Your SlideShare is downloading. ×
0
Beyond the Hype:  A No-Nonsense Introduction to Social Media’s Real Power  and Promise for  NH  Businesses (Especially in ...
First, a note to YOU, our friend checking out this presentation on  SlideShare.net Epiphanies, Inc. | Social Marketing & S...
“ Hi. We’re Lani & Allen.” Epiphanies, Inc. | Social Marketing and Success Strategies |  www.AhaYourself.com <ul><li>Fast ...
“ We’re parents, too, living & playing in NH.” Epiphanies, Inc. | Social Marketing and Success Strategies |  www.AhaYourse...
Our Intentions for Today… <ul><li>Meet You Where You’re At </li></ul><ul><li>Expand Awareness </li></ul><ul><li>Tap Into t...
Set  Your  Intentions, Too… <ul><li>Be OPEN </li></ul><ul><li>Listen </li></ul><ul><li>Capture Your “A-Ha!” </li></ul><ul>...
Piece of cake, right? Epiphanies, inc. | Social Marketing and Success Strategies |  www.AhaYourself.com
Epiphanies, Inc. | Social Marketing & Success Strategies |   www.AhaYourself.com
Social media marketing begins with MINDSET! Epiphanies, Inc. | Social Marketing & Success Strategies |   www.AhaYourself.com
Common Concerns Epiphanies, Inc. | Social Marketing & Success Strategies |   www.AhaYourself.com <ul><li>What turns busine...
A Recent Negative Ninny Story… “ I really don’t see how a convenience store could use a Facebook page.” Epiphanies, inc. |...
Epiphanies, Inc. | Social Marketing & Success Strategies |   www.AhaYourself.com The #1 Truth of Social Media…  Creativity...
Epiphanies, Inc. | Social Marketing & Success Strategies |   www.AhaYourself.com The #1 Rule of Social Media…  There ARE n...
A Taste of the  Hype… Epiphanies, Inc. | Social Marketing and Success Strategies |  www.AhaYourself.com
<ul><li>“… the numbers are starting to swell.  Facebook , the most popular of the social media sites, has nearly  200 mill...
Epiphanies, Inc. | Social Marketing and Success Strategies |  www.AhaYourself.com Free or Low Cost vs. Bankbuster Which is...
&quot;Fits my girthy frame, has wolves on it, attracts women.”  <ul><li>Rutgers law student posted this  Amazon.com review...
(Psst! Remember that “FUN” thing?) Epiphanies, inc. | Social Marketing and Success Strategies |  www.AhaYourself.com
<ul><li>Attract  like-minded peeps </li></ul><ul><li>Invite  unexpected opportunities </li></ul><ul><li>Stand out  from th...
<ul><li>“ New Hampshire’s economic recovery will depend on small business. ” </li></ul><ul><li>-Source: SBA Office of Advo...
<ul><li>“… Of the 209 Inc. 500 companies that participated in the study,  44 percent  described  social media as a critica...
<ul><li>“… The  mushrooming of Web 2.0 technologies  coupled with employers' heightened understanding of how to  use these...
<ul><li>Increase clients and customers? </li></ul><ul><li>Leverage resources? </li></ul><ul><li>Increase average transacti...
To get beyond the hype… Epiphanies, Inc. | Social Marketing & Success Strategies |   www.AhaYourself.com You must know wha...
“ Where do I start?” <ul><li>Social Media Breakfast NH (& Boston) </li></ul><ul><li>Social Media Club on Ning </li></ul><u...
Our gifts to you… (Psst -  don’t forget to check out  EpiphaniesInc.com/SocialSuccess   to discover how we can help you an...
Upcoming SlideShare
Loading in...5
×

Social Media 101: Beyond the Hype

627

Published on

A No-Nonsense Introduction to Social Media’s Real Power and Promise for NH Businesses (Especially in This Untamed Economic Environment)

Created exclusively for
The “A-Ha!” NH Social Media Business Summit, June 15th, 2009

Presented by Lani & Allen Voivod
Co-owners and Content Lovers
of Epiphanies, Inc.

