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Tools and Tactics for Audience Building on Facebook and Twitter - Part 1 of 4
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Tools and Tactics for Audience Building on Facebook and Twitter - Part 1 of 4

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Originally created for an extended workshop at the Greater Manchester Chamber of Commerce, this presentation has been broken out into four bite-sized chunks for easier use. See the other three parts …

Originally created for an extended workshop at the Greater Manchester Chamber of Commerce, this presentation has been broken out into four bite-sized chunks for easier use. See the other three parts at http://slideshare.net/AhaYourself!

Part 1 explains how audience building is intricately tied to the rest of your social media action plan. Part two focuses on five audience-building strategies to use on either Facebook or Twitter. Part 3 dives into ten Facebook-specific tools and tactics for audience building, and Part 4 does the same for Twitter.

Please share your feedback and more audience-building ideas here, or at http://facebook.com/AhaYourself. Thank you!

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  • LinkedIn#96 website based on traffic (Alexa.com)43 million membersMore than doubled monthly unique visitors ‘08 to ‘09 (5.7 -12 MM – Compete.com) Executives from all Fortune 500 companies are LinkedIn membersNow allowing applications (blogs, presentations, collaboration tools)
  • LinkedIn#96 website based on traffic (Alexa.com)43 million membersMore than doubled monthly unique visitors ‘08 to ‘09 (5.7 -12 MM – Compete.com) Executives from all Fortune 500 companies are LinkedIn membersNow allowing applications (blogs, presentations, collaboration tools)
  • Transcript

    • 1. Tools & Tactics for Audience Building on Facebook & Twitter
      Presented by Allen Voivod
      Co-owner and Content Lover
      of Epiphanies, Inc.
      http://Facebook.com/AhaYourself
      Part 1 of 4
      Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com
    • 2. During Our Time Together...
      • Everything’s Integrated! Or, How Your Audience Building Is Affected by the Rest of Your Social Media Action Plan
      • 3. One Size Fits All! Or, Tactics You Can Use on Any Online Channel
      • 4. Facebook! Or, Tactics Specifically Intended for Promote Facebook Audience Growth
      • 5. Twitter! Or, ... You Know ...
      Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
    • 6. Quality Over Quantity
      • Grew from 2,500 to
      1.5 million followers (600x)
      • Sales only up 3x. D’oh!
      • 7. Guy blames a button...
      Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
    • 8. Quality Over Quantity
      “Fans, true fans, are hard to find and precious. Just a few can change everything. What they demand, though, is generosity and bravery.”
      --Seth Godin
      Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
    • 9. 1. Strategy
      Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
    • 10. Why Are You Doing It?
      ??
      • State of NH: Engage a new audience
      • 11. Comcast: Deliver customer service, salvage reputation
      • 12. 12in12K: Raise at least $12,000 for one charity per month for a year
      The answer tells you what kind of audience building to do!
      Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
    • 13. My mission at Sheri McConnell Companies, Inc. is to empower women to achieve financial independence by learning how to leverage their time, money, and expertise exponentially.
      Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
    • 14. 2. Measurement
      Followers/
      • Interactions
      The answer tells you which tactics are working...or aren’t!
      Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
    • 18. 3. Content Creation
      Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
    • 19. Editorial Planning
      Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
    • 20. 4. Broadcast
      Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
    • 21. Automate Broadcasting
      Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
    • 22. 5. Engagement
      http://www.youtube.com/watch?v=XIRD5oosqIU
      Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
    • 23. Conversations
      Questions to ask:
      • To whom will you talk? (Everyone to start? Only people with XX connections?)
      • 24. Who will do the talking/listening?(Is there a social media manager? Do multiple people handle the responses?)
      • 25. Where do you draw the line? (What’s discussed publicly versus taken “offline”?)
      Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
    • 26. Thank you!
      If you got information of value out of this presentation that made it worth your time, please:
      1. Become a “Liker” at:
      http://facebook.com/AhaYourself
      or by cell, text LIKE AHAYOURSELFto FBOOK (32665) to become a Liker
      2. Write on our wall and tell the world about one gem you got out this presentation.
      3. Check out the other three parts at http://slideshare.net/AhaYourself.
      Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com

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