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Tools and Tactics for Audience Building on Facebook and Twitter - Part 4 of 4
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Tools and Tactics for Audience Building on Facebook and Twitter - Part 4 of 4

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Originally created for an extended workshop at the Greater Manchester Chamber of Commerce, this presentation has been broken out into four bite-sized chunks for easier use. See the other three parts …

Originally created for an extended workshop at the Greater Manchester Chamber of Commerce, this presentation has been broken out into four bite-sized chunks for easier use. See the other three parts at http://slideshare.net/AhaYourself!

Part 1 explains how audience building is intricately tied to the rest of your social media action plan. Part two focuses on five audience-building strategies to use on either Facebook or Twitter. Part 3 dives into ten Facebook-specific tools and tactics for audience building, and Part 4 does the same for Twitter.

Please share your feedback and more audience-building ideas here, or at http://facebook.com/AhaYourself. Thank you!

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  • 1. Tools & Tactics for Audience Building on Facebook & Twitter
    Presented by Allen Voivod
    Co-owner and Content Lover
    of Epiphanies, Inc.
    http://Facebook.com/AhaYourself
    Part 4 of 4
    Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com
  • 2. During Our Time Together...
    • Everything’s Integrated! Or, How Your Audience Building Is Affected by the Rest of Your Social Media Action Plan
    • 3. One Size Fits All! Or, Tactics You Can Use on Any Online Channel
    • 4. Facebook! Or, Tactics Specifically Intended for Promote Facebook Audience Growth
    • 5. Twitter! Or, ... You Know ...
    Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
  • 6. Follower Building Method #1... Hashtag Happiness
    #
    • Get involved in thematic conversations like #SMSS10
    • 7. Take part in Twitter traditions like #FF
    • 8. Flag interests like #ski
    • 9. Reference location with #NH
    Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
  • 10. Follower Building Method #2... Re-tweet (& be re-tweeted)
    • Add a personal note if there’s room
    • 11. Shows you’re paying attention, in the game
    • 12. Shows up in their “mentions” (thanks to the @ reply sign)
    • 13. Not “who you know” but “who appears to know you” - Kawasaki
    Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
  • 14. Follower Building Method #3... Get Listed
    Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
  • 21. Follower Building Method #4... Use Services
    Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
  • 28. Follower Building Method #5... Meet Offline
    Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
  • 33. Follower Building Method #6... Monitor & Engage
    Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
  • 34. Follower Building Method #7... Mine Media & COI Lists
    Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
  • 40. Follower Building Method #8... Mine the Competition
    • They’ll find you on Twitter anyway
    • 41. They won’t know you’re mining them
    • 42. They’ve done some of the legwork for you already
    • 43. You could be doing both of you a favor!
    Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
  • 44. Follower Building Method #9... Mine Partners & Ally Lists
    • If they follow your partners, shouldn’t they follow you, too?
    • 45. Can you find complementary businesses speaking to the same Ideal Audience?
    • 46. Bonus: New partners and allies!
    Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
  • 47. Follower Building Method #10...Outsource It
    • Paid services
    • 48. Social media assistants
    • 49. Extra variables to consider include:
    Oversight
    Policies/procedures
    Relevance
    Spam!
    Social Marketing and Success Strategies – www.AhaYourself.com
  • 50. Thank you!
    If you got information of value out of this presentation that made it worth your time, please:
    1. Become a “Liker” at:
    http://facebook.com/AhaYourself
    or by cell, text LIKE AHAYOURSELFto FBOOK (32665) to become a Liker
    2. Write on our wall and tell the world about one gem you got out this presentation.
    3. Check out the other three parts at http://slideshare.net/AhaYourself.
    Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
  • 51. Final Thoughts on Audience Building, Relationships, and Business Success
    Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com