Write Your Press Release Now!

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Epiphanies, Inc.'s events and news release content have been featured in nearly every print media outlet in New Hampshire - and online across the nation! Bring your laptops and notepads, as Epiphanies …

Epiphanies, Inc.'s events and news release content have been featured in nearly every print media outlet in New Hampshire - and online across the nation! Bring your laptops and notepads, as Epiphanies Co-owners and Allies in Possibility Allen and Lani Voivod walks you through the exact process they use to create attention grabbing press releases. By the end of this session, you'll know what you need to know to draft a snappy press release for your own business or organization.

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  • Hi Tina! Sometimes the embedding of videos and slides doesn't come through on mobile for the site on which they're embedded, which is why we always include a direct link to the source as well as the embed. In Slideshare's case, they have a mobile-optimized version that looks quite nice. :)
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  • Thanks Allen, for posting the slides and also showing me how easy it is to embed a PowerPoint presentation as it's still easier to create these than webpages ... although I'm wondering, having gone to a 'responsive' presentation last night at SilverTech, how slides display on a smart phone?
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  • 1. #AhaNHWrite Your Release Now! Lani & Allen Voivod Co-Owners and Allies in Possibility Epiphanies, Inc. @AllenVoivod @LaniVoivod Image source: Elvert Barnes on Flickr (CC BY 2.0) Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesInc | @WomenInspiring @EpiphaniesInc /AhaYourself | /WomenInspiringWomen Facebook.com/AhaYourself | facebook.com/PlynouthChamber for Women Inspiring Women (WIWNH.com)
  • 2. Write Your Release Now! #AhaNHComing up… • Headlines guidelines and samples • The 3 paragraph release, deconstructed • The 7-9 paragraph release, also torn apart • Topic possibilities! • Questions and answers Let’s go! Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesInc | @WomenInspiring @EpiphaniesInc /AhaYourself | /WomenInspiringWomen Facebook.com/AhaYourself | facebook.com/PlynouthChamber for Women Inspiring Women (WIWNH.com)
  • 3. Write Your Release Now! #AhaNHAbout Epiphanies, Inc. • In biz since 2004 • Online marketing, social media through training, consulting, workshops • Host “A-Ha!” Summit, the largest annual NH social media conference Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesInc | @WomenInspiring @EpiphaniesInc /AhaYourself | /WomenInspiringWomen Facebook.com/AhaYourself | facebook.com/PlynouthChamber for Women Inspiring Women (WIWNH.com)
  • 4. Write Your Release Now! #AhaNH Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesInc | @WomenInspiring @EpiphaniesInc /AhaYourself | /WomenInspiringWomen Facebook.com/AhaYourself | facebook.com/PlynouthChamber for Women Inspiring Women (WIWNH.com)
  • 5. Write Your Release Now! #AhaNHHeadlines – Energetic, not Egotistic! • SEO – get a keyword in there • Length – 70 characters for search engines • Your biz name in the headline – but not always… • Straightforward – don’t make ‘em think • Juicy word choices (positive or negative) Put yourself in a seen-it-all editor’s shoes! Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesInc | @WomenInspiring @EpiphaniesInc /AhaYourself | /WomenInspiringWomen Facebook.com/AhaYourself | facebook.com/PlynouthChamber for Women Inspiring Women (WIWNH.com)
  • 6. Write Your Release Now! #AhaNHExamples: • Track Your Truck Offers Easy-to-Use GPS Vehicle Tracking Systems for Businesses • 2010 Victoria’s Secret Fashion Show Reveals Gorgeous Rental Drapes from Rent What? • Doctor Donates Thousands of Flu Shots — Needs Votes To Do More • Tax Preparation Strategy: Take a Nap • Spokane Real Estate Advisor Sees Interest Rate Opportunities For Washington & Idaho Home Buyers Via Tara Geissinger and Christine O’Kelly, Online PR Media Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesInc | @WomenInspiring @EpiphaniesInc /AhaYourself | /WomenInspiringWomen Facebook.com/AhaYourself | facebook.com/PlynouthChamber for Women Inspiring Women (WIWNH.com)
