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Connecting Business and Clients Through Social Media

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Presented at the NH Works Conference, May 22, 2012, at New Hampshire Technical Institute in Concord, NH. …

Presented at the NH Works Conference, May 22, 2012, at New Hampshire Technical Institute in Concord, NH.

The Office of Workforce Opportunity sponsors the NH Works system through use of Workforce Investment Act funds, to serve as a catalyst to establish a secure and sustainable workforce that can meet current and future skilled labor needs and provide a competitive advantage for New Hampshire businesses.

The Office is comprised of a 43-person council that includes businesses, legislators, and representatives from government agencies involved in workforce development, including the Department of Resources and Economic Development; Department of Education; Employment Security; Health and Human Services; Department of Labor; and the Community College System.

About 200 people gathered for this day-long event, which included this presentation about how employees and employers are using social media to fill jobs, an overview of the primary social media platforms of interest to the recruiting and hiring process, and quick tips for optimizing one's activity on these platforms.

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  • 1. NH Works Conference #AhaNHConnecting to Business andClients Through Social MediaLani & Allen VoivodCo-Owners and Your Allies in PossibilityEpiphanies, Inc. | @AllenVoivod | @LaniVoivodSource: Corey Ann on Flickr (CC BY ND 2.0) Presented by Epiphanies, Inc. (EpiphaniesInc.com), @EpiphaniesInc Facebook.com/AhaYourself at the request of NH Works (NHWorks.org)
  • 2. NH Works Conference #AhaNH “Money Makes a Difference. He sees thousands of other people, bookkeepers or clerks or chemists or wagon hands, busy at their work and envies them from the bottom of his soul. They have their independence, their self- respect and manhood… It is just money which makes this difference in him. With a little money he would be himself again.” --Napoleon Hill Think and Grow Rich, 1937 Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesInc Facebook.com/AhaYourself at the request of NH Works (NHWorks.org)
  • 3. NH Works Conference #AhaNH Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesInc Facebook.com/AhaYourself at the request of NH Works (NHWorks.org)
  • 4. NH Works Conference #AhaNHComing up… • State of the state on social media platforms • Social media use by HR and recruiting pros • Drawing a line in the sand • Top platforms and tips for their use • Keeping track of businesses on social channels Let’s go! Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesInc Facebook.com/AhaYourself at the request of NH Works (NHWorks.org)
  • 5. NH Works Conference #AhaNH Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesInc Facebook.com/AhaYourself at the request of NH Works (NHWorks.org)
  • 6. NH Works Conference #AhaNH Forrester Research: Annual “State of Consumers and Technology Report” Note: Report doesn’t view YouTube as a social network…but it is! Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesInc Facebook.com/AhaYourself at the request of NH Works (NHWorks.org)
  • 7. NH Works Conference #AhaNH Source: Denis Boudreau (CC BY NC SA 2.5 Canada) Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesInc Facebook.com/AhaYourself at the request of NH Works (NHWorks.org)
  • 8. NH Works Conference #AhaNH Quality of Candidates: 2.Referrals 3.Internal Transfers 4.Direct Sourcing 5.Social Networks s 6.Corporate Career Site anager g m took 7.3rd Party Recruiters hirin ters 800+ ecrui al 8.Campus Recruiting r nnu and ourth a y... f e 9.Job Boards the te surv i J obv 10.Search Engine Optimization Source: Jobvite 2011 Social Re Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesInc@EpiphaniesInc | @WomenInspiring Facebook.com/AhaYourself Facebook.com/AhaYourself | Facebook.com/WomenInspiringWomen at the request of NH Works (NHWorks.org)
  • 9. NH Works Conference #AhaNH Source: Jobvite 2011 Social Re Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesInc Facebook.com/AhaYourself at the request of NH Works (NHWorks.org)
  • 10. NH Works Conference #AhaNH Source: Jobvite 2011 Social Re Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesInc | @WomenInspiring Facebook.com/AhaYourself | Facebook.com/WomenInspiringWomen at the request of NH Works (NHWorks.org)
  • 11. NH Works Conference #AhaNH Source: Lars Plougmann on F (CC BY-SA 2.0) Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesInc | @WomenInspiring Facebook.com/AhaYourself | Facebook.com/WomenInspiringWomen at the request of NH Works (NHWorks.org)
  • 12. NH Works Conference #AhaNH Top Platforms 93% of US adult Internet users are on Facebook. Source: Mike Licht, NotionsCapital.com Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesInc Facebook.com/AhaYourself at the request of NH Works (NHWorks.org)
  • 13. NH Works Conference #AhaNHFast Facebook Tips… • Photos and videos perform better • Use other tools to create photos/videos as needed • Status updates: Shorter is better • What Facebook and radio have in common • Pinned posts highlight important items, generate more interaction Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesInc Facebook.com/AhaYourself at the request of NH Works (NHWorks.org)
