Social Media Crash Course for Training Pros

Social Media Crash Course for Training Pros Featuring the 79 Ways YOU Can Use Social Media RIGHT NOWto Create a World That Works Better
for Trainers, Educators, Coaches, Consultants,Facilitators, & ASTDMembers
Presented by Lani & Allen Voivod
Co-owners and Content Lovers
of Epiphanies, Inc.
Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com

“…Since they are trainers, they’ve seen every gimmick in the book and as a result, are a bit jaded….”
-Alexandra Levit, ASTD Author, speaker, columnist
Social Marketing and Success Strategies – www.AhaYourself.com

What You’re Going to Learn During the Next 45 Minutes…
The 4 Most Critical Actions You Must Take ASAP to Succeed in Social Media
The #1 Concept That’s Fueling the Whole Social Media “Matrix”
9 Ways YOU Can Use Social Media RIGHT NOW to Create a World That Works Better
Epiphanies, inc. | Social Marketing and Success Strategies | www.AhaYourself.com

Why Listen to Us?

Designed and delivered “A-Ha!” NH Social Media Business Summit, June 15th, 2009 (sponsored by NH DED, PSNH, and “Stay, Work, and Play” initiative; declared “Social Media Day” by official proclamation by Governor John Lynch!)
Featured in the “Ask the Experts” series, July AND August ’09 (Amoskeag Business Incubator and the Union Leader, NH’s largest newspaper)
Certified Social Media Strategists via Mari Smith’s inaugural program (Mari = “Pied Piper of the Online World” by FastCompany.com)
Small Biz Day at the Statehouse, New England SBDC Conference, Governor’s Conference on Volunteerism, dozens more

Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com

For Best Results, Set Your Intentions…

Be Present
Be OPEN
Capture Your “A-Ha!”
Replace “Work-Pain-Ugh” with “PLAY-FUN-LEVITY”

According to ASTD.org:

World’s largest association dedicated to workplace learning and performance professionals
More than 100 countries
More than 130 U.S. chapters
More than 30 international partners

ASTD’s mission:
“Through exceptional learning and performance, we create a world that works better.”

What Are YOUR Goals?
All Trainers, Educators, Coaches, Consultants,Facilitators, & ASTD Members
want these!
Reach the right people
Deliver great information
Impact others in a
positive way

#1: Begin to Grasp What’s Possible
Great content connects, evolves, and lives on in unexpected ways…
Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com

The Social Media Revolution
http://www.youtube.com/watch?v=NhPgUcjGQAw

#2: Adopt the Right Mindset
Don’t be this guy!

YIKES!!!!!!!
To: NH
From:
“A-Ha!”

You’re NOT a victim...
These tools exist to suit your tastes, and serve you and your priorities!

#3: Establish Your Social Media Starter Kit

A Few More for Your Training & Development Radar...

#4: See the Matrix
(Psst....It’s all about LEVERAGE!)

Social Marketing Content Ecosystem
Profile &
Fan Page
Your Handle: ___________________
Brand-friendly, keyword conscious Profile, 160 characters or less:
_______________________________
_______________________________
_______________________________
_______________________________
_______________________________
Your Fan Page’s name:
_______________________________
Its role, positioning, & purpose:
_______________________________
_______________________________
_______________________________
Your BLOG,
Your HUB
Your Blog’s Top 5 Categories
1. ______________________________
2. ______________________________
3. ______________________________
4. ______________________________
5. ______________________________
Your Website
Pages in Your Core Site Map
(i.e. Home, About, Contact, Products, Services, Events, Press, etc.)
1. ______________________________
2. ______________________________
3. ______________________________
4. ______________________________
5. ______________________________
Complete your Profile 100%:
Current position
Two past positions
 One educational spot
 Profile summary & photo
 Specialties
 At least 3 recommendations
Epiphanies, Inc. Social Marketing and Success Strategies – www.AhaYourself.com

Leverage Versatility

Twitter Community Building Prototype (by Nate Ritter)

RSS
Really Simple
Syndication
Sending out the same
content in different wrappers,
to cater to the audience’s
personal preferences

Leverage in Action!
“Practical Use”
Case Study:
New Hampshire
Division of
Economic Development
NHEconomy.com

Before May 5th, 2009...

Up to 8 email blasts/day
Multiple contact lists
Non-indexed PRs, content =

no online equity (!!!!)

“Sisyphus Syndrome”

First, the blog...

...which feeds Twitter...

...and Facebook, too...

...PLUS any other person, business, “reader” or resource that subscribes to the feed.

P.S. - YouTube, Ustream, Delicious, and Slideshare Also Use RSS

9 Ways YOUCan Use
Social Media RIGHT NOW
Reach the right people
Deliver great information
Impact others in a
positive way

#1: Ramp Up Your VISIBILITY

Build awareness
Strengthen brands
Expand Reach
Access offers
Invites

OPPORTUNITIES!

Radical Strategic Visibility
Ning.com = “DIY” Social Networks

Radical Strategic Visibility
Main site. YouTube Channel. Blogspot for event.
Typepad for ideas. Twitter.
Facebook Fan Page, too!
Connect With Your Target Market(s)
Where THEY Want to Experience YOU!

#2: Share Your CONTENT

Radical Strategic Visibility +Great Content = …

#3: Boost Your EXPERT STATUS

Credibility Is Key!
“Credibility now has a channel for mass distribution. It's called the Web and it particularly thrives in social networks. Such distribution will have profound implications for how we ‘advertise’.”

#4: Network Your Buns Off!
Strategic Partners, Media, Fans, Followers, Colleagues,
Your Target Market, Industry Leaders, Different Niches

#5: Crowdsourcing

Research
Collaboration
Content Customization
Real-time Feedback and Participation

#6: Think Global, Act Local

#7: Monitor and Engage

#8: Enhance the Learning Experience

Encourage “backstage” conversations & connections at conferences, webinars, teleclasses
Get feedback, gather resources by real-time collaboration
Share relevant multimedia – training videos, interviews, clips

#9:LEVERAGE, LEVERAGE, LEVERAGE!

Your TIME
Your RESOURCES
Your KNOWLEDGE
Update your status
Post/comment on blogs, feeds, network updates
Upload pics ‘n videos
Tweet tips ‘n links
Share your presentations

All those links...all that content...
Reaching the right people
Delivering great information
Impacting others in a
positive way….
…While pointing to you,
enhancing your brand, sharingyour POV, LEADING the way, interacting, networking,engaging, connecting, building your credibility, inviting opportunities,
Making an IMPACT (!!!)

“The future of HR is about accessibility, interaction, and collaboration. Taking your organization to that level means maximizing your technical resources and finding ways to make it work for you.“
- Nicole Yeldell, SPHR

Thank you for your time today. If there’s anything we can do for you, please let us know...

Our Gifts to You…
Have lots of ideas, but don’t know which ones to put into action? Want to profit from your best “Aha” Moments?
Get your FREE “A-Ha!” Success Kit today at AhaSuccessKit.com, and transform your boldest insights into revenue-generating, joy-filled results!
This Twitter Special Report reveals 37 easy ways to tap into the power of social marketing using the world’s fastest-growing social network.
Download your free copy at EpiphaniesInc.com/Twitter!
ASTD Members get $100 off the Social Media Kick Start Virtual Boot Camp! Six webinar-style modules, plus checklists, templates, and bonuses.
Use coupon code ASTD at http://bit.ly/6StepSocial!
And please, don’t forget to become a Fan of Epiphanies, Inc. on Facebook at http://www.Facebook.com/AhaYourself!)