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Connect With Passion - New Hampshire Young Professionals Network (YPN) Summit
Connect With Passion - New Hampshire Young Professionals Network (YPN) Summit
Connect With Passion - New Hampshire Young Professionals Network (YPN) Summit
Connect With Passion - New Hampshire Young Professionals Network (YPN) Summit
Connect With Passion - New Hampshire Young Professionals Network (YPN) Summit
Connect With Passion - New Hampshire Young Professionals Network (YPN) Summit
Connect With Passion - New Hampshire Young Professionals Network (YPN) Summit
Connect With Passion - New Hampshire Young Professionals Network (YPN) Summit
Connect With Passion - New Hampshire Young Professionals Network (YPN) Summit
Connect With Passion - New Hampshire Young Professionals Network (YPN) Summit
Connect With Passion - New Hampshire Young Professionals Network (YPN) Summit
Connect With Passion - New Hampshire Young Professionals Network (YPN) Summit
Connect With Passion - New Hampshire Young Professionals Network (YPN) Summit
Connect With Passion - New Hampshire Young Professionals Network (YPN) Summit
Connect With Passion - New Hampshire Young Professionals Network (YPN) Summit
Connect With Passion - New Hampshire Young Professionals Network (YPN) Summit
Connect With Passion - New Hampshire Young Professionals Network (YPN) Summit
Connect With Passion - New Hampshire Young Professionals Network (YPN) Summit
Connect With Passion - New Hampshire Young Professionals Network (YPN) Summit
Connect With Passion - New Hampshire Young Professionals Network (YPN) Summit
Connect With Passion - New Hampshire Young Professionals Network (YPN) Summit
Connect With Passion - New Hampshire Young Professionals Network (YPN) Summit
Connect With Passion - New Hampshire Young Professionals Network (YPN) Summit
Connect With Passion - New Hampshire Young Professionals Network (YPN) Summit
Connect With Passion - New Hampshire Young Professionals Network (YPN) Summit
Connect With Passion - New Hampshire Young Professionals Network (YPN) Summit
Connect With Passion - New Hampshire Young Professionals Network (YPN) Summit
Connect With Passion - New Hampshire Young Professionals Network (YPN) Summit
Connect With Passion - New Hampshire Young Professionals Network (YPN) Summit
Connect With Passion - New Hampshire Young Professionals Network (YPN) Summit
Connect With Passion - New Hampshire Young Professionals Network (YPN) Summit
Connect With Passion - New Hampshire Young Professionals Network (YPN) Summit
Connect With Passion - New Hampshire Young Professionals Network (YPN) Summit
Connect With Passion - New Hampshire Young Professionals Network (YPN) Summit
Connect With Passion - New Hampshire Young Professionals Network (YPN) Summit
Connect With Passion - New Hampshire Young Professionals Network (YPN) Summit
Connect With Passion - New Hampshire Young Professionals Network (YPN) Summit
Connect With Passion - New Hampshire Young Professionals Network (YPN) Summit
Connect With Passion - New Hampshire Young Professionals Network (YPN) Summit
Connect With Passion - New Hampshire Young Professionals Network (YPN) Summit
Connect With Passion - New Hampshire Young Professionals Network (YPN) Summit
Connect With Passion - New Hampshire Young Professionals Network (YPN) Summit
Connect With Passion - New Hampshire Young Professionals Network (YPN) Summit
Connect With Passion - New Hampshire Young Professionals Network (YPN) Summit
Connect With Passion - New Hampshire Young Professionals Network (YPN) Summit
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Connect With Passion - New Hampshire Young Professionals Network (YPN) Summit

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You can use social media to talk yourself into doing just about anything, but why would you? The oldest social media network of our day that's still an active Top-10 platform is LinkedIn, and it won't …

You can use social media to talk yourself into doing just about anything, but why would you? The oldest social media network of our day that's still an active Top-10 platform is LinkedIn, and it won't turn 10 years old until December 2012.

The gold rush era of social media seems to be ending - now, it's become about the larger picture of "social business." That means many of the very basics of marketing and branding need to be rediscovered and put back to work in the social space.