  • 7. Write Your Release Now! #AhaNHThree Paragraph Release Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesInc | @WomenInspiring @EpiphaniesInc /AhaYourself | /WomenInspiringWomen Facebook.com/AhaYourself | facebook.com/PlynouthChamber for Women Inspiring Women (WIWNH.com)
  • 8. Write Your Release Now! #AhaNHParagraph #1 – All the basics If this was the only thing you read, you could be a part of it. Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesInc | @WomenInspiring @EpiphaniesInc /AhaYourself | /WomenInspiringWomen Facebook.com/AhaYourself | facebook.com/PlynouthChamber for Women Inspiring Women (WIWNH.com)
  • 9. Write Your Release Now! #AhaNHParagraph #2 – The Details You eat there, you don’t pay extra, and your bill supports youth baseball. Valuable/interesting items that also raise funds for the group – more reason to go! Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesInc | @WomenInspiring @EpiphaniesInc /AhaYourself | /WomenInspiringWomen Facebook.com/AhaYourself | facebook.com/PlynouthChamber for Women Inspiring Women (WIWNH.com)
  • 10. Write Your Release Now! #AhaNHParagraph #3 – Admin Stuff Consider this the “fine print” of the release. Things that go here: Pricing, limits to availability, deadlines, instructions, contact information, links for more details. Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesInc | @WomenInspiring @EpiphaniesInc /AhaYourself | /WomenInspiringWomen Facebook.com/AhaYourself | facebook.com/PlynouthChamber for Women Inspiring Women (WIWNH.com)
  • 11. Write Your Release Now! #AhaNH7-9 Paragraph Release: 1. Hooky opening paragraph – positioning statement, awesome stats 2. ID Ideal Audience and give the basics 3. Call to action paragraph – what you want the reader to do, and how 4. Quote from business releasing the PR 5. Details about what you’re promoting – adding the enticement for why the reader needs to act on your press release 6. Second quote – from another company rep, or a partner/ally 7. Hint at something bigger 8. Repeat/rephrase the call to action Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesInc | @WomenInspiring @EpiphaniesInc /AhaYourself | /WomenInspiringWomen Facebook.com/AhaYourself | facebook.com/PlynouthChamber for Women Inspiring Women (WIWNH.com)
  • 12. Write Your Release Now! #AhaNHParagraph #1 – The Hook Here, you’re speaking as much to the editor as you are to the target audience for your release. Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesInc | @WomenInspiring @EpiphaniesInc /AhaYourself | /WomenInspiringWomen Facebook.com/AhaYourself | facebook.com/PlynouthChamber for Women Inspiring Women (WIWNH.com)
  • 13. Write Your Release Now! #AhaNHParagraph #2 – Ideal Audience and Basics You ID the Ideal Audience. Editor decides if that overlaps his/her audience; readers self-select whether it applies to them. Plus, you state what this release is all about. Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesInc | @WomenInspiring @EpiphaniesInc /AhaYourself | /WomenInspiringWomen Facebook.com/AhaYourself | facebook.com/PlynouthChamber for Women Inspiring Women (WIWNH.com)
  • 14. Write Your Release Now! #AhaNHParagraph #3 – Call to Action Tell them what you want them to do (download the report) and how to do it (go to FB Page). Flagging it as a freebie provides additional incentive to take action. Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesInc | @WomenInspiring @EpiphaniesInc /AhaYourself | /WomenInspiringWomen Facebook.com/AhaYourself | facebook.com/PlynouthChamber for Women Inspiring Women (WIWNH.com)
  • 15. Write Your Release Now! #AhaNHParagraph #4 – First Quote This is often a mini-mission statement. Why are you doing this, and what’s the benefit for a reader of the release that’s worth them taking action on your release? Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesInc | @WomenInspiring @EpiphaniesInc /AhaYourself | /WomenInspiringWomen Facebook.com/AhaYourself | facebook.com/PlynouthChamber for Women Inspiring Women (WIWNH.com)
  • 16. Write Your Release Now! #AhaNHParagraph #5 – Details Give the reader some hints as to what they’re going to get when they follow that call to action. It’s building on the “What’s in it for me?” idea. Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesInc | @WomenInspiring @EpiphaniesInc /AhaYourself | /WomenInspiringWomen Facebook.com/AhaYourself | facebook.com/PlynouthChamber for Women Inspiring Women (WIWNH.com)
