are its Human Resources. CAP has a track record of success in the Field Marketing & Promotion business. Professional and focused merchandising is synonymous to market growth and success andcan only be achieved by professional team members delivering top quality service at alltimes.CAP AREA MANAGERS / BRAND AMBASSADORS / PROMOTERS / MERCHANDISERS/ FIELD OFFICERS A team of well trained experienced members Recruitment Training Supervision ManagementCAP effectively monitors & manages all team members to ensure delivery of allpredefined objectives.The CAP Team
  6. 6. 6CAP Professional ServicesPROFESSIONAL SERVICES: Retail Audit Surveys In Store Training Merchandising / Branding Road Shows In Store Promoters Sampling / Promotions Mystery Shopper Programs POSM & Gift Item Production Incentive & Loyalty Programs Call Center ServicesPS Services Media Solutions forSupermarkets / Hypermarkets: Category Banners Trolley Advertising Aisle Banner Aisle Dressing Floor Stickers Freezer Branding Apron BrandingIN STORE MEDIA SOLUTIONS:
  7. 7. 7Market SurveyBoth Male & Female Surveyors collect marketdata on promotions, product, price and otherkey information. Samples are also distributedaccording to the brief.Market Research
  8. 8. 8Product SamplingMarket Research
  9. 9. 9CAP Field Officers provide clients with market feedback on the Road shows status.AuditRoad shows Audit
  10. 10. 10Event AuditMarket ResearchThird party agencies are auditedon their efficiency and delivery ofwork as per the clients criteria.Full report and analysis isprovided on the overall eventincluding photos and videos.
  11. 11. 11Branding & MerchandisingPS ServicesCAP handles the Field Branding Services on behalf of its clients to maintain the same picture andalways deliver the right message.Smart Branding is adopted to ensure consistency. Key focus is given on Eye Level & Goldenlocations for In Store Branding opportunities.
  12. 12. 12CAP Field Officers deploystickers, standees, brochures and different types ofPOSM to key outlets.BrandingIn Store POSM Branding
  13. 13. 13CAP Field Officers provide clients with marketfeedback on the POSM branding status.BrandingIn Store POSM Branding
  14. 14. 14BrandingPOSM Deployment14Brochure & Poster Deployment
  15. 15. 15Incentive & Gift Item DistributionPS ServicesCAP Brand Ambassadors explain incentive mechanics and distribute gift items to the market.
  16. 16. 16Marketing CampaignsPS Services
  17. 17. 17Road ShowsPS ServicesEverything from renting the Mall location, hiring thePromoters, Designing & Producing the stands is done bythe CAP team.Working through the CAP network a regional Road Showcan be easily managed simultaneously.
  18. 18. 18PromotersPS ServicesProfessional; Friendly; Passionate; Enthusiastic and Target Oriented Promoters
  19. 19. 19PromotersPS ServicesCAP provides top ModelPromoters for major events.
  20. 20. 20CAP Field Officers provide regular training to the outlet sales managers andsales men on new product launches on a continuous basis.TrainingProfessionally trained FieldOfficers provide salesmenand sales managers withinformation & highlights ofthe products key features.In Store Training – Product Knowledge
  21. 21. 21Retail RelationshipPS ServicesCAP Field Officers are the Brand Ambassadors in the market. They have developed personalrelationships with the Trade which enables them to easily collect data and conduct their work.Data Collection on stockavailability, claimedsales, shelf share, etc.Easier/ Faster/ CheaperBranding: at the mostsuitable area in the outlet.Balanced Distribution ofPOSM in all outlets• On Time• Avoid wastage of POSM• Depending on the footfall
  22. 22. 22CAP Call Center Team Over the years, CAP has managed toexpand its Call Center Services throughoutthe Middle East, and Africa. CAP provides all Field Officers withbusiness cards that contain the contactcenter number for any inquires from themarket.Call Center ServicesWe manage talented agents deliveringboth incoming and outgoing calls.
  23. 23. 233D Sign BoardsOutdoor GraphicsOur teams take measurements, obtainall necessary government approvalsand install the 3D graphic signboards
  24. 24. 24In Store BrandingIndoor GraphicsWall, Pillar &Fish Tankbranding
  25. 25. 25Market IntelligencePS ServicesCAP is invariably the first to inform the Clients about:• Any Competitor Road shows, new models & creative POSM.• Impact/ Analyses of the activity on the competitor sale which provides a guideline toon what technique works in which area of trade.
