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Social Media 101 for Job Seekers in Supply Management
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Social Media 101 for Job Seekers in Supply Management

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>>>The 3 Most Critical Actions You Must Take ASAP to Succeed in Social Media

>>>9 Steps You Can Take to Use Social Media Tools and Platforms to Meet Your Goals

>>>The #1 Concept That’s Fueling the Whole Social Media “Matrix

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  • LinkedIn#96 website based on traffic (Alexa.com)43 million membersMore than doubled monthly unique visitors ‘08 to ‘09 (5.7 -12 MM – Compete.com) Executives from all Fortune 500 companies are LinkedIn membersNow allowing applications (blogs, presentations, collaboration tools)
  • LinkedIn#96 website based on traffic (Alexa.com)43 million membersMore than doubled monthly unique visitors ‘08 to ‘09 (5.7 -12 MM – Compete.com) Executives from all Fortune 500 companies are LinkedIn membersNow allowing applications (blogs, presentations, collaboration tools)

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  • 1. Social Media 101 for Job Seekers in Supply ManagementFeaturing the 9 StepsYou Can Take RIGHT NOW and Use Social Media Tools and Platforms to Meet Your Job Search Goals
    for Purchasing Agents, Procurement Managers, Supply Chain Professionals, & ISM/NAPMMembers
    Presented by Lani & Allen Voivod
    Co-owners and Content Lovers
    of Epiphanies, Inc.
    Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com
  • 2. What You’re Going to Learn During the Next 45 Minutes…
    The 3Most Critical Actions You Must Take ASAP to Succeed in Social Media
    9 Steps YOU Can Take to Use Social Media Tools and Platforms to Meet Your Goals
    The #1 Concept That’s Fueling the Whole Social Media “Matrix”
    Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com
  • 3. Why Listen to Us?
    • Designed and delivered “A-Ha!” NH Social Media Business Summit, June 15th, 2009 (sponsored by NH DED, PSNH, and “Stay, Work, and Play” initiative; declared “Social Media Day” by official proclamation by Governor John Lynch!)
    • 4. Featured in the “Ask the Experts” series, July AND August ’09 (Amoskeag Business Incubator and the Union Leader, NH’s largest newspaper)
    • 5. Certified Social Media Strategists via Mari Smith’s inaugural program (Mari = “Pied Piper of the Online World” by FastCompany.com)
    • 6. Chief Blogger for CareerResumes.com, 10/06 – 8/08
    Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com
  • 7. For Best Results, Set Your Intentions…
    • Be Present
    • 8. Be OPEN
    • 9. Capture Your “A-Ha!”
    • 10. Replace “Work-Pain-Ugh” with “PLAY-FUN-LEVITY”
    Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com
  • 11. According to ISM.ws:
    • World’s largest association dedicated to purchasing & supply management professionals
    • 12. More than 75 countries
    • 13. More than 100U.S. chapters (ISM and NAPM)
    • 14. More than 43,000 professionals
    ISM’smission:
    “Lead the supply management profession through its standards of excellence, research, promotional activities, and education.”
    Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com
  • 15. What Are YOUR Goals?
    Prepare for a “passive offer”
    Seek out a new opportunity
    Position yourself as an expert
    Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com
  • 16. #1: Begin to Grasp What’s Possible
    Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • 17. The Social Media Revolution
    http://www.youtube.com/watch?v=NhPgUcjGQAw
    Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • 18. Company Success: Jittergram
    Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • 19. Going for It! NAPM/Utah
    Our network of procurement professionals can post events, special occasions, webinars and upcoming conferences.
    If we have a particularly unusual or challenging project we can post questions to our peers. Why reinvent the wheel, there’s a lot of knowledge to be shared and that’s why we belong to this organization.
    Also, on our social networking pages we can collaborate on new ideas, engage in discussions related to the purchasing industry, and post surveys. We can share useful articles and send links to our fellow procurement professionals.
    Just got your certification? Post it on Facebook and LinkedIn for instant notification to your peers. You can also post updates on your career achievements such as promotions, job changes or new openings in your office.
    --Donna Beaupre, CPPB & NAPM Utah Board Member, Sept. 2009
    Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • 20. #2: Adopt the Right Mindset
    Don’t be this guy!
    Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • 21. YIKES!!!!!!!
    To: NH
    From:
    “A-Ha!”
    Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • 22. You’re NOT a victim...
    These tools exist to suit your tastes, and serve you and your priorities!
    Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • 23. Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • 24. #3: Embrace the Change
    “The survey results showed that 80 percent of companies use or are planning to use social networking to find and attract candidates this year.
    “Among those using or planning to use social network sites for recruiting, LinkedIn use grew from 80 percent in 2008 to 95 percent of respondents in 2009 and Facebook use grew from 36 percent in 2008 to 59 percent in 2009.
    “A new addition, Twitter, ranked third with 42 percent of recruiters using the tool to source candidates.
    77 percent of respondents said they use social networks to reach passive candidates who are not actively seeking employment.”
    --2009 Jobvite Social Recruitment Survey of HR and Recruiting Professionals
    Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • 25. 9 Steps YOU Can Take to
    Use Social Media Tools and
    Prepare for a “passive offer”
    Seek out a new opportunity
    Position yourself as an expert
    Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • 26. #1: Google Yourself
    • Get an objective sense of who the World Wide Web thinks you are!
    • 27. What will hiring managers, recruiters, & HR professionals learn about you?
    Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • 28. #2: Establish Your Social Media Starter Kit
    Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • 29. #3: Look to the Future
    Mari Smith
    President, International Social Media Association
    Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
  • 30. Keywords Make You Easier to Find
    Mari’s LinkedIn Summary – with guidance from a LinkedIn consultant
    Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
  • 31. #4: Build/Update Your Network
    Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • 32. #5: Ramp Up Your VISIBILITY
    OPPORTUNITIES!
    Connect With Your Target Market(s)
    Where THEY Want to Experience YOU!
    Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • 37. #6: Share Your CONTENT
    Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • 38. Radical Strategic Visibility +Great Content = …
    Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • 39. EXPERT STATUS!
    Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • 40. Credibility Is Key!
    “Credibility now has a channel for mass distribution. It's called the Web and it particularly thrives in social networks. Such distribution will have profound implications for how we ‘advertise’.”
    Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • 41. #7: Network Your Buns Off!
    Strategic Partners, Media, Associations, Groups, Colleagues,
    Your Target Employers, Industry Leaders, Hiring Professionals
    Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • 42. #8: Monitor and Engage
    • Media, companies, students, experts, professionals...
    • 43. Create keyword and phrase lists
    • 44. Use alerts
    • 45. Subscribe via RSS feed readers
    Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • 46. RSS
    Really Simple
    Syndication
    Sending out the same
    content in different wrappers,
    to cater to the audience’s
    personal preferences
    Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • 47. #9:LEVERAGE, LEVERAGE, LEVERAGE!
    • Your TIME
    • 48. Your RESOURCES
    • 49. Your KNOWLEDGE
    • 50. Update your status
    • 51. Post/comment on blogs, feeds, network updates
    • 52. Upload pics ‘n videos
    • 53. Tweet tips ‘n links
    • 54. Share your presentations
    Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • 55. The Leverage Matrix
    Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • 56. Social Marketing Content Ecosystem
    Profile &
    Fan Page
    Your Handle: ___________________
    Brand-friendly, keyword conscious Profile, 160 characters or less:
    _______________________________
    _______________________________
    _______________________________
    _______________________________
    _______________________________
    Your Fan Page’s name:
    _______________________________
    Its role, positioning, & purpose:
    _______________________________
    _______________________________
    _______________________________
    Your BLOG,
    Your HUB
    Your Blog’s Top 5 Categories
    1. ______________________________
    2. ______________________________
    3. ______________________________
    4. ______________________________
    5. ______________________________
    Your Website
    Pages in Your Core Site Map
    (i.e. Home, About, Contact, Products, Services, Events, Press, etc.)
    1. ______________________________
    2. ______________________________
    3. ______________________________
    4. ______________________________
    5. ______________________________
    Complete your Profile 100%:
    Current position
    Two past positions
     One educational spot
     Profile summary & photo
     Specialties
     At least 3 recommendations
    Epiphanies, Inc. Social Marketing and Success Strategies – www.AhaYourself.com
  • 57. Client: NH DED
    Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • 58. All those links...all that content...
    …While pointing to you,
    enhancing your brand, sharing your POV, LEADING the way, interacting, networking,engaging, connecting, building your credibility, inviting opportunities,
    Making an IMPACT (!!!)
    Preparing you for a “passive offer”
    Seeking out (and drawing in) new opportunities
    Positioning yourself as an expert
    Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • 59. Final Thought...
    “With today’s social networking abilities, we are empowered by technology — the kind that allows collaboration to occur anywhere, anytime. It’s the type of collaboration that generates strategic supplier relationships and competitive advantage. It also forces supply management professionals and organizations to respond quickly to customer and shareholder demands.”
    • -Paul A. Laudicina, managing officer and chairman of the board for A.T. Kearney, speaking at Day Two of the ISM’s 94th Annual International Supply Management Conference and Educational Exhibit
    (paraphrased from his keynote on the ISM Conference blog)
    Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • 60. Our Gifts to You…
    Have lots of ideas, but don’t know which ones to put into action? Want to profit from your best “Aha” Moments?
    Get your FREE “A-Ha!” Success Kit today at AhaSuccessKit.com, and transform your boldest insights into revenue-generating, joy-filled results!
    This Twitter Special Report reveals 37 easy ways to tap into the power of social marketing using the world’s fastest-growing social network.
    Download your free copy at EpiphaniesInc.com/Twitter!
    ISM Members get $100 off the Social Media Kick Start Virtual Boot Camp! Six webinar-style modules, plus checklists, templates, and bonuses.
    Use coupon code ISM at http://bit.ly/6StepSocial!
    And please, don’t forget to become a Fan of Epiphanies, Inc. on Facebook at http://www.Facebook.com/AhaYourself!)
    Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com