Social Media 101 for Job Seekers in Supply Management

Social Media 101 for Job Seekers in Supply ManagementFeaturing the 9 StepsYou Can Take RIGHT NOW and Use Social Media Tools and Platforms to Meet Your Job Search Goals
for Purchasing Agents, Procurement Managers, Supply Chain Professionals, & ISM/NAPMMembers
Presented by Lani & Allen Voivod
Co-owners and Content Lovers
of Epiphanies, Inc.
Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com

What You’re Going to Learn During the Next 45 Minutes…
The 3Most Critical Actions You Must Take ASAP to Succeed in Social Media
9 Steps YOU Can Take to Use Social Media Tools and Platforms to Meet Your Goals
The #1 Concept That’s Fueling the Whole Social Media “Matrix”

Why Listen to Us?

Designed and delivered “A-Ha!” NH Social Media Business Summit, June 15th, 2009 (sponsored by NH DED, PSNH, and “Stay, Work, and Play” initiative; declared “Social Media Day” by official proclamation by Governor John Lynch!)
Featured in the “Ask the Experts” series, July AND August ’09 (Amoskeag Business Incubator and the Union Leader, NH’s largest newspaper)
Certified Social Media Strategists via Mari Smith’s inaugural program (Mari = “Pied Piper of the Online World” by FastCompany.com)
Chief Blogger for CareerResumes.com, 10/06 – 8/08

For Best Results, Set Your Intentions…

Be Present
Be OPEN
Capture Your “A-Ha!”
Replace “Work-Pain-Ugh” with “PLAY-FUN-LEVITY”

According to ISM.ws:

World’s largest association dedicated to purchasing & supply management professionals
More than 75 countries
More than 100U.S. chapters (ISM and NAPM)
More than 43,000 professionals

ISM’smission:
“Lead the supply management profession through its standards of excellence, research, promotional activities, and education.”

What Are YOUR Goals?
Prepare for a “passive offer”
Seek out a new opportunity
Position yourself as an expert

#1: Begin to Grasp What’s Possible
Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com

The Social Media Revolution
http://www.youtube.com/watch?v=NhPgUcjGQAw

Company Success: Jittergram

Going for It! NAPM/Utah
Our network of procurement professionals can post events, special occasions, webinars and upcoming conferences.
If we have a particularly unusual or challenging project we can post questions to our peers. Why reinvent the wheel, there’s a lot of knowledge to be shared and that’s why we belong to this organization.
Also, on our social networking pages we can collaborate on new ideas, engage in discussions related to the purchasing industry, and post surveys. We can share useful articles and send links to our fellow procurement professionals.
Just got your certification? Post it on Facebook and LinkedIn for instant notification to your peers. You can also post updates on your career achievements such as promotions, job changes or new openings in your office.
--Donna Beaupre, CPPB & NAPM Utah Board Member, Sept. 2009

#2: Adopt the Right Mindset
Don’t be this guy!

YIKES!!!!!!!
To: NH
From:
“A-Ha!”

You’re NOT a victim...
These tools exist to suit your tastes, and serve you and your priorities!

#3: Embrace the Change
“The survey results showed that 80 percent of companies use or are planning to use social networking to find and attract candidates this year.
“Among those using or planning to use social network sites for recruiting, LinkedIn use grew from 80 percent in 2008 to 95 percent of respondents in 2009 and Facebook use grew from 36 percent in 2008 to 59 percent in 2009.
“A new addition, Twitter, ranked third with 42 percent of recruiters using the tool to source candidates.
77 percent of respondents said they use social networks to reach passive candidates who are not actively seeking employment.”
--2009 Jobvite Social Recruitment Survey of HR and Recruiting Professionals

9 Steps YOU Can Take to
Use Social Media Tools and
Prepare for a “passive offer”
Seek out a new opportunity
Position yourself as an expert

#1: Google Yourself

Get an objective sense of who the World Wide Web thinks you are!
What will hiring managers, recruiters, & HR professionals learn about you?

