Social Media 101: Beyond the Hype

Beyond the Hype: A No-Nonsense Introduction to Social Media’s Real Power and Promise for NH Businesses (Especially in This Untamed Economic Environment) Created exclusively for The “A-Ha!” NH Social Media Business Summit Presented by Lani & Allen Voivod Co-owners and Content Lovers of Epiphanies, Inc. Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com

First, a note to YOU, our friend checking out this presentation on SlideShare.net Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com Hey, thanks for popping in. You’re about to cruise one of three presentations created for the 2009 “A-Ha!” NH Social Media Business Summit . Sponsored by Public Service of New Hampshire and in partnership with the NH Division of Economic Development and the state’s “Stay, Work, and Play” initiative, the June 15 th event drew a sold-out crowd of 100 passionate professionals, business leaders, and key team members of mission-driven organizations. Our focus was on how social media tools and strategies can best boost visibility, community, reach, competitive edge, and PROFITS in this, how shall we say…UNIQUE economic environment. With more than a decade in brand building, niche content development, and bleeding-edge online business tactics under our belts, we share powerful social marketing and success strategies with “imperfect-preneurs” (like us), global brands (like Barbie), and mission-driven organizations (like the NH Division of Economic Development) through speaking, workshops, customized training programs, and consulting. To find out more about how Epiphanies, Inc. can help you and your business or organization, check out www.EpiphaniesInc.com/SocialSuccess . Thanks again! @LaniVoivod & @AllenVoivod

“ Hi. We’re Lani & Allen.” Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com
Fast Facts
NH Biz Owners since 2004
Started as an online “Creative content enterprise”
Evolved to Social Marketing & Success Strategies
Learning from the top marketing & biz minds out there &
Investing less in marketing and more on professional development
We practice what we preach
Ali Brown Adam Urbanski Melanie Strick Mari Smith Suzanne FB Gary Hirshberg Lorrie Ferrero

“ We’re parents, too, living & playing in NH.” Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com

Our Intentions for Today…
Meet You Where You’re At
Expand Awareness
Tap Into the Knowledge in the Room
Demonstrate the Value
Share Real-life Success Stories
Epiphanies, inc. | Social Marketing and Success Strategies | www.AhaYourself.com

Set Your Intentions, Too…
Be OPEN
Listen
Capture Your “A-Ha!”
Replace “Work-Pain-Ugh” with “PLAY-FUN-LEVITY”

Piece of cake, right? Epiphanies, inc. | Social Marketing and Success Strategies | www.AhaYourself.com

Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com

Social media marketing begins with MINDSET! Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com

Common Concerns Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
What turns business professionals off about social media:
Privacy
Identity Theft
Negative Ninnies
Non-professional
Overwhelm

A Recent Negative Ninny Story… “ I really don’t see how a convenience store could use a Facebook page.” Epiphanies, inc. | Social Marketing and Success Strategies | www.AhaYourself.com

Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com The #1 Truth of Social Media… Creativity is your capital!
Since 11/06:
85 Videos
77 million views
Sales up 700%
Will It Blend? on YouTube Source: SearchEnginewatch.com

Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com The #1 Rule of Social Media… There ARE no “rules”! “ Don’t sell!” But Dell’s made $1 million+ on Twitter so far in 2009. “ You can’t outsource relationships!” Tell that to Oprah. “ You gotta be online 24/7!” Hogwash. However, there are rules of thumb…

A Taste of the Hype… Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com

“… the numbers are starting to swell. Facebook , the most popular of the social media sites, has nearly 200 million users worldwide . LinkedIn is like Facebook for professionals, and more than 30 million of us have signed up . …And Twitter —not even three years old—tracks thousands upon thousands of instant message "tweets" every day … ”
Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com Free or Low Cost vs. Bankbuster Which is it?

Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com Free or Low Cost vs. Bankbuster Which is it?

"Fits my girthy frame, has wolves on it, attracts women.”
Rutgers law student posted this Amazon.com review comment fall ‘08
Amazon spokeswoman said the shirt’s been #1 apparel item since 5/19
Michael Krinsky, owner of Keene, NH biz, says they’re selling 1000s/day
Source: Yahoo! News

(Psst! Remember that “FUN” thing?) Epiphanies, inc. | Social Marketing and Success Strategies | www.AhaYourself.com

Attract like-minded peeps
Invite unexpected opportunities
Stand out from the crowd

“ New Hampshire’s economic recovery will depend on small business. ”
-Source: SBA Office of Advocacy, January 2009
Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com
137,901 small businesses in NH
32,103 small employers provide jobs to 54.9% of NH’s workforce
Microenterprise owners make up 87% of NH businesses

“… Of the 209 Inc. 500 companies that participated in the study, 44 percent described social media as a critical part of their business strategy , up from 25 in a similar analysis conducted last year. For the second year in a row, social networking sites were cited as the most widely used tool . ”

“… The mushrooming of Web 2.0 technologies coupled with employers' heightened understanding of how to use these tools to find and hire attractive employees promises to radically reshape the recruiting landscape , say fans like Throckmorton. "There's never been a better way to proactively go out and find and hire people you think are a good fit for your position. ”

Increase clients and customers?
Leverage resources?
Increase average transaction value?
Gain competitive edge?
Increase frequency of purchase?
Boost $$$$$$?
Epiphanies, inc. | Social Marketing and Success Strategies | www.AhaYourself.com So the real questions are… Can social media tools be used to:

To get beyond the hype… Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com You must know what tools exist AND what kind of power they have before you can really get traction on what works for you and your biz goals.

“ Where do I start?”
Social Media Breakfast NH (& Boston)
Social Media Club on Ning
NH Tweet-ups
Mashable.com
@MariSmith
Right here 
Books: 1) The New Rules of Marketing & PR ,
2) Tribes , 3) The Long Tail
… dive in!

Our gifts to you… (Psst - don’t forget to check out EpiphaniesInc.com/SocialSuccess to discover how we can help you and your ventures !) Have lots of ideas, but don’t know which ones to put into action? Want to profit from your best “Aha” Moments? Get your FREE “A-Ha!” Success Kit today at AhaSuccessKit.com , and transform your boldest insights into revenue-generating, joy-filled results! This Twitter Special Report reveals 37 easy ways to tap into the power of social marketing using the world’s fastest-growing social network. Download your free copy at EpiphaniesInc.com/Twitter ! For free articles, resources, information, and insights on how to drive revenue and results in the online realm, get your free subscription to the Inciter ezine at InciteMe.com ! Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com

Social Media 101: Beyond the Hype

by Epiphanies, Inc. on Jun 29, 2009

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