Tools & Tactics for Audience Building on Facebook & Twitter<br />Presented by Allen Voivod<br />Co-owner and Content Lover...
During Our Time Together... <br /><ul><li>Everything’s Integrated! Or, How Your Audience Building Is Affected by the Rest ...
One Size Fits All! Or, Tactics You Can Use on Any Online Channel
Facebook! Or, Tactics Specifically Intended for Promote Facebook Audience Growth
Twitter! Or, ... You Know ...</li></ul>Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com<br />
Quality Over Quantity<br /><ul><li>Grew from 2,500 to </li></ul>	1.5 million followers (600x)<br /><ul><li>Sales only up 3...
Guy blames a button...</li></ul>Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com<br />
Quality Over Quantity<br />“Fans, true fans, are hard to find and precious. Just a few can change everything. What they de...
1. Strategy<br />Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com<br />
Why Are You Doing It?<br />??<br /><ul><li>State of NH: Engage a new audience
Comcast: Deliver customer service, salvage reputation
12in12K: Raise at least $12,000 for one charity per month for a year</li></ul>The answer tells you what kind of audience b...
My mission at Sheri McConnell Companies, Inc. is to empower women to achieve financial independence by learning how to lev...
2. Measurement<br /><ul><li>Traffic
Revenue/cost
Upcoming SlideShare
Loading in …5
×

Tools and Tactics for Audience Building on Facebook and Twitter - Part 1 of 4

1,200
-1

Published on

Originally created for an extended workshop at the Greater Manchester Chamber of Commerce, this presentation has been broken out into four bite-sized chunks for easier use. See the other three parts at http://slideshare.net/AhaYourself!

Part 1 explains how audience building is intricately tied to the rest of your social media action plan. Part two focuses on five audience-building strategies to use on either Facebook or Twitter. Part 3 dives into ten Facebook-specific tools and tactics for audience building, and Part 4 does the same for Twitter.

Please share your feedback and more audience-building ideas here, or at http://facebook.com/AhaYourself. Thank you!

Published in: Education
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,200
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
21
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • LinkedIn#96 website based on traffic (Alexa.com)43 million membersMore than doubled monthly unique visitors ‘08 to ‘09 (5.7 -12 MM – Compete.com) Executives from all Fortune 500 companies are LinkedIn membersNow allowing applications (blogs, presentations, collaboration tools)
  • LinkedIn#96 website based on traffic (Alexa.com)43 million membersMore than doubled monthly unique visitors ‘08 to ‘09 (5.7 -12 MM – Compete.com) Executives from all Fortune 500 companies are LinkedIn membersNow allowing applications (blogs, presentations, collaboration tools)
  • Tools and Tactics for Audience Building on Facebook and Twitter - Part 1 of 4

    1. 1. Tools & Tactics for Audience Building on Facebook & Twitter<br />Presented by Allen Voivod<br />Co-owner and Content Lover<br />of Epiphanies, Inc.<br />http://Facebook.com/AhaYourself<br />Part 1 of 4<br />Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com<br />
    2. 2. During Our Time Together... <br /><ul><li>Everything’s Integrated! Or, How Your Audience Building Is Affected by the Rest of Your Social Media Action Plan
    3. 3. One Size Fits All! Or, Tactics You Can Use on Any Online Channel
    4. 4. Facebook! Or, Tactics Specifically Intended for Promote Facebook Audience Growth
    5. 5. Twitter! Or, ... You Know ...</li></ul>Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com<br />
    6. 6. Quality Over Quantity<br /><ul><li>Grew from 2,500 to </li></ul> 1.5 million followers (600x)<br /><ul><li>Sales only up 3x. D’oh!
    7. 7. Guy blames a button...</li></ul>Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com<br />
    8. 8. Quality Over Quantity<br />“Fans, true fans, are hard to find and precious. Just a few can change everything. What they demand, though, is generosity and bravery.”<br />--Seth Godin<br />Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com<br />
    9. 9. 1. Strategy<br />Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com<br />
    10. 10. Why Are You Doing It?<br />??<br /><ul><li>State of NH: Engage a new audience
    11. 11. Comcast: Deliver customer service, salvage reputation
    12. 12. 12in12K: Raise at least $12,000 for one charity per month for a year</li></ul>The answer tells you what kind of audience building to do!<br />Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com<br />
    13. 13. My mission at Sheri McConnell Companies, Inc. is to empower women to achieve financial independence by learning how to leverage their time, money, and expertise exponentially.<br />Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com<br />
    14. 14. 2. Measurement<br /><ul><li>Traffic
    15. 15. Revenue/cost
    16. 16. Earned media
    17. 17. Likers/</li></ul> Followers/ <br /><ul><li>Interactions</li></ul>The answer tells you which tactics are working...or aren’t!<br />Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com<br />
    18. 18. 3. Content Creation<br />Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com<br />
    19. 19. Editorial Planning<br />Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com<br />
    20. 20. 4. Broadcast<br />Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com<br />
    21. 21. Automate Broadcasting<br />Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com<br />
    22. 22. 5. Engagement<br />http://www.youtube.com/watch?v=XIRD5oosqIU<br />Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com<br />
    23. 23. Conversations<br />Questions to ask: <br /><ul><li>To whom will you talk? (Everyone to start? Only people with XX connections?)
    24. 24. Who will do the talking/listening?(Is there a social media manager? Do multiple people handle the responses?)
    25. 25. Where do you draw the line? (What’s discussed publicly versus taken “offline”?)</li></ul>Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com<br />
    26. 26. Thank you! <br />If you got information of value out of this presentation that made it worth your time, please:<br />1. Become a “Liker” at:<br />http://facebook.com/AhaYourself<br />or by cell, text LIKE AHAYOURSELFto FBOOK (32665) to become a Liker<br /> 2. Write on our wall and tell the world about one gem you got out this presentation.<br />3. Check out the other three parts at http://slideshare.net/AhaYourself. <br />Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com<br />
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×