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The No Bull Pursuit <ul><li>…  of Creativity in Business Blogging </li></ul>“ A-Ha!” NH Social Media Business Summit #AhaN...
100 Years BB….Before Blog (aka “The Ugly Reality of Economic Development Marketing”) “ A-Ha!” NH Social Media Business Sum...
And Better Yet… “ A-Ha!” NH Social Media Business Summit #AhaNH Presented by Epiphanies, Inc. (EpiphaniesInc.com), in part...
The Magic of Inspiration “ A-Ha!” NH Social Media Business Summit #AhaNH Presented by Epiphanies, Inc. (EpiphaniesInc.com)...
My Initial Trepidation…. <ul><li>1. Why do I care what Joe had for breakfast? </li></ul><ul><li>2. This is a fad. </li></u...
It’s All in the Name “ A-Ha!” NH Social Media Business Summit #AhaNH Presented by Epiphanies, Inc. (EpiphaniesInc.com), in...
And a Bull is Born…. “ A-Ha!” NH Social Media Business Summit #AhaNH Presented by Epiphanies, Inc. (EpiphaniesInc.com), in...
Mess With the Bull and…. “ A-Ha!” NH Social Media Business Summit #AhaNH Presented by Epiphanies, Inc. (EpiphaniesInc.com)...
We’re Playing Hardball…. “ A-Ha!” NH Social Media Business Summit #AhaNH Presented by Epiphanies, Inc. (EpiphaniesInc.com)...
Now That They’re Here….Keys to Success <ul><li>1. Compelling Content </li></ul>“ A-Ha!” NH Social Media Business Summit #A...
2. Consistency “ A-Ha!” NH Social Media Business Summit #AhaNH Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partn...
3. Unique Voice “ A-Ha!” NH Social Media Business Summit #AhaNH Presented by Epiphanies, Inc. (EpiphaniesInc.com), in part...
4. Interactivity “ A-Ha!” NH Social Media Business Summit #AhaNH Presented by Epiphanies, Inc. (EpiphaniesInc.com), in par...
5. Know the Pain Threshold “ A-Ha!” NH Social Media Business Summit #AhaNH Presented by Epiphanies, Inc. (EpiphaniesInc.co...
6. Take Inspiration From Unlikely Sources “ A-Ha!” NH Social Media Business Summit #AhaNH Presented by Epiphanies, Inc. (E...
7. Dare to Do the Impossible “ A-Ha!” NH Social Media Business Summit #AhaNH Presented by Epiphanies, Inc. (EpiphaniesInc....
And the Results are In….. <ul><li>Blog now represents approximately 73% of web traffic to NHEconomy.com website </li></ul>...
Vindication – an AWESOME Concept “ A-Ha!” NH Social Media Business Summit #AhaNH Presented by Epiphanies, Inc. (Epiphanies...
Contact Steve “ A-Ha!” NH Social Media Business Summit #AhaNH Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partne...
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The No Bull Pursuit of Creativity in Business Blogging (#AhaNH 2011)

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If there's one thing you don't expect from state government, it's an engaging, exciting web presence. And yet that's just what Steve Boucher has created. Boucher, the Communications & Legislative Director for the NH Division of Economic Development, crashed a colleague's meeting with Lani and Allen Voivod, co-owners of Epiphanies, Inc. one quiet morning in January 2009, and the rest, well...

After 2 1/2 years, the blog amounts for the lion's share of the website's visitors and page views, the Facebook page is the largest state economic development presence in the nation, and Twitter followers have more than doubled in the last year as well. In this presentation, Steve shares his 7 keys to blogging success.