Businesses and organizations need to refresh their ability to tell compelling brand stories, across multiple communication channels. To connect with passion and emotion. And to do that, today's young professionals need to own and connect with their own passions - personal and professional - in order to be successful in the evolving Digital Age.

This presentation, developed at the request of Stay Work Play for the 1st Annual NH Young Professionals Network Summit, was delivered for representatives of the steering committees of the 11 young professionals networks in the state of New Hampshire. The presentation covers the Hero's Journey storytelling form, the concept of archetypes as a powerful shortcut to emotional brand connection and conversation, and tips for improved brand storytelling.

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  • 1. NH Young Professionals Networks Summit #AhaNHHow to UseSocial Mediato TalkYourself IntoJust AboutAnythingAllen VoivodCo-Owner andAlly in PossibilityEpiphanies, Inc.@AllenVoivod Presented by Epiphanies, Inc. (EpiphaniesInc.com), on behalf of Stay Work Play@EpiphaniesInc | @StayWorkPlay Facebook.com/AhaYourself | Facebook.com/StayWorkPlay For the 1st Annual NH Young Professionals Networks Summit
  • 2. NH Young Professionals Networks Summit #AhaNH Presented by Epiphanies, Inc. (EpiphaniesInc.com), on behalf of Stay Work Play@EpiphaniesInc | @StayWorkPlay Facebook.com/AhaYourself | Facebook.com/StayWorkPlay For the 1st Annual NH Young Professionals Networks Summit
  • 3. NH Young Professionals Networks Summit #AhaNH Founded December 2002, Launched May 2003 Presented by Epiphanies, Inc. (EpiphaniesInc.com), on behalf of Stay Work Play@EpiphaniesInc | @StayWorkPlay Facebook.com/AhaYourself | Facebook.com/StayWorkPlay For the 1st Annual NH Young Professionals Networks Summit
  • 4. NH Young Professionals Networks Summit #AhaNH Source: stefanomaggi on Flickr (CC BY ND 2.0) Presented by Epiphanies, Inc. (EpiphaniesInc.com), on behalf of Stay Work Play@EpiphaniesInc | @StayWorkPlay Facebook.com/AhaYourself | Facebook.com/StayWorkPlay For the 1st Annual NH Young Professionals Networks Summit
  • 5. NH Young Professionals Networks Summit #AhaNHMay 16, 2012 – two daysbefore Facebook’s IPO: But…. Presented by Epiphanies, Inc. (EpiphaniesInc.com), on behalf of Stay Work Play@EpiphaniesInc | @StayWorkPlay Facebook.com/AhaYourself | Facebook.com/StayWorkPlay For the 1st Annual NH Young Professionals Networks Summit
  • 6. NH Young Professionals Networks Summit #AhaNH Presented by Epiphanies, Inc. (EpiphaniesInc.com), on behalf of Stay Work Play@EpiphaniesInc | @StayWorkPlay Facebook.com/AhaYourself | Facebook.com/StayWorkPlay For the 1st Annual NH Young Professionals Networks Summit
  • 7. NH Young Professionals Networks Summit #AhaNH“We need audiences to feel first, and then to think.”--Helio Fred Garcia, Hijacking Emotion Is The Key To Engaging Your Audience, Fast Company Presented by Epiphanies, Inc. (EpiphaniesInc.com), on behalf of Stay Work Play@EpiphaniesInc | @StayWorkPlay Facebook.com/AhaYourself | Facebook.com/StayWorkPlay For the 1st Annual NH Young Professionals Networks Summit
  • 8. NH Young Professionals Networks Summit #AhaNH Presented by Epiphanies, Inc. (EpiphaniesInc.com), on behalf of Stay Work Play@EpiphaniesInc | @StayWorkPlay Facebook.com/AhaYourself | Facebook.com/StayWorkPlay For the 1st Annual NH Young Professionals Networks Summit
