You x 100! Amplify Your Marketing and Leverage Your Content With Social Media

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Today’s social media and marketing platforms and communication channels offer
so many powerful, profitable ways to inform, entertain, and connect with your
ideal clients, customers, prospects, and strategic partners. But with these incredible
opportunities often comes confusion, and downright fear about what do first, how to
take action, and how to do it all “right.” In this session, you’ll learn real, practical, tangible ways to leverage the heck out of your existing resources, turbo-boost your content with social media tricks and tactics, and amplify your message, mission, and vision to get the results you want and deserve.

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You x 100! Amplify Your Marketing and Leverage Your Content With Social Media

  1. 1. You x 100! How to Amplify Your Marketing and Leverage Your Content With Social Media Presented by Lani & Allen Voivod, Your Allies in Possibility at Epiphanies, Inc. | EpiphaniesInc.com
  2. 2. What We’ll Cover:  Biggest social media challenges  Examples of content leverage  Amplifying your message  What to measure EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
  3. 3. Epiphanies in Brief:  Bold, gritty, dream-driven company founded in 2004  Specializing in social media strategy, training, content marketing, online branding, and possibility  Founders of NH’s largest social media conference, the “A-Ha!” Summit  Passionate leaders of the “A-Ha!” Tribe EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
  4. 4. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
  5. 5. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
  6. 6. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
  7. 7. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
  8. 8. Leverage = Audience * Platform * Keywords (The “K” is silent.) EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
  9. 9. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
  10. 10. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
  11. 11. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
  12. 12. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod Yt Fb LI G+ Pi BlIG
  13. 13. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
  14. 14. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
  15. 15. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
  16. 16. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
  17. 17. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
  18. 18. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod Twitter strategy:  Use YT Share button  Tweet it from your blog  FB linked to Twitter?  Tweet the Pinterest pin  DON’T tweet the Instagram pic!
  19. 19. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
  20. 20. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
  21. 21. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
  22. 22. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod Yt LI G+ Pi Bl IG
  23. 23. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod Yt LI G+ Pi Bl IG
  24. 24. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod Yt Fb LI G+ PiBl IG Yt
  25. 25. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod https://www.youtube.com/watch?v=rx8m-nYRaGk
  26. 26. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
  27. 27. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
  28. 28. Leverage = Audience * Platform * Keywords (Remember, the “K” is silent!) EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
  29. 29. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
  30. 30. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
  31. 31. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
  32. 32. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
  33. 33. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
  34. 34. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
  35. 35. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
  36. 36. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod What to measure?  Community Building (new likers, followers, connections, etc.)  Customer Service (sentiment, satisfaction surveys, costs)  Research and Development (new/improved products and services, market research)  “Sales” and Leads (exactly what it sounds like!)
  37. 37. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
  38. 38. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
  39. 39. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod https://www.youtube.com/watch?v=CDP7cH-my0Y
  40. 40. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod Results:  140 tweets from 86 peeps  1,741,965 accounts reached  2,764,639 total impressions  Talent agent, MTV personality got involved in it, too!
  41. 41. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
  42. 42. AhaTribe.com:  Evolving video tutorial library  Private Facebook community  Monthly training webinars  Exclusive expert interviews  Extra discounts/early access EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
  43. 43. “In a gentle way, you can shake the world.” --Mahatma Gandhi EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
  44. 44. hey@EpiphaniesInc.com 603-524-5248 /AhaYourself | /AhaSummit | /AllenVoivod | /LaniVoivod @EpiphaniesInc | @AhaSummit | @AllenVoivod | @LaniVoivod /EpiphaniesInc | /AllenVoivod | /LaniVoivod /Company/Epiphanies-Inc | /in/AllenVoivod | /in/LaniVoivod gplus.to/AhaYourself | /AllenVoivod | /LaniVoivod /AhaYourself /AhaYourself /LaniVoivod | /AllenVoivod /LaniVoivod | /AllenVoivod Thank you! Let’s stay connected… EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
  45. 45. Image credits:  50 Million Elvis Fans Can’t Be Wrong, RCA Victor  Lightbulbs by emily.laurel504, CC BY 2.0 (Flickr)  Clocks by various users, Flickr  Crowd by James Cridland, CC BY 2.0 (Flickr)  Buckets, by US Toy, Amazon.com  Unbalanced, sculpture by Krzysztof Zukowski  Twitter HQ: Logo artwork by Marisa Allegra Williams, © Twitter  Save Earth by Danilo Ramos, CC BY SA 2.0 (Flickr)  Abracadabra, by Kenny Louie, CC BY 2.0 (Flickr)  Gravity well by Steve Johnson, CC BY 2.0 (Flickr)  Teamwork, by dearbarbie, CC BY SA 2.0 (Flickr)  1000 True Fans, via Kevin Kelly, kk.org  Times Square by joiseyshowaa, CC BY SA 2.0 (Flickr)  Tape measure by aussiegall on Flickr, CC BY 2.0  Gandhi cheered by the people of England, by Ben Sutherland, CC BY 2.0 (Flickr) EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod

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