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Transcript of "The No Bull Pursuit of Creativity in Business Blogging (#AhaNH 2011)"

  1. 1. The No Bull Pursuit <ul><li>… of Creativity in Business Blogging </li></ul>“ A-Ha!” NH Social Media Business Summit #AhaNH Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with the NH Division of Economic Development (NHEconomy.com) @EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness Steve Boucher NH Division of Economic Development Communications & Legislative Director @NoBullBlog
  2. 2. 100 Years BB….Before Blog (aka “The Ugly Reality of Economic Development Marketing”) “ A-Ha!” NH Social Media Business Summit #AhaNH Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with the NH Division of Economic Development (NHEconomy.com) @EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
  3. 3. And Better Yet… “ A-Ha!” NH Social Media Business Summit #AhaNH Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with the NH Division of Economic Development (NHEconomy.com) @EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
  4. 4. The Magic of Inspiration “ A-Ha!” NH Social Media Business Summit #AhaNH Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with the NH Division of Economic Development (NHEconomy.com) @EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
  5. 5. My Initial Trepidation…. <ul><li>1. Why do I care what Joe had for breakfast? </li></ul><ul><li>2. This is a fad. </li></ul><ul><li>3. No time. </li></ul>“ A-Ha!” NH Social Media Business Summit #AhaNH Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with the NH Division of Economic Development (NHEconomy.com) @EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
  6. 6. It’s All in the Name “ A-Ha!” NH Social Media Business Summit #AhaNH Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with the NH Division of Economic Development (NHEconomy.com) @EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
  7. 7. And a Bull is Born…. “ A-Ha!” NH Social Media Business Summit #AhaNH Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with the NH Division of Economic Development (NHEconomy.com) @EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
  8. 8. Mess With the Bull and…. “ A-Ha!” NH Social Media Business Summit #AhaNH Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with the NH Division of Economic Development (NHEconomy.com) @EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
  9. 9. We’re Playing Hardball…. “ A-Ha!” NH Social Media Business Summit #AhaNH Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with the NH Division of Economic Development (NHEconomy.com) @EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
  10. 10. Now That They’re Here….Keys to Success <ul><li>1. Compelling Content </li></ul>“ A-Ha!” NH Social Media Business Summit #AhaNH Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with the NH Division of Economic Development (NHEconomy.com) @EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
  11. 11. 2. Consistency “ A-Ha!” NH Social Media Business Summit #AhaNH Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with the NH Division of Economic Development (NHEconomy.com) @EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
  12. 12. 3. Unique Voice “ A-Ha!” NH Social Media Business Summit #AhaNH Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with the NH Division of Economic Development (NHEconomy.com) @EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
  13. 13. 4. Interactivity “ A-Ha!” NH Social Media Business Summit #AhaNH Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with the NH Division of Economic Development (NHEconomy.com) @EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
  14. 14. 5. Know the Pain Threshold “ A-Ha!” NH Social Media Business Summit #AhaNH Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with the NH Division of Economic Development (NHEconomy.com) @EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
  15. 15. 6. Take Inspiration From Unlikely Sources “ A-Ha!” NH Social Media Business Summit #AhaNH Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with the NH Division of Economic Development (NHEconomy.com) @EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
  16. 16. 7. Dare to Do the Impossible “ A-Ha!” NH Social Media Business Summit #AhaNH Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with the NH Division of Economic Development (NHEconomy.com) @EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
  17. 17. And the Results are In….. <ul><li>Blog now represents approximately 73% of web traffic to NHEconomy.com website </li></ul><ul><li>Twitter followers up 122% over same time last year </li></ul><ul><li>Facebook “likers” up 102% over last year </li></ul><ul><li>YouTube – Over 5,000 upload views </li></ul><ul><li>Expanding group of contributors – Christine Davis, Melissa Koerner, Dr. Russ Ouellette, Catherine Blake </li></ul>“ A-Ha!” NH Social Media Business Summit #AhaNH Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with the NH Division of Economic Development (NHEconomy.com) @EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
  18. 18. Vindication – an AWESOME Concept “ A-Ha!” NH Social Media Business Summit #AhaNH Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with the NH Division of Economic Development (NHEconomy.com) @EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
  19. 19. Contact Steve “ A-Ha!” NH Social Media Business Summit #AhaNH Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with the NH Division of Economic Development (NHEconomy.com) @EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness (603) 271-2341 [email_address] Twitter.com/nobullblog facebook.com/NoBullBusiness

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