37 Easy Ways to Boost Visibility and Engagement With Twitter

434 views
334 views

Published on

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
434
On SlideShare
0
From Embeds
0
Number of Embeds
16
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

37 Easy Ways to Boost Visibility and Engagement With Twitter

  1. 1. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod 7 Vital Reasons Why Twitter Is a Must, PLUS 37 Easy Ways to Boost Biz Visibility, Revenue, and Results With Twitter ‘A-Ha!’ Tribe 101 Webinar, April 2014 “They laughed when I joined Twitter… but when I started to tweet!”
  2. 2. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod A note from your Allies in Possibility… Hi there! Thanks for checking out this presentation. Would you prefer experience this resource as a 61-minute, full-throttle, info-packed webinar? You can! It’s just one of the many info-packed training webinars available to Members of the ‘A-Ha!’ Tribe, our social media, marketing, success and mastermind community. As a Member, you get permanent, on-demand access to all of the Tribe Webinars, plus Expert Interviews, Video Tutorials, and access to our powerful Private Facebook Group. Learn more and join at http://AhaTribe.com!
  3. 3. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod About the ‘A-Ha!’ Tribe in 2014
  4. 4. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod What’s on the Path Ahead… • Why Twitter? • Workin’ the Twitter Mojo • Advancing Expert Status • Powering Up Networking • Enhancing Communication • “Twips” and “Twicks” ;)
  5. 5. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Why Twitter?
  6. 6. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod 1. Universal search placement
  7. 7. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod 2. Second biggest social network
  8. 8. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod 3. Third largest search engine
  9. 9. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod 4. Every tweet is its own web page!!!
  10. 10. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod 5. World gone mobile
  11. 11. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod 6. Author authority, social authority
  12. 12. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod 7. Tap into the pulse of the planet!
  13. 13. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Workin’ the Twitter Mojo
  14. 14. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Build a presence without a website. Don't have an official business (yet)? Want to test interest in an idea? Use Twitter! #1
  15. 15. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Strategic visibility Twitter is your digital elevator pitch! Stand out in your field, show off your interests and alliances. #2
  16. 16. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Inbound links Twitter is among the top 10 most popular websites. A bunch of links from there to your site? Good for SEO. #3
  17. 17. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Establish brand voice Use Twitter to extend, reinforce, and humanize the brand experience you want to create. Go for it! #4
  18. 18. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Monitor your brand/industry Folks are already talking about you, and issues related to your biz. Do you know what they’re saying? #5
  19. 19. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Market your products and services Yes, you can do this on Twitter. (Moderation is recommended.) Always provide value first and foremost. #6
  20. 20. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Tweet from anywhere Use your mobile device to tweet, RT, and connect from wherever you are. No excuses - tweeting can't get easier! #7
  21. 21. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Research Use search.twitter.com to start. Services like Topsy, Twitonomy go deeper. Spy on competitors, eavesdrop on customers. #8
  22. 22. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Trendspotting Find hot topics of conversation to join. How? Follow key tweeters, watch Trending Topics, search hashtag activity. #9
  23. 23. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Brainstorming Use Twitter to solicit and track idea generation from people around the world, for real-time collaboration. #10
  24. 24. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Crowdsourcing Ask for ideas/comments/feedback on your products and services – especially ones you haven‘t created yet! #11
  25. 25. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Recruiting Many recruiters, headhunters & HR professionals use Twitter to fill positions, find & screen prospective applicants. #12
  26. 26. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Advancing Expert Status
  27. 27. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Job seeking Demonstrate expertise, passion, motivation, creativity, voice. In other words, stand out from the crowd! #13
  28. 28. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Share knowledge How long have you been doing what you love? You must have learned a lot over the years. Tweet it in bite-sized chunks! #14
  29. 29. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Multi-task learning You read, listen to, and watch things to help you do your job better. Leverage what you learn by tweeting! #15
  30. 30. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Create social proof Over time, as you continue to dish knowledge, resources, and practical tips, you boost your know/like/trust factor. #16
  31. 31. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Be the filter#17 There‘s so much information online, it's overwhelming. You can be the trusted voice who sorts the wheat from the chaff.
  32. 32. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Powering Up Networking
  33. 33. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Make connections Clients, prospects, centers of influence, joint venture partners, vendors, media, and industry experts are ALL on Twitter. #18
  34. 34. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Join the conversation/party People are talking - about your brand, industry, issues related to both. Crash the party. Add your two cents! #19
  35. 35. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Who you “appear” to know When you @ reply big names & brands, onlookers see you as having conversations with heavy hitters. #20
  36. 36. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Easier reach We're all getting hundreds of emails a day. @ replies? Not as many. It's often easier to connect on Twitter. #21
  37. 37. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Join directories WeFollow & Twellow are two of many that specialize in indexing businesses/people. Get listed, find folks to follow there. #22
  38. 38. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Enhancing Communications
  39. 39. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Create and amplify buzz Around products, events, blog posts, you name it. Ask people to re-tweet you and spread the word. #23
  40. 40. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Accept feedback Give customers, partners, vendors, etc. a place to share their questions/comments/concerns. Radical transparency works. #24
  41. 41. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Presence Your Tribe is seeking you out. Be there. Connect with them where they are, when and how they want to be reached. #25
  42. 42. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Exclusive feeds Lock access to tweets, & grant viewing permission only to VIPs. Create an exclusive benefit, communication channel, etc. #26
  43. 43. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Get personal Share a bit about parenting, pets, hobbies, inspiration, humor, & other things that make you human. #27
  44. 44. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Crisis management You can‘t wait 24 hours to get news out and respond to situations when there’s a disaster, natural or otherwise. #28
  45. 45. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Get ninja with lists Organize, monitor, & engage your favorite communities, thought leaders, brands, businesses, clients, customers, and allies. #29
  46. 46. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod “Twips” and “Twicks” ;)
  47. 47. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Categorize your tweets Use the hashtag (#) right before a word or abbreviation to make themed tweets easily searchable. (i.e. #AhaTribe) #30
  48. 48. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Automate communications Use a service like HootSuite, Buffer, or Twitter itself (for advertisers) to pre-load tweets for later publication. #31
  49. 49. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Enhance your website Use http://twitter.com/settings/widgets to create custom widgets for your website. #32
  50. 50. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Integrate blog/Twitter Install http://about.twitter.com/resources/buttons for easy sharing & following; Google “Twitter blog plug-ins” to auto-tweet posts. #33
  51. 51. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Integrate Twitter/Facebook Use http://facebook.com/twitter to have all your Facebook Page’s updates posted to Twitter, too. #34
  52. 52. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Use other posting/reading tools HootSuite, TweetDeck, Sprout Social all let you manage multiple Twitter streams at a glance. #35
  53. 53. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Use a URL shortener Maximize your tweet space! http://bit.ly converts long links, tracks clickthroughs. #36
  54. 54. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod And finally…
  55. 55. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod The ‘A-Ha!’ Tribe Agenda for 2014
  56. 56. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod You’re invited! Join today at AhaTribe.com! On-demand access to: • Monthly Training Webinars • Exclusive Expert Interviews • Private Mastermind Community • Expanding Video Tutorial Library • Exclusive Discounts, Early Access
  57. 57. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Go beyond text Post photos with your tweets, use SoundTracking for music, Vine and YouTube for video. Rock your tweets! #37
  58. 58. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Thank you! What was one of your favorite tips or ideas shared in this webinar? Tweet it! • @EpiphaniesInc • #AhaTribe • http://AhaTribe.com

×