  • 9. NH Young Professionals Networks Summit #AhaNHStory’s Secret Weapon Presented by Epiphanies, Inc. (EpiphaniesInc.com), on behalf of Stay Work Play@EpiphaniesInc | @StayWorkPlay Facebook.com/AhaYourself | Facebook.com/StayWorkPlay For the 1st Annual NH Young Professionals Networks Summit
  • 10. NH Young Professionals Networks Summit #AhaNH The Hero’s JourneyFrom The Writer’s Journey: Mythic Structure for Writers, by Christopher Vogler, inspired by Joseph Campbell’s Hero With a Thousand Faces Presented by Epiphanies, Inc. (EpiphaniesInc.com), on behalf of Stay Work Play @EpiphaniesInc | @StayWorkPlay Facebook.com/AhaYourself | Facebook.com/StayWorkPlay For the 1st Annual NH Young Professionals Networks Summit
  • 11. NH Young Professionals Networks Summit #AhaNHArt Meets Science“[S]torytelling is always shaped by thetools of the day – new media, smartalgorithms, innovative technology …these tools and artist-scientistsembody the cutting edge ofstorytelling, the forces that shape anddefine it for years to come.”- Maria Popova, writer, content curator,creator of BrainPickings.com andTedify.org http://vimeo.com/6751634 Presented by Epiphanies, Inc. (EpiphaniesInc.com), on behalf of Stay Work Play@EpiphaniesInc | @StayWorkPlay Facebook.com/AhaYourself | Facebook.com/StayWorkPlay For the 1st Annual NH Young Professionals Networks Summit
  • 12. NH Young Professionals Networks Summit #AhaNH EMOTION MEANING VITALITY PSYCHE DESTINY Presented by Epiphanies, Inc. (EpiphaniesInc.com), on behalf of Stay Work Play@EpiphaniesInc | @StayWorkPlay Facebook.com/AhaYourself | Facebook.com/StayWorkPlay For the 1st Annual NH Young Professionals Networks Summit
  • 13. NH Young Professionals Networks Summit #AhaNHA Gift for You! Presented by Epiphanies, Inc. (EpiphaniesInc.com), on behalf of Stay Work Play@EpiphaniesInc | @StayWorkPlay Facebook.com/AhaYourself | Facebook.com/StayWorkPlay For the 1st Annual NH Young Professionals Networks Summit
  • 14. NH Young Professionals Networks Summit #AhaNH Source: Flyinace2000 on Flickr (CC BY SA 2.0) Presented by Epiphanies, Inc. (EpiphaniesInc.com), on behalf of Stay Work Play@EpiphaniesInc | @StayWorkPlay Facebook.com/AhaYourself | Facebook.com/StayWorkPlay For the 1st Annual NH Young Professionals Networks Summit
  • 15. NH Young Professionals Networks Summit #AhaNH Crayola here Source: Examiner.com, Hampton Inn Easton Presented by Epiphanies, Inc. (EpiphaniesInc.com), on behalf of Stay Work Play@EpiphaniesInc | @StayWorkPlay Facebook.com/AhaYourself | Facebook.com/StayWorkPlay For the 1st Annual NH Young Professionals Networks Summit
  • 16. NH Young Professionals Networks Summit #AhaNHAsk these folks why it’s in your brain already! Presented by Epiphanies, Inc. (EpiphaniesInc.com), on behalf of Stay Work Play@EpiphaniesInc | @StayWorkPlay Facebook.com/AhaYourself | Facebook.com/StayWorkPlay For the 1st Annual NH Young Professionals Networks Summit
  • 17. NH Young Professionals Networks Summit #AhaNHAngel Caregiving, nurturing, simple choices, easier/better times Source: Svenstorm on Flickr (CC BY ND 2.0) Presented by Epiphanies, Inc. (EpiphaniesInc.com), on behalf of Stay Work Play@EpiphaniesInc | @StayWorkPlay Facebook.com/AhaYourself | Facebook.com/StayWorkPlay For the 1st Annual NH Young Professionals Networks Summit
