37 Easy Ways to Boost Facebook Engagement

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Facebook Page reach has fallen off a cliff, and engagement went with it. Aarrgh, now what?! Check out this info-packed resource for answers - AND find out how to get access to the narrated #AhaTribe webinar version! (More on the #AhaTribe at http://AhaTribe.com)

It's "37 Easy Ways to Boost Facebook Engagement," and it covers all the major Facebook engagement opportunities and resources: Status Updates, Photos, Videos, Links, Milestones, Ads, and more.

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37 Easy Ways to Boost Facebook Engagement

  1. 1. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod 37 Easy Ways to Boost Facebook Engagement „A-Ha!‟ Tribe 101 Webinar, February 2014 Upgrade to webinar version – see page 2!
  2. 2. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod A note from your Allies in Possibility… Hi there! Thanks for checking out this presentation. Would you prefer to experience this resource as a 64-minute, full-throttle, info-packed webinar? You can! It’s just one of the many customized, private training webinars available to Members of the ‘A-Ha!’ Tribe, our social media, marketing, success and mastermind community. As a Member, you get permanent, on-demand access to all of the Tribe Webinars, plus Expert Interviews, Video Tutorials, and access to our powerful Private Facebook Group. Learn more and join at http://AhaTribe.com!
  3. 3. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod About the „A-Ha!‟ Tribe in 2014
  4. 4. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod What‟s on the Path Ahead… • 3 reasons why engagement matters deeply to Facebook • 37 – yes, count „em, 37! – tips, tricks, resources, and tactics for boosting engagement • All broken down into 13 verb-tastic categories!
  5. 5. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Why is engagement a big deal?
  6. 6. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod 1. Facebook lives and dies by it.
  7. 7. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod 2. Facebook is cracking down!
  8. 8. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod 3. Emotion, Story, Brevity
  9. 9. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Rock Your Brand
  10. 10. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Brand: Be confidently meaningful. “You boost engagement by becoming confidently meaningful to a core target audience that resonates with your message, mission, and vision.” --Lani said that! 1
  11. 11. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Brand: Commit to being consistent. 2
  12. 12. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Brand: Give it the 1-2 punch. 3
  13. 13. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Enhance Your Images
  14. 14. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Images: Add text. 4
  15. 15. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Images: Get peeps (tagged) in the picture. 5
  16. 16. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Images: Multiple pictures? Even better. 6
  17. 17. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Mojo Your Video
  18. 18. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Video: Double post your videos. 7
  19. 19. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Video: Shorter is better. 8
  20. 20. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Video: Go the extra mile. 9
  21. 21. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Upgrade Your Status
  22. 22. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Status: The “See More” is your enemy. 10
  23. 23. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Status: Make it headline news. 11
  24. 24. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Status: Create the gap. 12
  25. 25. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Rethink Your Links
  26. 26. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Links: Think timely, relevant, authoritative. 13
  27. 27. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Links: Customize EVERYTHING. 14
  28. 28. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Links: Act before you link. 15
  29. 29. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Optimize Your Offers
  30. 30. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Offers: Scarcity, urgency both work on FB. 16
  31. 31. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Offers: Create offers in the right place. 17
  32. 32. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Offers: Free is better than discounts. 18
  33. 33. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Attend to Your Events
  34. 34. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Events: Promote your Event page off-site. 19
  35. 35. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Events: Run a contest on the Event page. 20
  36. 36. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Events: Share your Event with specific Lists. 21
  37. 37. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Master Your Milestones
  38. 38. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Milestones: Use „em for non-Milestones. 22
  39. 39. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Milestones: Use your Status Update tips. 23
  40. 40. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Milestones: Backdate from time to time. 24
  41. 41. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Maximize Your Insights
  42. 42. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Insights: Post when your peeps are there. 25
  43. 43. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Insights: Build on what works for you. 26
  44. 44. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Insights: Identify your peak performers. 27
  45. 45. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Pump Up Your Promotions
  46. 46. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Promotions: Match the prize with the target. 28
  47. 47. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Promotions: Minimums, not maximums. 289 5818187 29
  48. 48. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Promotions: Ignore Facebook‟s new rules. 30
  49. 49. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Amplify Your Advertising
  50. 50. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Advertising: It‟s all about the targeting. 31
  51. 51. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Advertising: Create “Lookalike Audiences.” 32
  52. 52. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Advertising: Go for the Mobile News Feed. 33
  53. 53. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Kick Up Your Karma
  54. 54. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Karma: Get active as your Page. 34
  55. 55. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Karma: Tag (not share), with compliments. 35
  56. 56. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Karma: Reply to EVERYONE. 36
  57. 57. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod And finally…
  58. 58. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod The „A-Ha!‟ Tribe Agenda for 2014
  59. 59. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod You‟re invited! Join today at AhaTribe.com! On-demand access to: • Monthly Training Webinars • Exclusive Expert Interviews • Private Mastermind Community • Expanding Video Tutorial Library • Exclusive Discounts, Early Access
  60. 60. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Play YOUR Game! 37
  61. 61. #AhaTribe AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod Thank you! What was one of your favorite engagement ideas shared in this slide deck? Tweet it! • @EpiphaniesInc • #AhaTribe • http://AhaTribe.com

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