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Social Media Crash Course for Training Pros
 

Social Media Crash Course for Training Pros

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Featuring the 9 Ways You Can Use Social Media RIGHT NOW to Create a World That Works Better. Designed Exclusively for Trainers, Educators, Coaches, Consultants, Facilitators, & ASTD Members.

Featuring the 9 Ways You Can Use Social Media RIGHT NOW to Create a World That Works Better. Designed Exclusively for Trainers, Educators, Coaches, Consultants, Facilitators, & ASTD Members.

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  • LinkedIn#96 website based on traffic (Alexa.com)43 million membersMore than doubled monthly unique visitors ‘08 to ‘09 (5.7 -12 MM – Compete.com) Executives from all Fortune 500 companies are LinkedIn membersNow allowing applications (blogs, presentations, collaboration tools)
  • http://blog.perfectspace.com/2008/01/09/using-twitter-to-help-communities/

Social Media Crash Course for Training Pros Social Media Crash Course for Training Pros Presentation Transcript

  • Social Media Crash Course for Training Pros Featuring the 79 Ways YOU Can Use Social Media RIGHT NOWto Create a World That Works Better
    for Trainers, Educators, Coaches, Consultants,Facilitators, & ASTDMembers
    Presented by Lani & Allen Voivod
    Co-owners and Content Lovers
    of Epiphanies, Inc.
    Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com
  • “…Since they are trainers, they’ve seen every gimmick in the book and as a result, are a bit jaded….”
    -Alexandra Levit, ASTD Author, speaker, columnist
    Social Marketing and Success Strategies – www.AhaYourself.com
  • What You’re Going to Learn During the Next 45 Minutes…
    The 4 Most Critical Actions You Must Take ASAP to Succeed in Social Media
    The #1 Concept That’s Fueling the Whole Social Media “Matrix”
    9 Ways YOU Can Use Social Media RIGHT NOW to Create a World That Works Better
    Epiphanies, inc. | Social Marketing and Success Strategies | www.AhaYourself.com
  • Why Listen to Us?
    • Designed and delivered “A-Ha!” NH Social Media Business Summit, June 15th, 2009 (sponsored by NH DED, PSNH, and “Stay, Work, and Play” initiative; declared “Social Media Day” by official proclamation by Governor John Lynch!)
    • Featured in the “Ask the Experts” series, July AND August ’09 (Amoskeag Business Incubator and the Union Leader, NH’s largest newspaper)
    • Certified Social Media Strategists via Mari Smith’s inaugural program (Mari = “Pied Piper of the Online World” by FastCompany.com)
    • Small Biz Day at the Statehouse, New England SBDC Conference, Governor’s Conference on Volunteerism, dozens more
    Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com
  • For Best Results, Set Your Intentions…
    • Be Present
    • Be OPEN
    • Capture Your “A-Ha!”
    • Replace “Work-Pain-Ugh” with “PLAY-FUN-LEVITY”
    Epiphanies, inc. | Social Marketing and Success Strategies | www.AhaYourself.com
  • According to ASTD.org:
    • World’s largest association dedicated to workplace learning and performance professionals
    • More than 100 countries
    • More than 130 U.S. chapters
    • More than 30 international partners
    ASTD’s mission:
    “Through exceptional learning and performance, we create a world that works better.”
    Epiphanies, inc. | Social Marketing and Success Strategies | www.AhaYourself.com
  • What Are YOUR Goals?
    All Trainers, Educators, Coaches, Consultants,Facilitators, & ASTD Members
    want these!
    Reach the right people
    Deliver great information
    Impact others in a
    positive way
    Epiphanies, inc. | Social Marketing and Success Strategies | www.AhaYourself.com
  • #1: Begin to Grasp What’s Possible
    Great content connects, evolves, and lives on in unexpected ways…
    Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • The Social Media Revolution
    http://www.youtube.com/watch?v=NhPgUcjGQAw
    Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • #2: Adopt the Right Mindset
    Don’t be this guy!
    Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • YIKES!!!!!!!
    To: NH
    From:
    “A-Ha!”
    Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • You’re NOT a victim...
    These tools exist to suit your tastes, and serve you and your priorities!
    Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • #3: Establish Your Social Media Starter Kit
    Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • A Few More for Your Training & Development Radar...
    Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • #4: See the Matrix
    (Psst....It’s all about LEVERAGE!)
    Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • Social Marketing Content Ecosystem
    Profile &
    Fan Page
    Your Handle: ___________________
    Brand-friendly, keyword conscious Profile, 160 characters or less:
    _______________________________
    _______________________________
    _______________________________
    _______________________________
    _______________________________
    Your Fan Page’s name:
    _______________________________
    Its role, positioning, & purpose:
    _______________________________
    _______________________________
    _______________________________
    Your BLOG,
    Your HUB
    Your Blog’s Top 5 Categories
    1. ______________________________
    2. ______________________________
    3. ______________________________
    4. ______________________________
    5. ______________________________
    Your Website
    Pages in Your Core Site Map
    (i.e. Home, About, Contact, Products, Services, Events, Press, etc.)
    1. ______________________________
    2. ______________________________
    3. ______________________________
    4. ______________________________
    5. ______________________________
    Complete your Profile 100%:
    Current position
    Two past positions