  26. 26. 26Mystery Shopper ProgramsPS ServicesCAP acts as a shopping expert on theground, either for competitive information orpersonal brand information.Clients decide what they want checked out. CAPdoes the work, the target never knows that they arebeing evaluated or checked out!
  27. 27. 27Other Professional ServicesPS ServicesSAMPLING – PROMOTIONS – INCENTIVE PROGRAMS – MARKETING CAMPAIGNSCAP provides full Sampling, Promotions, Incentive programs and completemarketing campaigns and it has a long and solid proven track record in theseareas.Incentive Programs Marketing Campaigns
  28. 28. Proprietary & Confidential 28We are Online – Below & Through the Line!
  29. 29. 29Hand Held DevicesCAP currently uses the help of our in house developed HandHeld System to track information. Previously, Audit Formswere filled out during every visit and data was captured atthe end of each day, CAP presently equips each of its FieldOfficers with the latest hand held PDA devices. This enablesthe team to conduct their work with the Hand Held Devicesthat will be uploaded to the CAP web site at the end of eachworking day. Not only does this reduce duplication ofefforts, but also the system allows the Filed Officers to focusmore on the job at hand.Online Services
  30. 30. 30Hand Held Data CollectionOnline ServicesAll data can be collected using hand held PDA’s equipped with each Filed Officer. The data is easily uploadedto the website with photos at the end of the assigned visits where it can be viewed online instantly.
  31. 31. 31CAP - OnlineWeb Based ReportsWeb based reports, Digital Mapping andCustom made PDA Applications are part ofthe services the CAP IT division provide
  32. 32. 32CAP - OnlineWeb Based ReportsDaily / Weekly / Monthly reports and presentations are uploaded on the CAPwebsite where all Clients and team members are able to view them through theLOGIN page.Please visit www.capesolution.comEvery Client has a unique username andpassword allowing them to access only limiteddata according to Senior managements brief.
  33. 33. 33Web Site Screen ShotsWeb Based ReportsInformation is easilysorted byCountry, City, Outletor date:* All numbers previewed are only forsampling purposes, no real data is used.Required reportsare selected:
  34. 34. 34Web Site Screen ShotsWeb Based ReportsGraphs, charts and tables areautomatically developed.* All numbers previewed are only forsampling purposes, no real data is used.
  35. 35. 3535Photo DocumentationCAP Enterprise SolutionsPhotos of everyvisit will beuploaded at theend of everyday. This willallow managersto view thestatus of theoutlets on adaily basis.* All numbers previewed are only forsampling purposes, no real data is used.
  36. 36. 3636Video DocumentationCAP Enterprise SolutionsVideos of events areuploaded on the CAPwebsite for onlineviewing.This is an excellentchance for clients tosee the video inaddition to the photosto have a betterpicture of what istaking place at thesite.
  37. 37. 37Digital MappingDigital MappingCAP can provide digital mapping ofoutlets using Google Maptechnology, which can be used to locateoutlets on a real geographical map.Digital maps allow clients to have anoverview of the location of the outletsalong with all required details includingpictures.
  38. 38. Google Earth MappingDigital MappingColor Coding:Green = Class ABlue = Class BRed = Class COutlet details pops up when you click on any outlet marker
  39. 39. 39CAP OverviewThe ProcessAMAMAMAMOUTLETSCAPArea Managers CAPBack OfficeFeedback&Action orderResearched info.Transfer dataDaily &Bi-weeklyReportsAcceptedDistributorAction Taken!!!Daily improvementClient
  40. 40. 40MEDIA SOLUTIONS40
  41. 41. 41CAP Professional ServicesPS Services Category Banners Trolley Advertising Apron Branding Escalator Branding Washroom / ClinicsIn Store Media Solutions for Supermarkets / Hypermarkets:41
  42. 42. 42Hypermarket MediaCategory BannersExclusive branding in all137 Hyper Panda &Panda Supermarketsacross the entire KSA.42
  43. 43. 43Hypermarket MediaCategory Banners43
  44. 44. 5/16/2013 44Hypermarket MediaAisle Banner / Aisle Dressing
  45. 45. 5/16/2013 45Hypermarket MediaFloor Sticker
  46. 46. 5/16/2013 46Hypermarket MediaFreezer Branding
  47. 47. 47CAP VALUESCompany ValuesExceptional Client ServicingQuick Response TimeProfessional ReportingCost Effective MeasuresExcellent Relationships with the Market
  48. 48. 48Our PartnersCAP Partners
  49. 49. 49Media ClientsMedia Partners
  50. 50. Thank you!www.capesolution.com

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