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Social Media Success for NH’s Cities, Towns,and the Departments That Serve Them<br />Policies, Platforms, <br />and the Bi...
Before We Begin...<br />Building the bridge<br /><ul><li>Social policies
Account setups and automation
Additional tools and services
Public launch!</li></ul>Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com<br />
During the Next 48 Minutes... <br /><ul><li>The big picture of your municipality’s social media presence
Ten elements of a social media/ online channels policy
Snapshots of the power and purpose of your new Facebook and Twitter platforms
Four success objectives for building on your social media foundation</li></ul> <br />Epiphanies, Inc. | Social Marketing a...
Why Listen to Us?<br />Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com<br />
The Big Picture <br />Your Town, NH<br />Police Dept.<br />Fire Dept.<br />City Clerk<br />City Manager<br />Econ. Dev.<br...
Your Social Foundation<br /><ul><li>Create a unified front across departments
Allow individual departments creative license and autonomy
Reach the audience where they want to be engaged
Build communities to serve each department’s unique goals, and their audience’s specific needs</li></ul>Epiphanies, Inc. |...
Rules of the Road <br />Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com<br />
The Scoop on Social Policies<br />3 types:<br /><ul><li> Public facing policy
 General employee policy
 Users’ policy</li></ul>Benefits of the policies<br /><ul><li> Clarity/transparency
 Objective guidelines
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Social Media Success for NH Cities, Towns, and the Departments That Serve Them

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For our government clients and other interested parties, a primer on our process for launching local governments and their individual departments/agencies into the social media realm with concrete policies, thoughtful account set-ups, and success objectives we share prior to on-site training days.

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  • Many businesses – and especially governments – make changes from “on high” and those responsible for embracing and implementing the changes get handed a set of marching orders without the opportunity to share in the vision. This presentations aims to not only get everyone on the same page, but to give you the background, information, and motivations so you can fulfill your role with confidence, clarity, and even enthusiasm. You are part of your city’s success team. Your insider’s know-how matters, and this strategic step into social media is a COLLABORATIVE move, and is equipped to make your job EASIER, more EFFICIENT, more EFFECTIVE, and yes, even more FUN.
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  • Transcript of "Social Media Success for NH Cities, Towns, and the Departments That Serve Them"

