Social Media Basics for Job Seekers

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Presented at the first "Begin With Yes" Career Fest, presented by the NH Division of Economic Development, in partnership with White Mountains Community College, Public Service of New Hampshire, Logo …

Presented at the first "Begin With Yes" Career Fest, presented by the NH Division of Economic Development, in partnership with White Mountains Community College, Public Service of New Hampshire, Logo Loc and media sponsor New Hampshire Business Review.

The presentation provides an overview of social networks from a HR/recruiting perspective (in terms of seeking and vetting job candidates), and then shares eight beginning steps for job seekers to take to improve their job search prospects using social channels.

The presentation also provides a snapshot of NH's population on Facebook in general, and of Coos County in specific, where the event took place.

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  • 92% of those actively hiring in 2010 used or planned to recruit via social networksOf this group:86% used LinkedIn60% used Facebook 50% used Twitter for recruitingRecruiting Through Social Networks2008 – 64%2010 – 83%
  • 92% of those actively hiring in 2010 used or planned to recruit via social networksOf this group:86% used LinkedIn60% used Facebook 50% used Twitter for recruitingRecruiting Through Social Networks2008 – 64%2010 – 83%

Transcript

  • 1. Social Media Basics for Job Seekers
    Presented byAllen Voivod
    Co-owner and Content Lover
    of Epiphanies, Inc.
    http://Facebook.com/AhaYourself
  • 2. During Our Time Together...
    • Social Sample: The State of NH and the North Country on Facebook
    • 3. A Walk in the Hiring Manager’s Shoes
    • 4. 8 Steps to Social Success
    @EpiphaniesInc | @LaniVoivod | @AllenVoivod |Facebook.com/AhaYourself
  • 5. Facebook NH Stats
    @EpiphaniesInc | @LaniVoivod | @AllenVoivod |Facebook.com/AhaYourself
  • 6. North Country Facebook
    Within 25 miles of:
    Berlin
    Carroll
    Clarksville
    Colebrook
    Columbia
    Dalton
    Dummer
    Errol
    Gorham
    Groveton
    Jefferson
    Lancaster
    Milan
    Northumberland
    Pittsburg
    Randolph
    Shelburne
    Stark
    Stewartstown
    Stratford
    Whitefield
    @EpiphaniesInc | @LaniVoivod | @AllenVoivod |Facebook.com/AhaYourself
  • 7. Facebook Adoption Rate
    @EpiphaniesInc | @LaniVoivod | @AllenVoivod |Facebook.com/AhaYourself
  • 8. So What???
    @EpiphaniesInc | @LaniVoivod | @AllenVoivod |Facebook.com/AhaYourself
  • 9. @EpiphaniesInc | @LaniVoivod | @AllenVoivod |Facebook.com/AhaYourself
  • 10. Social Recruiting
    Quality of Candidates:
    Referrals
    Internal Transfers
    Direct Sourcing
    Social Networks
    Corporate Career Site
    3rd Party Recruiters
    Campus Recruiting
    Search Engine Optimization
    Job Boards
    600+ hiring managers and recruiters took the third annual Jobvite survey...
    @EpiphaniesInc | @LaniVoivod | @AllenVoivod |Facebook.com/AhaYourself
  • 11. Small Business Use
    Ninth Annual Small Business Monitor Survey
    2010 – 4 in 10 small biz owners using social networks
    2009 – 1 in 10 small biz owners said the same
    Facebook is #1 for small business – 27% adoption rate
    @EpiphaniesInc | @LaniVoivod | @AllenVoivod |Facebook.com/AhaYourself
  • 12. @EpiphaniesInc | @LaniVoivod | @AllenVoivod |Facebook.com/AhaYourself
  • 13. 1. Google Yourself
    @EpiphaniesInc | @LaniVoivod | @AllenVoivod |Facebook.com/AhaYourself
  • 14. 2. Open Accounts
    @EpiphaniesInc | @LaniVoivod | @AllenVoivod |Facebook.com/AhaYourself
  • 15. 3. Set Your Intention
    As with resumes and cover letters...
    Set up your profiles for the next job you want,
    NOT for the last job you had, or currently have now.
    @EpiphaniesInc | @LaniVoivod | @AllenVoivod |Facebook.com/AhaYourself
  • 16. 4. Privacy Controls
    @EpiphaniesInc | @LaniVoivod | @AllenVoivod |Facebook.com/AhaYourself
  • 17. 5. Build Your Network
    @EpiphaniesInc | @LaniVoivod | @AllenVoivod |Facebook.com/AhaYourself
  • 18. 6. Target Employers
    Pick 5-20...then:
    Google alerts
    LinkedIn Company
    LinkedIn Groups
    LinkedIn Employees
    Facebook Page
    Twitter Accounts
    YouTube Accounts
    Informational interviews
    Professional engagement!
    @EpiphaniesInc | @LaniVoivod | @AllenVoivod |Facebook.com/AhaYourself
  • 19. 7. Share Content
    @EpiphaniesInc | @LaniVoivod | @AllenVoivod |Facebook.com/AhaYourself
  • 20. 8. Personal Branding
    @EpiphaniesInc | @LaniVoivod | @AllenVoivod |Facebook.com/AhaYourself
  • 21. Wrapping Up...
    • Employees AND employers are ever more active on social channels
    • 22. Your social presence (or lack thereof) can make or break your chance to move to the next phase of the hiring process
    • 23. Take control of your brand!
    @EpiphaniesInc | @LaniVoivod | @AllenVoivod |Facebook.com/AhaYourself
  • 24. Qs?
    @EpiphaniesInc | @LaniVoivod | @AllenVoivod |Facebook.com/AhaYourself
  • 25. Thank you!
    If you got information of value out of this presentation that made it worth your time to be here, please:
    1. Become a “Liker” at:
    http://facebook.com/AhaYourself
    or by cell, text LIKE AHAYOURSELFto FBOOK (32665) to become a Liker
    2. Write on our wall and tell the world about one gem you got out of our time together.
    3. If you took photos or videos, please post them to our Page, too!
    4. Tweet with the hashtag#AhaNH
    @EpiphaniesInc | @LaniVoivod | @AllenVoivod |Facebook.com/AhaYourself