  • 18. NH Young Professionals Networks Summit #AhaNHPioneer Uniqueness, exploration, individuality Source: rfduck on Flickr (CC BY ND 2.0) Presented by Epiphanies, Inc. (EpiphaniesInc.com), on behalf of Stay Work Play@EpiphaniesInc | @StayWorkPlay Facebook.com/AhaYourself | Facebook.com/StayWorkPlay For the 1st Annual NH Young Professionals Networks Summit
  • 19. NH Young Professionals Networks Summit #AhaNHGuru Educated, wise, benevolent with information Source: black vanilla on Flickr (CC BY SA 2.0) Presented by Epiphanies, Inc. (EpiphaniesInc.com), on behalf of Stay Work Play@EpiphaniesInc | @StayWorkPlay Facebook.com/AhaYourself | Facebook.com/StayWorkPlay For the 1st Annual NH Young Professionals Networks Summit
  • 20. NH Young Professionals Networks Summit #AhaNHChampion Productivity, efficiency, energy, vigor; Wants to do it all for you Source: Crystian Cruz on Flickr (CC BY SA 2.0) Presented by Epiphanies, Inc. (EpiphaniesInc.com), on behalf of Stay Work Play@EpiphaniesInc | @StayWorkPlay Facebook.com/AhaYourself | Facebook.com/StayWorkPlay For the 1st Annual NH Young Professionals Networks Summit
  • 21. NH Young Professionals Networks Summit #AhaNHLeader Wants to show you how to do something; lead the way, hold your trust Source: Hamed Saber on Flickr (CC BY 2.0) Presented by Epiphanies, Inc. (EpiphaniesInc.com), on behalf of Stay Work Play@EpiphaniesInc | @StayWorkPlay Facebook.com/AhaYourself | Facebook.com/StayWorkPlay For the 1st Annual NH Young Professionals Networks Summit
  • 22. NH Young Professionals Networks Summit #AhaNHRebel Breaks the rules, stirs things up, ignites controversy Source: El Caganer on Flickr (CC BY 2.0) Presented by Epiphanies, Inc. (EpiphaniesInc.com), on behalf of Stay Work Play@EpiphaniesInc | @StayWorkPlay Facebook.com/AhaYourself | Facebook.com/StayWorkPlay For the 1st Annual NH Young Professionals Networks Summit
  • 23. NH Young Professionals Networks Summit #AhaNHAlchemist Magical transformation of people’s lives Source: Double--Mon Flickr (CC BY 2.0) Presented by Epiphanies, Inc. (EpiphaniesInc.com), on behalf of Stay Work Play@EpiphaniesInc | @StayWorkPlay Facebook.com/AhaYourself | Facebook.com/StayWorkPlay For the 1st Annual NH Young Professionals Networks Summit
  • 24. NH Young Professionals Networks Summit #AhaNH “Such nice people!” Unpretentious, approachable, friendlyNeighbor Source: Glutnix on Flickr (CC BY 2.0) Presented by Epiphanies, Inc. (EpiphaniesInc.com), on behalf of Stay Work Play@EpiphaniesInc | @StayWorkPlay Facebook.com/AhaYourself | Facebook.com/StayWorkPlay For the 1st Annual NH Young Professionals Networks Summit
  • 25. NH Young Professionals Networks Summit #AhaNHRomantic Tender, loving, passionate Source: Tilemahos Efthimiadis on Flickr (CC BY SA 2.0) Presented by Epiphanies, Inc. (EpiphaniesInc.com), on behalf of Stay Work Play@EpiphaniesInc | @StayWorkPlay Facebook.com/AhaYourself | Facebook.com/StayWorkPlay For the 1st Annual NH Young Professionals Networks Summit
  • 26. NH Young Professionals Networks Summit #AhaNHArtist Building, teaching, nurturing creativity and expression Source: zoetnet on Flickr (CC BY 2.0) Presented by Epiphanies, Inc. (EpiphaniesInc.com), on behalf of Stay Work Play@EpiphaniesInc | @StayWorkPlay Facebook.com/AhaYourself | Facebook.com/StayWorkPlay For the 1st Annual NH Young Professionals Networks Summit