  • 14. NH Works Conference #AhaNH Top Platforms YouTube is the world’s 2nd most popular search engine. Source: Jonsson: Found graffiti in Sweden, 2007 Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesInc | @YMCA_Boston @EpiphaniesInc Facebook.com/AhaYourself | Facebook.com/YMCABoston Facebook.com/AhaYourself at the request of NH Works (NHWorks.org)
  • 15. NH Works Conference #AhaNHFast YouTube Tips… • Under two minutes • Cross promote videos on all channels • Repeat keyword/phrase in title, description, tags • Add website link as first item in description • Up to 5,000 characters, but only first 55-70 show • Use closed captioning for accessibility and SEO Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesInc Facebook.com/AhaYourself at the request of NH Works (NHWorks.org)
  • 16. NH Works Conference #AhaNH Top PlatformsEvery tweet on Twitter creates anew webpage,with its own unique URL. Source: Mike Licht, NotionsCapital.com Presented by Epiphanies, Inc. (EpiphaniesInc.com), @EpiphaniesInc Facebook.com/AhaYourself at the request of NH Works (NHWorks.org)
  • 17. NH Works Conference #AhaNHFast Twitter Tips… • Link FB to Twitter to automate baseline content • Most retweeted words/phrases center around sharing (please retweet), blogging (new blog post), content types (top, 10, how-to) • Use hashtags to monitor conversations and topics • Use social sharing buttons on other websites for quick ‘n easy Twitter content Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesInc Facebook.com/AhaYourself at the request of NH Works (NHWorks.org)
  • 18. NH Works Conference #AhaNH“90% of consumers trust peer Top Platformsrecommendations.” -- Erik Qualman, author ofSocialnomics, citing Nielsen Online data“A greater number of +1’s increases alink’s potential for a high CTR, whichcould lead to increased social sharing,and in turn can increase its Googlesearch rank.” -- Keith Kaplan, Mashable Source: Magnet 4, Marketing dot Net Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesInc Facebook.com/AhaYourself at the request of NH Works (NHWorks.org)
  • 19. NH Works Conference #AhaNHFast G+ Tips… • Google search algorithm taking G+ into account • Social search lets you see whether people in your network are talking about what you’re searching • At least 17,000 in NH on G+, likely much more • http://gplus.to to customize URLs • Conversation conventions similar to Twitter (+ instead of @, hashtags work the same) Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesInc Facebook.com/AhaYourself at the request of NH Works (NHWorks.org)
  • 20. NH Works Conference #AhaNH Top Platforms “LinkedIn members did nearly 4.2 billion professionally- oriented searches on the platform in 2011 and are on pace to surpass 5.3 billion in 2012.” Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesInc Facebook.com/AhaYourself at the request of NH Works (NHWorks.org)
  • 21. NH Works Conference #AhaNHFast LinkedIn Tips… • 300,000 unique visitors monthly from NH • Number of users tough – “Greater Boston Area” • 100% profile completeness – 40x better odds • Export and upload email contacts to broaden your network • Join groups (weekly digest), answer Questions for added visibility outside your existing network Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesInc Facebook.com/AhaYourself at the request of NH Works (NHWorks.org)
  • 22. NH Works Conference #AhaNH Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesInc Facebook.com/AhaYourself at the request of NH Works (NHWorks.org)
  • 23. NH Works Conference #AhaNH Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesInc Facebook.com/AhaYourself at the request of NH Works (NHWorks.org)
  • 24. NH Works Conference #AhaNH Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesInc Facebook.com/AhaYourself at the request of NH Works (NHWorks.org)
  • 25. NH Works Conference #AhaNH Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesInc Facebook.com/AhaYourself at the request of NH Works (NHWorks.org)
  • 26. NH Works Conference #AhaNH Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesInc Facebook.com/AhaYourself at the request of NH Works (NHWorks.org)
  • 27. NH Works Conference #AhaNHWrapping Up: Results of three separate studies: 51-65% of job seekers used “personal contacts” to get a new job. --Mark S. Granovetter Sociologiost and author, The Strength of Weak Ties Source: Stanford.edu Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesInc | @WomenInspiring Facebook.com/AhaYourself | Facebook.com/WomenInspiringWomen at the request of NH Works (NHWorks.org)
  • 28. NH Works Conference #AhaNH 603-524-5248 Hey@EpiphaniesInc.com Connect @LaniVoivod, @AllenVoivod with Lani Facebook.com/AhaYourself & Allen Pinterest.com/EpiphaniesInc LinkedIn.com/Company/Epiphanies-Inc Slideshare.net/AhaYourself YouTube.com/AhaYourself gplus.to/AhaYourself Presented by Epiphanies, Inc. (EpiphaniesInc.com),@EpiphaniesInc Facebook.com/AhaYourself at the request of NH Works (NHWorks.org)

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