Tools and Tactics for Audience Building on Facebook and Twitter - Part 1 of 4
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Tools and Tactics for Audience Building on Facebook and Twitter - Part 1 of 4

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Originally created for an extended workshop at the Greater Manchester Chamber of Commerce, this presentation has been broken out into four bite-sized chunks for easier use. See the other three parts ...

Originally created for an extended workshop at the Greater Manchester Chamber of Commerce, this presentation has been broken out into four bite-sized chunks for easier use. See the other three parts at http://slideshare.net/AhaYourself!

Part 1 explains how audience building is intricately tied to the rest of your social media action plan. Part two focuses on five audience-building strategies to use on either Facebook or Twitter. Part 3 dives into ten Facebook-specific tools and tactics for audience building, and Part 4 does the same for Twitter.

Please share your feedback and more audience-building ideas here, or at http://facebook.com/AhaYourself. Thank you!

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  • LinkedIn#96 website based on traffic (Alexa.com)43 million membersMore than doubled monthly unique visitors ‘08 to ‘09 (5.7 -12 MM – Compete.com) Executives from all Fortune 500 companies are LinkedIn membersNow allowing applications (blogs, presentations, collaboration tools)
  • LinkedIn#96 website based on traffic (Alexa.com)43 million membersMore than doubled monthly unique visitors ‘08 to ‘09 (5.7 -12 MM – Compete.com) Executives from all Fortune 500 companies are LinkedIn membersNow allowing applications (blogs, presentations, collaboration tools)

Tools and Tactics for Audience Building on Facebook and Twitter - Part 1 of 4 Tools and Tactics for Audience Building on Facebook and Twitter - Part 1 of 4 Presentation Transcript

  • Tools & Tactics for Audience Building on Facebook & Twitter
    Presented by Allen Voivod
    Co-owner and Content Lover
    of Epiphanies, Inc.
    http://Facebook.com/AhaYourself
    Part 1 of 4
    Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com
  • During Our Time Together...
    • Everything’s Integrated! Or, How Your Audience Building Is Affected by the Rest of Your Social Media Action Plan
    • One Size Fits All! Or, Tactics You Can Use on Any Online Channel
    • Facebook! Or, Tactics Specifically Intended for Promote Facebook Audience Growth
    • Twitter! Or, ... You Know ...
    Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
  • Quality Over Quantity
    • Grew from 2,500 to
    1.5 million followers (600x)
    • Sales only up 3x. D’oh!
    • Guy blames a button...
    Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • Quality Over Quantity
    “Fans, true fans, are hard to find and precious. Just a few can change everything. What they demand, though, is generosity and bravery.”
    --Seth Godin
    Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • 1. Strategy
    Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • Why Are You Doing It?
    ??
    • State of NH: Engage a new audience
    • Comcast: Deliver customer service, salvage reputation
    • 12in12K: Raise at least $12,000 for one charity per month for a year
    The answer tells you what kind of audience building to do!
    Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • My mission at Sheri McConnell Companies, Inc. is to empower women to achieve financial independence by learning how to leverage their time, money, and expertise exponentially.
    Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • 2. Measurement
    • Traffic
    • Revenue/cost
    • Earned media
    • Likers/
    Followers/
    • Interactions
    The answer tells you which tactics are working...or aren’t!
    Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
  • 3. Content Creation
    Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • Editorial Planning
    Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • 4. Broadcast
    Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • Automate Broadcasting
    Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • 5. Engagement
    http://www.youtube.com/watch?v=XIRD5oosqIU
    Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • Conversations
    Questions to ask:
    • To whom will you talk? (Everyone to start? Only people with XX connections?)
    • Who will do the talking/listening?(Is there a social media manager? Do multiple people handle the responses?)
    • Where do you draw the line? (What’s discussed publicly versus taken “offline”?)
    Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • Thank you!
    If you got information of value out of this presentation that made it worth your time, please:
    1. Become a “Liker” at:
    http://facebook.com/AhaYourself
    or by cell, text LIKE AHAYOURSELFto FBOOK (32665) to become a Liker
    2. Write on our wall and tell the world about one gem you got out this presentation.
    3. Check out the other three parts at http://slideshare.net/AhaYourself.
    Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com