Wonder Twin Powers…Activate! The Email and Social Media Super Duo (#AhaNH 2011)

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Corissa St. Laurent, Regional Development Director for Constant Contact, first shares the individual powers of email marketing and social media marketing, then takes off full-throttle in showing what the dynamic duo can do together for businesses.

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Wonder Twin Powers…Activate! The Email and Social Media Super Duo (#AhaNH 2011)

  1. 1. “A-Ha!” NH Social Media Business Summit #AhaNH WONDER TWIN POWERS … ACTIVATE! The Email and Social Media Super Duo Corissa St. Laurent Constant Contact @CorissaCTCT Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  2. 2. “A-Ha!” NH Social Media Business Summit #AhaNH From One Gleek to Another Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  3. 3. “A-Ha!” NH Social Media Business Summit #AhaNH Email & Social Media Super Duo Email Marketing Social Media Marketing  Builds Trust & Authority  Two-way Conversation  Personal, Relevant, Anticipated  Humanizes Your Brand  Top of Mind Awareness  Facilitates Word of Mouth Together, they help build deep relationships with your customers and reach new audiences Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  4. 4. “A-Ha!” NH Social Media Business Summit #AhaNH Powers of Email and Social Media INFORMING CONNECTING GROWING Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  5. 5. “A-Ha!” NH Social Media Business Summit #AhaNH Save the Right Audience Raving Prospects Disinterested Fans Customers Suspects Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  6. 6. “A-Ha!” NH Social Media Business Summit #AhaNH Activate Your Outreach • Announce your social media presence in your newsletter with a clear call-to-action • Include social media sign up icons in every email so subscribers can join you on your social sites • Include standard links in every email so subscribers can share your content Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  7. 7. “A-Ha!” NH Social Media Business Summit #AhaNH Save Your Audience From Sales Pitches Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  8. 8. “A-Ha!” NH Social Media Business Summit #AhaNH Super Use Your Content Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  9. 9. “A-Ha!” NH Social Media Business Summit #AhaNH Engage Your Following The Currier Museum of Art is an internationally renowned art museum in Manchester, NH Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  10. 10. “A-Ha!” NH Social Media Business Summit #AhaNH Be a Hero with Your Campaigns Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  11. 11. “A-Ha!” NH Social Media Business Summit #AhaNH All In A Day’s Work The Swinery is a specialty butcher shop in Seattle, WA They sent an email newsletter to 3,765 subscribers Received 816 opens (22%) Also, it was viewed an additional 485 times & ”liked” by 181 readers Represents a 60% increase in reach Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  12. 12. “A-Ha!” NH Social Media Business Summit #AhaNH Wonder Twin Powers of Email + Social Faster List Growth 14.4% for Email + Social vs. 8.9% for those just using Email Larger Average List Size 53.0% larger for those using Email + Social Higher Click-through Rates 5.7% greater for those using Email + Social Source: Constant Contact Study; July 2011 to August 2011 Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  13. 13. “A-Ha!” NH Social Media Business Summit #AhaNH Contact With Corissa (Your Local Gleek) 1-866-460-7018 cstlaurent@constantcontact.com @corissactct facebook.com/constantcontact.corissa linkedin.com/in/corissastlaurent Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)

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