Tools and Tactics for Audience Building on Facebook and Twitter - Part 4 of 4
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Tools and Tactics for Audience Building on Facebook and Twitter - Part 4 of 4

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Originally created for an extended workshop at the Greater Manchester Chamber of Commerce, this presentation has been broken out into four bite-sized chunks for easier use. See the other three......

Originally created for an extended workshop at the Greater Manchester Chamber of Commerce, this presentation has been broken out into four bite-sized chunks for easier use. See the other three parts at http://slideshare.net/AhaYourself!

Part 1 explains how audience building is intricately tied to the rest of your social media action plan. Part two focuses on five audience-building strategies to use on either Facebook or Twitter. Part 3 dives into ten Facebook-specific tools and tactics for audience building, and Part 4 does the same for Twitter.

Please share your feedback and more audience-building ideas here, or at http://facebook.com/AhaYourself. Thank you!

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  • 1. Tools & Tactics for Audience Building on Facebook & Twitter
    Presented by Allen Voivod
    Co-owner and Content Lover
    of Epiphanies, Inc.
    http://Facebook.com/AhaYourself
    Part 4 of 4
    Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com
  • 2. During Our Time Together...
    • Everything’s Integrated! Or, How Your Audience Building Is Affected by the Rest of Your Social Media Action Plan
    • 3. One Size Fits All! Or, Tactics You Can Use on Any Online Channel
    • 4. Facebook! Or, Tactics Specifically Intended for Promote Facebook Audience Growth
    • 5. Twitter! Or, ... You Know ...
    Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
  • 6. Follower Building Method #1... Hashtag Happiness
    #
    • Get involved in thematic conversations like #SMSS10
    • 7. Take part in Twitter traditions like #FF
    • 8. Flag interests like #ski
    • 9. Reference location with #NH
    Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
  • 10. Follower Building Method #2... Re-tweet (& be re-tweeted)
    • Add a personal note if there’s room
    • 11. Shows you’re paying attention, in the game
    • 12. Shows up in their “mentions” (thanks to the @ reply sign)
    • 13. Not “who you know” but “who appears to know you” - Kawasaki
    Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
  • 14. Follower Building Method #3... Get Listed
    Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
  • 21. Follower Building Method #4... Use Services
    Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
  • 28. Follower Building Method #5... Meet Offline
    Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
  • 33. Follower Building Method #6... Monitor & Engage
    Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
  • 34. Follower Building Method #7... Mine Media & COI Lists
    Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
  • 40. Follower Building Method #8... Mine the Competition
    • They’ll find you on Twitter anyway
    • 41. They won’t know you’re mining them
    • 42. They’ve done some of the legwork for you already
    • 43. You could be doing both of you a favor!
    Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
  • 44. Follower Building Method #9... Mine Partners & Ally Lists
    • If they follow your partners, shouldn’t they follow you, too?
    • 45. Can you find complementary businesses speaking to the same Ideal Audience?
    • 46. Bonus: New partners and allies!
    Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
  • 47. Follower Building Method #10...Outsource It
    • Paid services
    • 48. Social media assistants
    • 49. Extra variables to consider include:
    Oversight
    Policies/procedures
    Relevance
    Spam!
    Social Marketing and Success Strategies – www.AhaYourself.com
  • 50. Thank you!
    If you got information of value out of this presentation that made it worth your time, please:
    1. Become a “Liker” at:
    http://facebook.com/AhaYourself
    or by cell, text LIKE AHAYOURSELFto FBOOK (32665) to become a Liker
    2. Write on our wall and tell the world about one gem you got out this presentation.
    3. Check out the other three parts at http://slideshare.net/AhaYourself.
    Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
  • 51. Final Thoughts on Audience Building, Relationships, and Business Success
    Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com