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
627
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
20
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • http://blog.searchenginewatch.com/090611-141501
  • Transcript of "Social Media 101: Beyond the Hype"

    1. 1. Beyond the Hype: A No-Nonsense Introduction to Social Media’s Real Power and Promise for NH Businesses (Especially in This Untamed Economic Environment) Created exclusively for The “A-Ha!” NH Social Media Business Summit Presented by Lani & Allen Voivod Co-owners and Content Lovers of Epiphanies, Inc. Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com
    2. 2. First, a note to YOU, our friend checking out this presentation on SlideShare.net Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com Hey, thanks for popping in. You’re about to cruise one of three presentations created for the 2009 “A-Ha!” NH Social Media Business Summit . Sponsored by Public Service of New Hampshire and in partnership with the NH Division of Economic Development and the state’s “Stay, Work, and Play” initiative, the June 15 th event drew a sold-out crowd of 100 passionate professionals, business leaders, and key team members of mission-driven organizations. Our focus was on how social media tools and strategies can best boost visibility, community, reach, competitive edge, and PROFITS in this, how shall we say…UNIQUE economic environment. With more than a decade in brand building, niche content development, and bleeding-edge online business tactics under our belts, we share powerful social marketing and success strategies with “imperfect-preneurs” (like us), global brands (like Barbie), and mission-driven organizations (like the NH Division of Economic Development) through speaking, workshops, customized training programs, and consulting. To find out more about how Epiphanies, Inc. can help you and your business or organization, check out www.EpiphaniesInc.com/SocialSuccess . Thanks again! @LaniVoivod & @AllenVoivod
    3. 3. “ Hi. We’re Lani & Allen.” Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com <ul><li>Fast Facts </li></ul><ul><li>NH Biz Owners since 2004 </li></ul><ul><li>Started as an online “Creative content enterprise” </li></ul><ul><li>Evolved to Social Marketing & Success Strategies </li></ul><ul><li>Learning from the top marketing & biz minds out there & </li></ul><ul><li>Investing less in marketing and more on professional development </li></ul><ul><li>We practice what we preach </li></ul>Ali Brown Adam Urbanski Melanie Strick Mari Smith Suzanne FB Gary Hirshberg Lorrie Ferrero
    4. 4. “ We’re parents, too, living & playing in NH.” Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com
    5. 5. Our Intentions for Today… <ul><li>Meet You Where You’re At </li></ul><ul><li>Expand Awareness </li></ul><ul><li>Tap Into the Knowledge in the Room </li></ul><ul><li>Demonstrate the Value </li></ul><ul><li>Share Real-life Success Stories </li></ul>Epiphanies, inc. | Social Marketing and Success Strategies | www.AhaYourself.com
    6. 6. Set Your Intentions, Too… <ul><li>Be OPEN </li></ul><ul><li>Listen </li></ul><ul><li>Capture Your “A-Ha!” </li></ul><ul><li>Replace “Work-Pain-Ugh” with “PLAY-FUN-LEVITY” </li></ul>Epiphanies, inc. | Social Marketing and Success Strategies | www.AhaYourself.com
    7. 7. Piece of cake, right? Epiphanies, inc. | Social Marketing and Success Strategies | www.AhaYourself.com
    8. 8. Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
    9. 9. Social media marketing begins with MINDSET! Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
    10. 10. Common Concerns Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com <ul><li>What turns business professionals off about social media: </li></ul><ul><ul><li>Privacy </li></ul></ul><ul><ul><li>Identity Theft </li></ul></ul><ul><ul><li>Negative Ninnies </li></ul></ul><ul><ul><li>Non-professional </li></ul></ul><ul><ul><li>Overwhelm </li></ul></ul>
    11. 11. A Recent Negative Ninny Story… “ I really don’t see how a convenience store could use a Facebook page.” Epiphanies, inc. | Social Marketing and Success Strategies | www.AhaYourself.com
    12. 12. Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com The #1 Truth of Social Media… Creativity is your capital! <ul><li>Since 11/06: </li></ul><ul><li>85 Videos </li></ul><ul><li>77 million views </li></ul><ul><li>Sales up 700% </li></ul>Will It Blend? on YouTube Source: SearchEnginewatch.com
    13. 13. Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com The #1 Rule of Social Media… There ARE no “rules”! “ Don’t sell!” But Dell’s made $1 million+ on Twitter so far in 2009. “ You can’t outsource relationships!” Tell that to Oprah. “ You gotta be online 24/7!” Hogwash. However, there are rules of thumb…
