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Social Media Crash Course

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Originally created for the Greater Salem (NH) Chamber of Commerce, this slidecast applies to entrepreneurs, bold brands, and mission-driven organizations nationwide that are diving into the social …

Originally created for the Greater Salem (NH) Chamber of Commerce, this slidecast applies to entrepreneurs, bold brands, and mission-driven organizations nationwide that are diving into the social media realm.

Published in: Self Improvement

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  • LinkedIn#96 website based on traffic (Alexa.com)43 million membersMore than doubled monthly unique visitors ‘08 to ‘09 (5.7 -12 MM – Compete.com) Executives from all Fortune 500 companies are LinkedIn membersNow allowing applications (blogs, presentations, collaboration tools)
  • Twitter, 2036, “Pulse of the Planet”
  • Transcript

    • 1. Social Media Crash CourseTrends, Fears, Success Stories, and How They Relate to Your Own Business’Potential and Power
      Originally presented for the Greater Salem (NH) Chamber of Commerce
      Presented by Allen Voivod
      Co-owner and Content Lover
      of Epiphanies, Inc.
      http://Facebook.com/AhaYourself
      Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com
    • 2. 2010 Industry Report
      • Top 3 questions: Measure ROI? Best practices? Time management?
      • 3. 65% involved for a few months or less
      • 4. 56% at 6+ hours or more each week
      • 5. Advantages: Generating exposure, increasing traffic, building new biz partnerships
      • 6. Top tools: Twitter, Facebook, LinkedIn & blogs (in that order)
      Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
    • 7. During Our Time Together...
      • 5 kinds of FEAR
      • 8. Our 6-Step Social Media Action Plan
      • 9. Which 8 platforms and channels to know and embrace
      • 10. The #1 super-charging secretbehind the Social Media Matrix
      • 11. What this all has to do with your Search Engine success
       
      Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
    • 12. A Bit of Our Background...
      • Certified Inbound Marketing Professionals (in partnership with Hubspot)
      • 13. Featured in the “Ask the Experts” series, July AND August ’09 (Amoskeag Business Incubator and the Union Leader, NH’s largest newspaper)
      • 14. Clients include DED, Mattel, EduGuide, City of Rochester, PaladinID, & Comfort Inn, and more...
      Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com
    • 15. Results!
      Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com
    • 16. Five Kinds of Fear
      Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
    • 21. Let Go of Control
      "Fits my girthy frame, has wolves on it, attracts women.”
      • Rutgers law student posted this Amazon.com review comment 11/10/08
      • 22. Amazon spokeswoman: #1 apparel item since 5/19 (#4 today)
      • 23. At one point, selling 1000s/day*; currently has 1,600+ customer reviews
      *Source: Yahoo! News
      Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com
    • 24. Have Your Say
      • 2007 American Customer Satisfaction Index: Worst rating of any US company or government agency, including the Internal Revenue Service
      • 25. 2009 American Customer Satisfaction Index: Biggest gain in their industry
      Frank Eliason
      Comcast Director of Digital Care
      Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
    • 26. 1. Strategy
      Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
    • 27. Why Are You Doing It?
      ??
      • State of NH: Engage a younger audience
      • 28. Comcast: Deliver customer service, salvage reputation
      • 29. 12in12K: Raise at least $12,000 for one charity per month for a year
      Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
    • 30. 2. Content Creation
      Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
    • 31. What to Say
      in other words...
      say anything!
      Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
    • 44. 3. Broadcast
      Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
    • 45. Tools to Automate Broadcasting
      Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
    • 46. 4. Engagement
      Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
    • 47. Conversations
      Questions to ask:
      • To whom will you talk? (Everyone to start? Only people with XX connections?)
      • 48. Who will do the talking/listening?(Is there a social media manager? Do multiple people handle the responses?)
      • 49. Where do you draw the line? (What’s discussed publicly versus taken “offline”?)
      Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
    • 50. 5. Audience Building
      Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
    • 51. Let Fingers Do Walking
      Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
    • 52. Use Your Resources
      Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
    • 53. 6. Measurement
      • Traffic
      • 54. Revenue/cost
      • 55. Earned media
      • 56. Friends/Followers/ Fans
      • 57. Interactions
      • 58. Number of kittens saved, spayed/neutered
      Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
    • 59. Your Social Media Starter Kit
      Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
    • 60. A Few More for Your Radar...
      Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
    • 61. Social Media
      “Social media is not about the technology but what the technology enables.”  
      Steve Radick
      Booz Allen Hamilton
      Global Technology Consulting
      Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
    • 62. What’s Possible?
      Searchability * Expert status * Content leverage * Efficiency * SEO * Dynamism * Conversations * Immediate reactions * Trust * Flexibility * Visibility * Community * Access * Personality * Reach * Scanning activity * Scoping the vibe * Unexpected interests * Discovering style/M.O. * Research * Brand value * Peeks in on your competition * Outreach to centers of influence * Content flow * Traffic resources * Trendspotting * Engaging experiences * Humanity * Connections * Google PageRank boosts * Relevancy * Joint partnerships * Crowdsourcing * Etc....
      Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
    • 63. See the Matrix
      (Psst....It’s all about LEVERAGE!)
      Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
    • 64. Social Marketing Content Ecosystem
      Profile &
      Fan Page
      Your Handle: ___________________
      Brand-friendly, keyword conscious Profile, 160 characters or less:
      _______________________________
      _______________________________
      _______________________________
      _______________________________
      _______________________________
      Your Fan Page’s name:
      _______________________________
      Its role, positioning, & purpose:
      _______________________________
      _______________________________
      _______________________________
      Your BLOG,
      Your HUB
      Your Blog’s Top 5 Categories
      1. ______________________________
      2. ______________________________
      3. ______________________________
      4. ______________________________
      5. ______________________________
      Your Website
      Pages in Your Core Site Map
      (i.e. Home, About, Contact, Products, Services, Events, Press, etc.)
      1. ______________________________
      2. ______________________________
      3. ______________________________
      4. ______________________________
      5. ______________________________
      Complete your Profile 100%:
      Current position
      Two past positions
       One educational spot
       Profile summary & photo
       Specialties
       At least 3 recommendations
      Epiphanies, Inc. Social Marketing and Success Strategies – www.AhaYourself.com
    • 65. SEO: Unique URLs
      Econsultancy: bio, username, first 11 characters, universal search placement, & followers (5 of “18 Observations on Twitter and SEO”)
      Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
    • 66. Social Media Influence
      • C&D Letter 9/14 from Monster/Hansen
      • 67. Facebook group launches 10/9 (17,000+ members)
      • 68. YouTube Video posted 10/14 (77,000+ views)
      • 69. Nearly 2,000,000 total tweets
      • 70. 10/19, VT Senator Bernie Sanders gets involved
      • 71. 10/21 – lawsuit dropped
      Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
    • 72. What’s the SEO Value?
      “When visitors land on a page from an exterior link some other metrics are affected: number of unique visitors, number of page views, and time on site. These metrics matter for the search engines more and more....”
      “Search engines do not index [shortened URLs], but
      index and pass PageRank
      to the actual URLs instead.”
      --SitePoint, “Twitter’s Little Known SEO Value”
      Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
    • 73. What Now?
      If you have no employees who can handle this, and if it’s been too overwhelming for you personally to take on so far...
      It’s not going to get any easier.
      Salary data source: JobsInSocialMedia.com
      Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
    • 74. Please...Get Help!
      Three options:
      Ramp up your learning curve
      Find a success partner
      Turn it over to an expert
      Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
    • 75. Thank you!
      To learn how we can help you get your message, mission, and vision out to your Ideal Audience through online channels – in fun AND profitable ways! - just drop us a line...
      Write on our Wall at:
      http://facebook.com/AhaYourself
      Hit us up on Twitter:
      @LaniVoivod or @AllenVoivod
      Comment on the “A-Ha!” Blog at http://www.AhaYourself.com
       
      Thanks for watching! And please, share this with anyone you know who can use it in their own business or organization.
      Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com