• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Itec410 lec2
 

Itec410 lec2

on

  • 465 views

ITEC N410 Lecture 2

ITEC N410 Lecture 2

Statistics

Views

Total Views
465
Views on SlideShare
336
Embed Views
129

Actions

Likes
0
Downloads
9
Comments
0

1 Embed 129

http://mylearn.hct.ac.ae 129

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Itec410 lec2 Itec410 lec2 Presentation Transcript

    • 1 ITEC 410Current Technologies Categories of E-Business Models Factors Affecting E-Business Success
    • Learning Objectives Discuss the Five Categories of e-Business Models: – B2C – B2B – B2G – C2C – C2BCreating a Winning E-Business 2Second Edition, Chapter 1
    • Learning Objectives (continued)  Discuss the Factors that affect e-Business Success – The Network Effect – Innovative Marketing Ideas – Scalability – Ease of Entry into Electronic Markets – Ability to quickly adapt to Marketplace ChangesCreating a Winning E-Business 3Second Edition, Chapter 1
    • E-Business Basics  E-commerce – Process of buying or selling goods or services across a telecommunications network  E-business – Widest spectrum of business activities using Internet and Web technologies  Many technologies facilitate e-business – Electronic Funds Transfer (EFT) – Electronic Data Interchange (EDI) – Internet / World Wide WebCreating a Winning E-Business 4Second Edition, Chapter 1
    • E-Business Models  Business models – How a company conducts business in order to generate revenue – Widespread access to the Internet and Web allows companies to adapt old models and create new ones  E-business models are often categorized by type of customerCreating a Winning E-Business 5Second Edition, Chapter 1
    • E-Business Models (continued)Creating a Winning E-Business 6Second Edition, Chapter 1
    • E-Business Models (continued)  Business-to-consumer (B2C) – Retail sales (e-retail) including airline tickets, entertainment venue tickets, hotel rooms, stock purchases, diet and fitness programs  Brick-and-mortar companies are moving to brick-and click companies – Sears, Best Buy, Barnes & Noble, the Gap  Pure-play e-retailers and catalog merchants – Amazon.com, eBags, Harry and DavidCreating a Winning E-Business 7Second Edition, Chapter 1
    • E-Business Models (continued)Creating a Winning E-Business 8Second Edition, Chapter 1
    • E-Business Models (continued)Creating a Winning E-Business 9Second Edition, Chapter 1
    • E-Business Models (continued)Creating a Winning E-Business 10Second Edition, Chapter 1
    • E-Business Models (continued)  Business-to-business (B2B) – Businesses selling to other businesses – Online stores, such as Office Depot, Staples – Internet and Web technologies • Web hosting • Web design • Hardware and software • ConsultingCreating a Winning E-Business 11Second Edition, Chapter 1
    • E-Business Models (continued)  Business-to-business (B2B) – Online trading communities for vertical markets – Exchanges, aggregators, auctions • Virtual marketspaces for buyers and sellers • Elance, ATLA Exchange, Business.com, HedgeHogCreating a Winning E-Business 12Second Edition, Chapter 1
    • E-Business Models (continued)Creating a Winning E-Business 13Second Edition, Chapter 1
    • E-Business Models (continued)Creating a Winning E-Business 14Second Edition, Chapter 1
    • E-Business Models (continued)Creating a Winning E-Business 15Second Edition, Chapter 1
    • E-Business Models (continued)  Business-to-government (B2G) – Businesses provide a marketspace for other businesses and government agencies – Bidmain, B2GMarketsCreating a Winning E-Business 16Second Edition, Chapter 1
    • E-Business Models (continued)Creating a Winning E-Business 17Second Edition, Chapter 1
    • E-Business Models (continued)  Consumer-to-consumer (C2C) – Consumers sell or exchange products and services directly with other consumers – Auctions, online classified ads, expert information exchanges • eBay, American Boat Listing, TraderOnline.com, AllExpertsCreating a Winning E-Business 18Second Edition, Chapter 1
    • E-Business Models (continued)Creating a Winning E-Business 19Second Edition, Chapter 1
    • E-Business Models (continued)Creating a Winning E-Business 20Second Edition, Chapter 1
    • E-Business Models (continued)  Consumer-to-business (C2B) – Reverse auctions in which a single consumer names his or her own price for products or services – Consumer’s offer made to multiple businesses, which can accept or decline offer – Priceline.comCreating a Winning E-Business 21Second Edition, Chapter 1
    • E-Business Models (continued)Creating a Winning E-Business 22Second Edition, Chapter 1
    • Factors Affecting E-Business Success  The network effect – Total value of a product, service, or technology grows as more and more people use it • Telephone system example – Single telephone has no value; as more people join the telephone system, the value of each telephone increases • uBid online auction site example – As more people participate, the auction site becomes more valuable to buyers and sellersCreating a Winning E-Business 23Second Edition, Chapter 2
    • Factors AffectingE-Business Success (continued)Creating a Winning E-Business 24Second Edition, Chapter 2
    • Factors AffectingE-Business Success (continued)Creating a Winning E-Business 25Second Edition, Chapter 2
    • Factors AffectingE-Business Success (continued)  Innovative marketing ideas – Hotmail and viral marketing example • Hotmail users grew at a rapid rate because of electronic word of mouth coupled with the network effect • Electronic word of mouth or viral marketing spreads from user to user in the same way a human virus spreads from person to personCreating a Winning E-Business 26Second Edition, Chapter 2
    • Factors AffectingE-Business Success (continued)Creating a Winning E-Business 27Second Edition, Chapter 2
    • Factors AffectingE-Business Success (continued)  Scalability – Ability of a business to function well in the face of rapid growth • Systems and procedures meet customers needs • AllAdvantage e-business failure example – E-business idea: Paying for users to browse the Web and view advertising – Millions of customers signed on; advertisers did not – No scalability with rapid growth in customersCreating a Winning E-Business 28Second Edition, Chapter 2
    • Factors AffectingE-Business Success (continued)  Ease of entry into electronic markets – Low-cost technologies make it easy to create new e-businesses – eBay and online auction example • Easy for consumers to interact at auction site • Web auction software is cheap and easy to install /maintain • E-businesses earn commissions without having to manage, warehouse, and distribute productsCreating a Winning E-Business 29Second Edition, Chapter 2
    • Factors AffectingE-Business Success (continued)Creating a Winning E-Business 30Second Edition, Chapter 2
    • Factors AffectingE-Business Success (continued)  Ability to quickly adapt to marketplace changes – Rapid knowledge transfer – Need to make decisions quickly – Exploit new ideas and opportunities – Handle new challenges • Amazon.com is an example of ongoing evolution from a basic e-business ideaCreating a Winning E-Business 31Second Edition, Chapter 2
    • Factors AffectingE-Business Success (continued)Creating a Winning E-Business 32Second Edition, Chapter 2
    • End of Lecture 02  33