“A-Ha!” NH Social Media Business Summit                                                                                   ...
“A-Ha!” NH Social Media Business Summit                                                                                   ...
“A-Ha!” NH Social Media Business Summit                                                                                   ...
“A-Ha!” NH Social Media Business Summit                                                                                   ...
“A-Ha!” NH Social Media Business Summit                                                                                   ...
“A-Ha!” NH Social Media Business Summit                                                                                   ...
“A-Ha!” NH Social Media Business Summit                                                                                   ...
“A-Ha!” NH Social Media Business Summit                                                                                   ...
“A-Ha!” NH Social Media Business Summit                                                                                   ...
“A-Ha!” NH Social Media Business Summit                                                                                   ...
“A-Ha!” NH Social Media Business Summit                                                                                   ...
“A-Ha!” NH Social Media Business Summit                                                                                   ...
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Under the Influence: The New Social VIPs and Their Power Over Your Future (#AhaNH 2011)

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Delivering value, building and analyzing your network, and establishing your credibility - these are the keys to influence in the new social era. So says Kevin Skarritt, Chief Peep at Flock Marketing, in his session at the 3rd Annual "A-Ha!" NH Social Media Business Summit.

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Transcript of "Under the Influence: The New Social VIPs and Their Power Over Your Future (#AhaNH 2011)"

  1. 1. “A-Ha!” NH Social Media Business Summit #AhaNH UNDER THE INFLUENCE The New Social VIPs and Their Power Over Your Future Kevin Lane Skarritt Chief Peep Flock Marketing @Skarritt Presented  by  Epiphanies,  Inc.  (EpiphaniesInc.com),  in  partnership  with    @EpiphaniesInc    |    @NoBullBlog   Facebook.com/AhaYourself    |    Facebook.com/NoBullBusiness   the  NH  Division  of  Economic  Development  (NHEconomy.com)  
  2. 2. “A-Ha!” NH Social Media Business Summit #AhaNH What is Influence? •  “MUST HAVE” Attributes –  Value –  Network –  Credibility Presented  by  Epiphanies,  Inc.  (EpiphaniesInc.com),  in  partnership  with    @EpiphaniesInc    |    @NoBullBlog   Facebook.com/AhaYourself    |    Facebook.com/NoBullBusiness   the  NH  Division  of  Economic  Development  (NHEconomy.com)  
  3. 3. “A-Ha!” NH Social Media Business Summit #AhaNH Value – More than the cost of canned meat What it IS… What it’s NOT… •  Informative •  Spammy •  Timely •  Outdated •  Focused •  Willy-nilly •  Other-focused •  Self-centered •  Interesting •  Hohummmm •  Exciting •  Polarizing Presented  by  Epiphanies,  Inc.  (EpiphaniesInc.com),  in  partnership  with    @EpiphaniesInc    |    @NoBullBlog   Facebook.com/AhaYourself    |    Facebook.com/NoBullBusiness   the  NH  Division  of  Economic  Development  (NHEconomy.com)  
  4. 4. “A-Ha!” NH Social Media Business Summit #AhaNH Network The Long Tail Dunbar’s  Number  =  150   Presented  by  Epiphanies,  Inc.  (EpiphaniesInc.com),  in  partnership  with    @EpiphaniesInc    |    @NoBullBlog   Facebook.com/AhaYourself    |    Facebook.com/NoBullBusiness   the  NH  Division  of  Economic  Development  (NHEconomy.com)  
  5. 5. “A-Ha!” NH Social Media Business Summit #AhaNH The Long Tail Presented  by  Epiphanies,  Inc.  (EpiphaniesInc.com),  in  partnership  with    @EpiphaniesInc    |    @NoBullBlog   Facebook.com/AhaYourself    |    Facebook.com/NoBullBusiness   the  NH  Division  of  Economic  Development  (NHEconomy.com)  
  6. 6. “A-Ha!” NH Social Media Business Summit #AhaNH The Long Tail Presented  by  Epiphanies,  Inc.  (EpiphaniesInc.com),  in  partnership  with    @EpiphaniesInc    |    @NoBullBlog   Facebook.com/AhaYourself    |    Facebook.com/NoBullBusiness   the  NH  Division  of  Economic  Development  (NHEconomy.com)  
  7. 7. “A-Ha!” NH Social Media Business Summit #AhaNH The Long Tail Presented  by  Epiphanies,  Inc.  (EpiphaniesInc.com),  in  partnership  with    @EpiphaniesInc    |    @NoBullBlog   Facebook.com/AhaYourself    |    Facebook.com/NoBullBusiness   the  NH  Division  of  Economic  Development  (NHEconomy.com)  
  8. 8. “A-Ha!” NH Social Media Business Summit #AhaNH Credibility – You ARE what you send! •  Twitter •  Facebook •  LinkedIn •  Blogging And HOW; •  Consistent — Scheduled Daily Events •  High Value — Create a Media Calendar •  Engagement — Who, What, When, Where Presented  by  Epiphanies,  Inc.  (EpiphaniesInc.com),  in  partnership  with    @EpiphaniesInc    |    @NoBullBlog   Facebook.com/AhaYourself    |    Facebook.com/NoBullBusiness   the  NH  Division  of  Economic  Development  (NHEconomy.com)  
  9. 9. “A-Ha!” NH Social Media Business Summit #AhaNH Tools to Measure Influence Klout.com TwitterGrader.com PeerIndex.com Twitalyzer.com … and MANY more. Presented  by  Epiphanies,  Inc.  (EpiphaniesInc.com),  in  partnership  with    @EpiphaniesInc    |    @NoBullBlog   Facebook.com/AhaYourself    |    Facebook.com/NoBullBusiness   the  NH  Division  of  Economic  Development  (NHEconomy.com)  
  10. 10. “A-Ha!” NH Social Media Business Summit #AhaNH ReFollow.com Presented  by  Epiphanies,  Inc.  (EpiphaniesInc.com),  in  partnership  with    @EpiphaniesInc    |    @NoBullBlog   Facebook.com/AhaYourself    |    Facebook.com/NoBullBusiness   the  NH  Division  of  Economic  Development  (NHEconomy.com)  
  11. 11. “A-Ha!” NH Social Media Business Summit #AhaNH Make Your Smart Phone Your Best Friend Presented  by  Epiphanies,  Inc.  (EpiphaniesInc.com),  in  partnership  with    @EpiphaniesInc    |    @NoBullBlog   Facebook.com/AhaYourself    |    Facebook.com/NoBullBusiness   the  NH  Division  of  Economic  Development  (NHEconomy.com)  
  12. 12. “A-Ha!” NH Social Media Business Summit #AhaNH Connect With Kevin 1-888-FLOCK-88 kevin@flockmarketing.com @skarritt facebook.com/skarritt facebook.com/flockmarketing linkedin.com/in/skarritt Presented  by  Epiphanies,  Inc.  (EpiphaniesInc.com),  in  partnership  with    @EpiphaniesInc    |    @NoBullBlog   Facebook.com/AhaYourself    |    Facebook.com/NoBullBusiness   the  NH  Division  of  Economic  Development  (NHEconomy.com)  

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