  • 27. NH Young Professionals Networks Summit #AhaNHBig-Wig Likes telling people how to do things, the person in charge with authority, dominance, power Source: phunkstarr on Flickr (CC BY 2.0) Presented by Epiphanies, Inc. (EpiphaniesInc.com), on behalf of Stay Work Play@EpiphaniesInc | @StayWorkPlay Facebook.com/AhaYourself | Facebook.com/StayWorkPlay For the 1st Annual NH Young Professionals Networks Summit
  • 28. NH Young Professionals Networks Summit #AhaNHTrickster Humor, playfulness, over the top, boldness, quirkiness, spontaneity, laughter Source: Todd Sternisha on Flickr (CC BY 2.0) Presented by Epiphanies, Inc. (EpiphaniesInc.com), on behalf of Stay Work Play@EpiphaniesInc | @StayWorkPlay Facebook.com/AhaYourself | Facebook.com/StayWorkPlay For the 1st Annual NH Young Professionals Networks Summit
  • 29. NH Young Professionals Networks Summit #AhaNHResonance? Source: Milana mihaylova on Flickr (CC BY 2.0) Presented by Epiphanies, Inc. (EpiphaniesInc.com), on behalf of Stay Work Play@EpiphaniesInc | @StayWorkPlay Facebook.com/AhaYourself | Facebook.com/StayWorkPlay For the 1st Annual NH Young Professionals Networks Summit
  • 30. NH Young Professionals Networks Summit #AhaNH“Story is about archetypes,not stereotypes…We do not wish to escapelife but to find life, to use ourminds in fresh, experimentalways, to flex our emotions, toenjoy, to learn, to add depthto our days.”–-Robert McKee, author of Story Presented by Epiphanies, Inc. (EpiphaniesInc.com), on behalf of Stay Work Play @EpiphaniesInc | @StayWorkPlay Facebook.com/AhaYourself | Facebook.com/StayWorkPlay For the 1st Annual NH Young Professionals Networks Summit
  • 31. NH Young Professionals Networks Summit #AhaNHTip #1: Associate With Personal VALUES meaning vs. Meaning Presented by Epiphanies, Inc. (EpiphaniesInc.com), on behalf of Stay Work Play@EpiphaniesInc | @StayWorkPlay Facebook.com/AhaYourself | Facebook.com/StayWorkPlay For the 1st Annual NH Young Professionals Networks Summit
  • 32. NH Young Professionals Networks Summit #AhaNH Tip #2: Think VISUALLY Presented by Epiphanies, Inc. (EpiphaniesInc.com), on behalf of Stay Work Play@EpiphaniesInc | @StayWorkPlay Facebook.com/AhaYourself | Facebook.com/StayWorkPlay For the 1st Annual NH Young Professionals Networks Summit
  • 33. NH Young Professionals Networks Summit #AhaNH Tip #2: Think VISUALLY (and add copy when you can, too!] http://www.facebook.com/photo.php? v=10150902481887701 Presented by Epiphanies, Inc. (EpiphaniesInc.com), on behalf of Stay Work Play@EpiphaniesInc | @StayWorkPlay Facebook.com/AhaYourself | Facebook.com/StayWorkPlay For the 1st Annual NH Young Professionals Networks Summit
  • 34. NH Young Professionals Networks Summit #AhaNHTip #3: Respect the Unifying Theory of 2+2 Presented by Epiphanies, Inc. (EpiphaniesInc.com), on behalf of Stay Work Play@EpiphaniesInc | @StayWorkPlay Facebook.com/AhaYourself | Facebook.com/StayWorkPlay For the 1st Annual NH Young Professionals Networks Summit
  • 35. NH Young Professionals Networks Summit #AhaNHTip #4: Identity vs. Identification“Creating a differentiated brandidentity may influence buying. Butcreating strong brand identificationwill influence joining. It’s always betterto have joiners than buyers. Joinersare the ones who remain buyers andwear your logos.”- Jim Signorelli, author of StoryBrandingStand for something! Presented by Epiphanies, Inc. (EpiphaniesInc.com), on behalf of Stay Work Play@EpiphaniesInc | @StayWorkPlay Facebook.com/AhaYourself | Facebook.com/StayWorkPlay For the 1st Annual NH Young Professionals Networks Summit