     One educational spot
     Profile summary & photo
     Specialties
     At least 3 recommendations
    Epiphanies, Inc. Social Marketing and Success Strategies – www.AhaYourself.com
  • Leverage Versatility
    • Twitter Community Building Prototype (by Nate Ritter)
    Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • RSS
    Really Simple
    Syndication
    Sending out the same
    content in different wrappers,
    to cater to the audience’s
    personal preferences
    Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • Leverage in Action!
    “Practical Use”
    Case Study:
    New Hampshire
    Division of
    Economic Development
    NHEconomy.com
    Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • Before May 5th, 2009...
    • Up to 8 email blasts/day
    • Multiple contact lists
    • Non-indexed PRs, content =
    no online equity (!!!!)
    • “Sisyphus Syndrome”
    Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • First, the blog...
    Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • ...which feeds Twitter...
    Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • ...and Facebook, too...
    Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • ...PLUS any other person, business, “reader” or resource that subscribes to the feed.
    Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • P.S. - YouTube, Ustream, Delicious, and Slideshare Also Use RSS
    Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • 9 Ways YOUCan Use
    Social Media RIGHT NOW
    Reach the right people
    Deliver great information
    Impact others in a
    positive way
    Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • #1: Ramp Up Your VISIBILITY
    • Build awareness
    • Strengthen brands
    • Expand Reach
    • Access offers
    • Invites
    OPPORTUNITIES!
    Social Marketing and Success Strategies – www.AhaYourself.com
  • Radical Strategic Visibility
    Ning.com = “DIY” Social Networks
    Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • Radical Strategic Visibility
    Main site. YouTube Channel. Blogspot for event.
    Typepad for ideas. Twitter.
    Facebook Fan Page, too!
    Connect With Your Target Market(s)
    Where THEY Want to Experience YOU!
    Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • #2: Share Your CONTENT
    Social Marketing and Success Strategies – www.AhaYourself.com
  • Radical Strategic Visibility +Great Content = …
    Social Marketing and Success Strategies – www.AhaYourself.com
  • #3: Boost Your EXPERT STATUS
    Social Marketing and Success Strategies – www.AhaYourself.com
  • Credibility Is Key!
    “Credibility now has a channel for mass distribution. It's called the Web and it particularly thrives in social networks. Such distribution will have profound implications for how we ‘advertise’.”
    Social Marketing and Success Strategies – www.AhaYourself.com
  • #4: Network Your Buns Off!
    Strategic Partners, Media, Fans, Followers, Colleagues,
    Your Target Market, Industry Leaders, Different Niches
    Social Marketing and Success Strategies – www.AhaYourself.com
  • #5: Crowdsourcing
    • Research
    • Collaboration
    • Content Customization
    • Real-time Feedback and Participation
    Social Marketing and Success Strategies – www.AhaYourself.com
  • Social Marketing and Success Strategies – www.AhaYourself.com
  • #6: Think Global, Act Local
    Social Marketing and Success Strategies – www.AhaYourself.com
  • #7: Monitor and Engage
    Social Marketing and Success Strategies – www.AhaYourself.com
  • #8: Enhance the Learning Experience
    • Encourage “backstage” conversations & connections at conferences, webinars, teleclasses
    • Get feedback, gather resources by real-time collaboration
    • Share relevant multimedia – training videos, interviews, clips
    Social Marketing and Success Strategies – www.AhaYourself.com
  • #9:LEVERAGE, LEVERAGE, LEVERAGE!
    • Your TIME
    • Your RESOURCES
    • Your KNOWLEDGE
    • Update your status
    • Post/comment on blogs, feeds, network updates
    • Upload pics ‘n videos
    • Tweet tips ‘n links
    • Share your presentations
    Social Marketing and Success Strategies – www.AhaYourself.com
  • All those links...all that content...
    Reaching the right people
    Delivering great information
    Impacting others in a
    positive way….
    …While pointing to you,
    enhancing your brand, sharingyour POV, LEADING the way, interacting, networking,engaging, connecting, building your credibility, inviting opportunities,
    Making an IMPACT (!!!)
    Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • “The future of HR is about accessibility, interaction, and collaboration. Taking your organization to that level means maximizing your technical resources and finding ways to make it work for you.“
    - Nicole Yeldell, SPHR
    Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • Thank you for your time today. If there’s anything we can do for you, please let us know...
    Epiphanies, inc. | Social Marketing and Success Strategies | www.AhaYourself.com
  • Our Gifts to You…
    Have lots of ideas, but don’t know which ones to put into action? Want to profit from your best “Aha” Moments?
    Get your FREE “A-Ha!” Success Kit today at AhaSuccessKit.com, and transform your boldest insights into revenue-generating, joy-filled results!
    This Twitter Special Report reveals 37 easy ways to tap into the power of social marketing using the world’s fastest-growing social network.
    Download your free copy at EpiphaniesInc.com/Twitter!
    ASTD Members get $100 off the Social Media Kick Start Virtual Boot Camp! Six webinar-style modules, plus checklists, templates, and bonuses.
    Use coupon code ASTD at http://bit.ly/6StepSocial!
    And please, don’t forget to become a Fan of Epiphanies, Inc. on Facebook at http://www.Facebook.com/AhaYourself!)
    Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com