#2: Establish Your Social Media Starter Kit

#3: Look to the Future
Mari Smith
President, International Social Media Association
Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com

Keywords Make You Easier to Find
Mari’s LinkedIn Summary – with guidance from a LinkedIn consultant
Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com

#4: Build/Update Your Network

#5: Ramp Up Your VISIBILITY

Build awareness
Strengthen brands
Expand reach
Access offers
Invites

OPPORTUNITIES!
Connect With Your Target Market(s)
Where THEY Want to Experience YOU!

#6: Share Your CONTENT

Radical Strategic Visibility +Great Content = …

EXPERT STATUS!

Credibility Is Key!
“Credibility now has a channel for mass distribution. It's called the Web and it particularly thrives in social networks. Such distribution will have profound implications for how we ‘advertise’.”

#7: Network Your Buns Off!
Strategic Partners, Media, Associations, Groups, Colleagues,
Your Target Employers, Industry Leaders, Hiring Professionals

#8: Monitor and Engage

Media, companies, students, experts, professionals...
Create keyword and phrase lists
Use alerts
Subscribe via RSS feed readers

RSS
Really Simple
Syndication
Sending out the same
content in different wrappers,
to cater to the audience’s
personal preferences

#9:LEVERAGE, LEVERAGE, LEVERAGE!

Your TIME
Your RESOURCES
Your KNOWLEDGE
Update your status
Post/comment on blogs, feeds, network updates
Upload pics ‘n videos
Tweet tips ‘n links
Share your presentations

The Leverage Matrix

Social Marketing Content Ecosystem
Profile &
Fan Page
Your Handle: ___________________
Brand-friendly, keyword conscious Profile, 160 characters or less:
_______________________________
_______________________________
_______________________________
_______________________________
_______________________________
Your Fan Page’s name:
_______________________________
Its role, positioning, & purpose:
_______________________________
_______________________________
_______________________________
Your BLOG,
Your HUB
Your Blog’s Top 5 Categories
1. ______________________________
2. ______________________________
3. ______________________________
4. ______________________________
5. ______________________________
Your Website
Pages in Your Core Site Map
(i.e. Home, About, Contact, Products, Services, Events, Press, etc.)
1. ______________________________
2. ______________________________
3. ______________________________
4. ______________________________
5. ______________________________
Complete your Profile 100%:
Current position
Two past positions
 One educational spot
 Profile summary & photo
 Specialties
 At least 3 recommendations
Epiphanies, Inc. Social Marketing and Success Strategies – www.AhaYourself.com

Client: NH DED

All those links...all that content...
…While pointing to you,
enhancing your brand, sharing your POV, LEADING the way, interacting, networking,engaging, connecting, building your credibility, inviting opportunities,
Making an IMPACT (!!!)
Preparing you for a “passive offer”
Seeking out (and drawing in) new opportunities
Positioning yourself as an expert

Final Thought...
“With today’s social networking abilities, we are empowered by technology — the kind that allows collaboration to occur anywhere, anytime. It’s the type of collaboration that generates strategic supplier relationships and competitive advantage. It also forces supply management professionals and organizations to respond quickly to customer and shareholder demands.”

-Paul A. Laudicina, managing officer and chairman of the board for A.T. Kearney, speaking at Day Two of the ISM’s 94th Annual International Supply Management Conference and Educational Exhibit

(paraphrased from his keynote on the ISM Conference blog)

Our Gifts to You…
Have lots of ideas, but don’t know which ones to put into action? Want to profit from your best “Aha” Moments?
Get your FREE “A-Ha!” Success Kit today at AhaSuccessKit.com, and transform your boldest insights into revenue-generating, joy-filled results!
This Twitter Special Report reveals 37 easy ways to tap into the power of social marketing using the world’s fastest-growing social network.
Download your free copy at EpiphaniesInc.com/Twitter!
ISM Members get $100 off the Social Media Kick Start Virtual Boot Camp! Six webinar-style modules, plus checklists, templates, and bonuses.
Use coupon code ISM at http://bit.ly/6StepSocial!
And please, don’t forget to become a Fan of Epiphanies, Inc. on Facebook at http://www.Facebook.com/AhaYourself!)