    14. 14. A Taste of the Hype… Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com
    15. 15. <ul><li>“… the numbers are starting to swell. Facebook , the most popular of the social media sites, has nearly 200 million users worldwide . LinkedIn is like Facebook for professionals, and more than 30 million of us have signed up . …And Twitter —not even three years old—tracks thousands upon thousands of instant message &quot;tweets&quot; every day … ” </li></ul>Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com Free or Low Cost vs. Bankbuster Which is it?
    16. 16. Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com Free or Low Cost vs. Bankbuster Which is it?
    17. 17. &quot;Fits my girthy frame, has wolves on it, attracts women.” <ul><li>Rutgers law student posted this Amazon.com review comment fall ‘08 </li></ul><ul><li>Amazon spokeswoman said the shirt’s been #1 apparel item since 5/19 </li></ul><ul><li>Michael Krinsky, owner of Keene, NH biz, says they’re selling 1000s/day </li></ul><ul><li>Source: Yahoo! News </li></ul>Epiphanies, inc. | Social Marketing and Success Strategies | www.AhaYourself.com
    18. 18. (Psst! Remember that “FUN” thing?) Epiphanies, inc. | Social Marketing and Success Strategies | www.AhaYourself.com
    19. 19. <ul><li>Attract like-minded peeps </li></ul><ul><li>Invite unexpected opportunities </li></ul><ul><li>Stand out from the crowd </li></ul>Epiphanies, inc. | Social Marketing and Success Strategies | www.AhaYourself.com
    20. 20. <ul><li>“ New Hampshire’s economic recovery will depend on small business. ” </li></ul><ul><li>-Source: SBA Office of Advocacy, January 2009 </li></ul>Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com <ul><li>137,901 small businesses in NH </li></ul><ul><li>32,103 small employers provide jobs to 54.9% of NH’s workforce </li></ul><ul><li>Microenterprise owners make up 87% of NH businesses </li></ul>
    21. 21. <ul><li>“… Of the 209 Inc. 500 companies that participated in the study, 44 percent described social media as a critical part of their business strategy , up from 25 in a similar analysis conducted last year. For the second year in a row, social networking sites were cited as the most widely used tool . ” </li></ul>Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com
    22. 22. <ul><li>“… The mushrooming of Web 2.0 technologies coupled with employers' heightened understanding of how to use these tools to find and hire attractive employees promises to radically reshape the recruiting landscape , say fans like Throckmorton. &quot;There's never been a better way to proactively go out and find and hire people you think are a good fit for your position. ” </li></ul>Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com
    23. 23. <ul><li>Increase clients and customers? </li></ul><ul><li>Leverage resources? </li></ul><ul><li>Increase average transaction value? </li></ul><ul><li>Gain competitive edge? </li></ul><ul><li>Increase frequency of purchase? </li></ul><ul><li>Boost $$$$$$? </li></ul>Epiphanies, inc. | Social Marketing and Success Strategies | www.AhaYourself.com So the real questions are… Can social media tools be used to:
    24. 24. To get beyond the hype… Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com You must know what tools exist AND what kind of power they have before you can really get traction on what works for you and your biz goals.
    25. 25. “ Where do I start?” <ul><li>Social Media Breakfast NH (& Boston) </li></ul><ul><li>Social Media Club on Ning </li></ul><ul><li>NH Tweet-ups </li></ul><ul><li>Mashable.com </li></ul><ul><li>@MariSmith </li></ul><ul><li>Right here  </li></ul>Epiphanies, inc. | Social Marketing and Success Strategies | www.AhaYourself.com <ul><li>Books: 1) The New Rules of Marketing & PR , </li></ul><ul><li>2) Tribes , 3) The Long Tail </li></ul>… dive in!
    26. 26. Our gifts to you… (Psst - don’t forget to check out EpiphaniesInc.com/SocialSuccess to discover how we can help you and your ventures !) Have lots of ideas, but don’t know which ones to put into action? Want to profit from your best “Aha” Moments? Get your FREE “A-Ha!” Success Kit today at AhaSuccessKit.com , and transform your boldest insights into revenue-generating, joy-filled results! This Twitter Special Report reveals 37 easy ways to tap into the power of social marketing using the world’s fastest-growing social network. Download your free copy at EpiphaniesInc.com/Twitter ! For free articles, resources, information, and insights on how to drive revenue and results in the online realm, get your free subscription to the Inciter ezine at InciteMe.com ! Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×