You can use social media to talk yourself into doing just about anything, but why would you? The oldest social media network of our day that's still an active Top-10 platform is LinkedIn, and it won't turn 10 years old until December 2012.
The gold rush era of social media seems to be ending - now, it's become about the larger picture of "social business." That means many of the very basics of marketing and branding need to be rediscovered and put back to work in the social space.
Businesses and organizations need to refresh their ability to tell compelling brand stories, across multiple communication channels. To connect with passion and emotion. And to do that, today's young professionals need to own and connect with their own passions - personal and professional - in order to be successful in the evolving Digital Age.
This presentation, developed at the request of Stay Work Play for the 1st Annual NH Young Professionals Network Summit, was delivered for representatives of the steering committees of the 11 young professionals networks in the state of New Hampshire. The presentation covers the Hero's Journey storytelling form, the concept of archetypes as a powerful shortcut to emotional brand connection and conversation, and tips for improved brand storytelling.