  • 17. Write Your Release Now! #AhaNHParagraph #6 – Second Quote (if needed) This quote is part informal testimonial, part positioning into the bigger picture – how the subject of the release fits into a higher-level or longer-range viewpoint. Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesInc | @WomenInspiring @EpiphaniesInc /AhaYourself | /WomenInspiringWomen Facebook.com/AhaYourself | facebook.com/PlynouthChamber for Women Inspiring Women (WIWNH.com)
  • 18. Write Your Release Now! #AhaNHParagraph #7 – Hint at Something Bigger If you don’t have something bigger to offer, you can either skip this or include additional, comparatively less important details about the subject of your release. Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesInc | @WomenInspiring @EpiphaniesInc /AhaYourself | /WomenInspiringWomen Facebook.com/AhaYourself | facebook.com/PlynouthChamber for Women Inspiring Women (WIWNH.com)
  • 19. Write Your Release Now! #AhaNHParagraph #8 – Repeat the CTA Rephrased from its first appearance, reinforces the action you want the reader to take. Also includes the hint from the previous paragraph, so the content flows naturally from one paragraph to another. Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesInc | @WomenInspiring @EpiphaniesInc /AhaYourself | /WomenInspiringWomen Facebook.com/AhaYourself | facebook.com/PlynouthChamber for Women Inspiring Women (WIWNH.com)
  • 20. Write Your Release Now! #AhaNHBoilerplate Testimonial, what you do, for whom who you do it, how you do it, a taste of your vision, and a next step to take. (Above is 63 words.) Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesInc | @WomenInspiring @EpiphaniesInc /AhaYourself | /WomenInspiringWomen Facebook.com/AhaYourself | facebook.com/PlynouthChamber for Women Inspiring Women (WIWNH.com)
  • 21. Write Your Release Now! #AhaNHVariation: The Article Release (Mashup!) 1. Hooky opening paragraph – positioning statement, awesome stats 2. ID Ideal Audience and give the basics 3. Quote from business releasing the PR on why this is timely 4. Introduce and deliver article material 5. Second quote – tying into the bigger vision/mission of your business 6. Hint at something bigger (optional) 7. Call to action paragraph (optional) 8. Boilerplate Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesInc | @WomenInspiring @EpiphaniesInc /AhaYourself | /WomenInspiringWomen Facebook.com/AhaYourself | facebook.com/PlynouthChamber for Women Inspiring Women (WIWNH.com)
  • 22. Write Your Release Now! #AhaNHWhat works for me to write quickly… 1. Call to action, ideal audience, and basics done first 2. Details, to flesh out what we’re putting out there 3. Quotes, to frame the details and put into context 4. The hint at something bigger, and the 2nd CTA 5. Leave the hook opening and headline for last 6. Picture/image if I’ve got one to share Your process may vary.  Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesInc | @WomenInspiring @EpiphaniesInc /AhaYourself | /WomenInspiringWomen Facebook.com/AhaYourself | facebook.com/PlynouthChamber for Women Inspiring Women (WIWNH.com)
  • 23. Write Your Release Now! #AhaNH Let’s ROCK!!! Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesInc | @WomenInspiring @EpiphaniesInc /AhaYourself | /WomenInspiringWomen Facebook.com/AhaYourself | facebook.com/PlynouthChamber for Women Inspiring Women (WIWNH.com)
  • 24. Write Your Release Now! #AhaNHWhat to Write About? • New publication • Contests • New product/service • Sales and deals • Upcoming events • Awards • Being featured/quoted • Partnerships • Noteworthy website • Moves/relocations changes • Expansion/new hire • Cause activity • Endorsements Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesInc | @WomenInspiring @EpiphaniesInc /AhaYourself | /WomenInspiringWomen Facebook.com/AhaYourself | facebook.com/PlynouthChamber for Women Inspiring Women (WIWNH.com)
  • 25. Write Your Release Now! #AhaNH Let’s Connect! hey@EpiphaniesInc.com 603-524-5248 @EpiphaniesInc | @AllenVoivod | @LaniVoivod /AhaYourself | /AhaSummit /EpiphaniesInc | /AllenVoivod | /LaniVoivod /Company/Epiphanies-Inc | /in/AllenVoivod | /in/LaniVoivod /AhaYourself /AhaYourself gplus.to/AhaYourself | /AllenVoivod | /LaniVoivod Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesInc | @WomenInspiring @EpiphaniesInc /AhaYourself | /WomenInspiringWomen Facebook.com/AhaYourself | facebook.com/PlynouthChamber for Women Inspiring Women (WIWNH.com)