  • 36. NH Young Professionals Networks Summit #AhaNHTip #4: Identity vs. Identification Presented by Epiphanies, Inc. (EpiphaniesInc.com), on behalf of Stay Work Play@EpiphaniesInc | @StayWorkPlay Facebook.com/AhaYourself | Facebook.com/StayWorkPlay For the 1st Annual NH Young Professionals Networks Summit
  • 37. NH Young Professionals Networks Summit #AhaNHTip #5: Have FUN – and show it! Presented by Epiphanies, Inc. (EpiphaniesInc.com), on behalf of Stay Work Play@EpiphaniesInc | @StayWorkPlay Facebook.com/AhaYourself | Facebook.com/StayWorkPlay For the 1st Annual NH Young Professionals Networks Summit
  • 38. NH Young Professionals Networks Summit #AhaNH Source: Martino! on Flickr (CC BY 2.0) Presented by Epiphanies, Inc. (EpiphaniesInc.com), on behalf of Stay Work Play@EpiphaniesInc | @StayWorkPlay Facebook.com/AhaYourself | Facebook.com/StayWorkPlay For the 1st Annual NH Young Professionals Networks Summit
  • 39. What do youIgniting Your Social Marketing Matrix #AhaNHLOVEto do???
  • 40. NH Young Professionals Networks Summit #AhaNH # 1 Answer“Profitability was less important than having a passion for the business.” Presented by Epiphanies, Inc. (EpiphaniesInc.com), on behalf of Stay Work Play@EpiphaniesInc | @StayWorkPlay Facebook.com/AhaYourself | Facebook.com/StayWorkPlay For the 1st Annual NH Young Professionals Networks Summit
  • 41. NH Young Professionals Networks Summit #AhaNH“Create “Happiness “I start “Do it shared as a businesses because it value, business when I makesnot just model have a yourprofit.” works for passion for heart beat us.” something. faster.” ” Presented by Epiphanies, Inc. (EpiphaniesInc.com), on behalf of Stay Work Play@EpiphaniesInc | @StayWorkPlay Facebook.com/AhaYourself | Facebook.com/StayWorkPlay For the 1st Annual NH Young Professionals Networks Summit
  • 42. NH Young Professionals Networks Summit #AhaNH Presented by Epiphanies, Inc. (EpiphaniesInc.com), on behalf of Stay Work Play@EpiphaniesInc | @StayWorkPlay Facebook.com/AhaYourself | Facebook.com/StayWorkPlay For the 1st Annual NH Young Professionals Networks Summit
  • 43. NH Young Professionals Networks Summit #AhaNH Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @GrtrManchester Facebook.com/AhaYourself | Facebook.com/GrtrManchester the Greater Manchester Chamber of Commerce (Manchester-Chamber.org)
  • 44. NH Young Professionals Networks Summit #AhaSummitConnectWithPassionAllen VoivodCo-Owner andAlly in PossibilityEpiphanies, Inc.@AllenVoivod Presented by Epiphanies, Inc. (EpiphaniesInc.com), on behalf of Stay Work Play@EpiphaniesInc | @StayWorkPlay Facebook.com/AhaYourself | Facebook.com/StayWorkPlay For the 1st Annual NH Young Professionals Networks Summit
  • 45. NH Young Professionals Networks Summit #AhaSummit Connect with Lani & Allen 603-524-5248 Hey@EpiphaniesInc.com @LaniVoivod, @AllenVoivod Facebook.com/AhaYourself LinkedIn.com/Company/Epiphanies-Inc Slideshare.net/AhaYourself YouTube.com/AhaYourself gplus.to/AhaYourself Presented by Epiphanies, Inc. (EpiphaniesInc.com), on behalf of Stay Work Play@EpiphaniesInc | @StayWorkPlay Facebook.com/AhaYourself | Facebook.com/StayWorkPlay For the 1st Annual NH Young Professionals Networks Summit

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