“A-Ha!” NH Social Media Business Summit                                                              @RicPratte           ...
“A-Ha!” NH Social Media Business Summit                                                              @RicPratte           ...
“A-Ha!” NH Social Media Business Summit                                                              @RicPratte           ...
“A-Ha!” NH Social Media Business Summit                                                              @RicPratte           ...
“A-Ha!” NH Social Media Business Summit                                                              @RicPratte           ...
“A-Ha!” NH Social Media Business Summit                                                                       @RicPratte  ...
“A-Ha!” NH Social Media Business Summit                                                              @RicPratte           ...
“A-Ha!” NH Social Media Business Summit                                                              @RicPratte           ...
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Where the Rubber Meets the Road: The Business Impact of Social Consumers (#AhaNH 2011)

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Ric Pratte, Director of Meltwater Buzz (the Social CRM for the Meltwater Group), talks about the change in traditional business communications and how the sales funnel has flipped, which creates a new focus for business in every aspect of their marketing and operations.

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  • Consumers are impacting every facet of your business.Social media is the new communications medium to be used across every part of the company
  • Compare other mediums with the ability for so few to impact so many outside the organization so quicklyHave 4 pictures: Print; Phone; Fax; Web pageAt no time have we been out of the customer control than we are becoming. Moving from a master slave relationship to peer to peer. It’s changing the very nature of the customer business relationship.
  • Let’s start with generating more business, sales and marketing.We are moving past the traditional sales funnel.We are all quite familiar with the sales funnel. We attract and find suspects and feed them into our sales process. Qualify real prospects and move them along the happy path until we eventually convince them to buy and become customers.Job done, congratulations. Celebrate, Let’s go find more!!Yet we also all know that our least costly business development comes from our customer base. Cost of sales is lower.Now we have an imperative to delight our clients and move them to advocacy where they can talk about their positive experiences without our asking. Their ability to social share is like no other in our history. The revenue potential from this group dwarfs you ability to find and generate cold leads.
  • Let’s start with generating more business, sales and marketing.We are moving past the traditional sales funnel.We are all quite familiar with the sales funnel. We attract and find suspects and feed them into our sales process. Qualify real prospects and move them along the happy path until we eventually convince them to buy and become customers.Job done, congratulations. Celebrate, Let’s go find more!!Yet we also all know that our least costly business development comes from our customer base. Cost of sales is lower.Now we have an imperative to delight our clients and move them to advocacy where they can talk about their positive experiences without our asking. Their ability to social share is like no other in our history. The revenue potential from this group dwarfs you ability to find and generate cold leads.
  • Entry points to your company will come from all over firm.If I want to find some info I ask my social network; they give me a connection of someone they know. I look on LinkedIn or Facebook who works there and I connect with them. There is no single point of entry , there is no telephone switch board.Every one must must be able to connect
  • Transcript of "Where the Rubber Meets the Road: The Business Impact of Social Consumers (#AhaNH 2011)"

    1. 1. “A-Ha!” NH Social Media Business Summit @RicPratte #AhaNH WHERE THE RUBBER MEETS THE ROAD The Business Impact of Social Consumers Ric Pratte Director of Meltwater Buzz The Meltwater Group @RicPratte Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
    2. 2. “A-Ha!” NH Social Media Business Summit @RicPratte #AhaNH Social Media is the most transformative communications medium in the history of business Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
    3. 3. “A-Ha!” NH Social Media Business Summit @RicPratte #AhaNH The nature of communications changed Master-Slave Peer-to-Peer Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
    4. 4. “A-Ha!” NH Social Media Business Summit @RicPratte #AhaNH The Sales Funnel – Traditional View • Suspects • Prospects • New Customers Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
    5. 5. “A-Ha!” NH Social Media Business Summit @RicPratte #AhaNH The Sales Funnel - Flipped • Engage customer base • Grow Advocates Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
    6. 6. “A-Ha!” NH Social Media Business Summit @RicPratte #AhaNH How do people feel about us? Public Attracting great Relations people Brand Awareness Recruiting Marketing & HR Improving Who is ready Customer business to buy? processes Operations Sales What does the How can we help you? Customer market need? R&D Service Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
    7. 7. “A-Ha!” NH Social Media Business Summit @RicPratte #AhaNH “Social media will go from being a job to being a skill” Jay Baer Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
    8. 8. “A-Ha!” NH Social Media Business Summit @RicPratte #AhaNH Contact With Ric @RicPratte Ric.Pratte@Meltwater.com +1 603.566.4117 linkedin.com/in/RicPratte Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)

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