    1. 1. Social Media Success for NH’s Cities, Towns,and the Departments That Serve Them<br />Policies, Platforms, <br />and the Big Picture<br />Presented by Allen Voivod<br />Co-owner and Chief Creative Officer<br />of Epiphanies, Inc.<br />Become a Fan of Epiphanies, Inc. at<br />http://Facebook.com/AhaYourself<br />Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com<br />
    2. 2. Before We Begin...<br />Building the bridge<br /><ul><li>Social policies
    3. 3. Account setups and automation
    4. 4. Additional tools and services
    5. 5. Public launch!</li></ul>Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com<br />
    6. 6. During the Next 48 Minutes... <br /><ul><li>The big picture of your municipality’s social media presence
    7. 7. Ten elements of a social media/ online channels policy
    8. 8. Snapshots of the power and purpose of your new Facebook and Twitter platforms
    9. 9. Four success objectives for building on your social media foundation</li></ul> <br />Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com<br />
    10. 10. Why Listen to Us?<br />Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com<br />
    11. 11. The Big Picture <br />Your Town, NH<br />Police Dept.<br />Fire Dept.<br />City Clerk<br />City Manager<br />Econ. Dev.<br />Public Works<br />Recreation<br />E Pluribus Unum: “Out of Many, One”<br />Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com<br />
    12. 12. Your Social Foundation<br /><ul><li>Create a unified front across departments
    13. 13. Allow individual departments creative license and autonomy
    14. 14. Reach the audience where they want to be engaged
    15. 15. Build communities to serve each department’s unique goals, and their audience’s specific needs</li></ul>Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com<br />
    16. 16. Rules of the Road <br />Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com<br />
    17. 17. The Scoop on Social Policies<br />3 types:<br /><ul><li> Public facing policy
    18. 18. General employee policy
    19. 19. Users’ policy</li></ul>Benefits of the policies<br /><ul><li> Clarity/transparency
    20. 20. Objective guidelines
    21. 21. Framing the purpose</li></ul>Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com<br />
    22. 22. 10 Policy Elements<br />Mission<br />Your Policies<br />Their Terms of Service<br />Privacy<br />Copyright<br />Liability<br />Removal<br />Politics<br />Accessibility<br /> Records Retention<br />Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com<br />
    23. 23. Our Process (and Why!) <br />Account naming & setup<br /><ul><li> Common search terms
    24. 24. Facebook search quirks
    25. 25. Pages “favorited”
    26. 26. Linking accounts</li></ul>Image and branding<br /><ul><li> Unified presentation
    27. 27. Inspires confidence </li></ul>Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com<br />
    28. 28. Think of Facebook as... <br />...your Virtual Town Hall<br /><ul><li>Trusted, informed, and engaging source of information and service
    29. 29. Events, news, conversations, and relationships
    30. 30. A living, breathing personality</li></ul>“Warm-and-fuzzy breeds familiarity, familiarity develops trust, and trust wins business. Funny helps.” <br />--Michael Janofsky, Entrepreneur Magazine<br />Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com<br />
    31. 31. Think of Twitter as... <br />...your virtual town diner, or bar, or barbershop....<br /><ul><li>“Of the moment” conversations
    32. 32. Links, resources, mobile updates
    33. 33. A powerful SEO tool</li></ul>“Twitter is a way of seeing stories through the lens of community...a tweet is in fact the equivalent of a search query – it reflects the user’s interests.” <br />--John Battelle, ExecTweets<br />Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com<br />
    34. 34. When It Comes to Socializing Online...<br /><ul><li>Play nice with others.
    35. 35. Be authentic.
    36. 36. Give more than you take.
    37. 37. Be conscious (and conscientious!) about what you put out into the world.</li></ul>(If you wouldn’t want to see it on the cover of the New York Times, don’t publish it!)<br />Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com<br />
    38. 38. Success Objectives<br /><ul><li>Creating and monitoring CONTENT
    39. 39. Enabling COMMUNICATION
    40. 40. Facilitating CONNECTION
    41. 41. Encouraging, building, and managing COMMUNITY</li></ul>Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com<br />
    42. 42. Share Your CONTENT<br />Social Marketing and Success Strategies – www.AhaYourself.com<br />
    43. 43. Enable COMMUNICATION<br />What does that mean?<br /><ul><li>Two-way street
    44. 44. Dialogue
    45. 45. Interest
    46. 46. Engagement
    47. 47. Listening!
    48. 48. Responding, not just reacting</li></ul>Social Marketing and Success Strategies – www.AhaYourself.com<br />
    49. 49. Facilitate CONNECTION<br />Be the source!<br /><ul><li>Networking
    50. 50. Brainstorming
    51. 51. Polls
    52. 52. Feedback
    53. 53. Cross-department collaboration
    54. 54. In other words, sharing!</li></ul>Social Marketing and Success Strategies – www.AhaYourself.com<br />
    55. 55. Build COMMUNITY<br />Social Marketing and Success Strategies – www.AhaYourself.com<br />
    56. 56. Taking It With You... <br /><ul><li>The big picture of your municipality’s social media presence
    57. 57. Ten elements of a social media/ online channels policy
    58. 58. Snapshots of the power and purpose of your new Facebook and Twitter platforms
    59. 59. Four success objectives for building on your social media foundation</li></ul> <br />EASY<br />Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com<br />
    60. 60. Connect & Collaborate!<br /> Become a Fan of Epiphanies, Inc. atwww.Facebook.com/AhaYourself<br />Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com<br />

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